What is: Business-To-Business (B2B)?


Peter Jobes

Definition of B2B (Business-To-Business)

B2B is an acronym for “business to business.” In most contexts, it refers to an interaction – such as a purchase/sales of services – between two businesses. This distinction is often made in the business and blogging world as B2B and B2C approaches differ. One prime example of a B2B is SaaS (Software as a Service), where companies sell software to other businesses to use. For instance, a good example of SaaS would be HubSpot, Salesforce and Moz, these companies sell software to marketing & tech professionals that then use that software to manage their clients’ websites (which is also B2B). 

Some major B2B industries include:

  • Financial Services – Accounting, Business Management & Legal
  • Computer Software & Hardware – Business & Marketing Software, Computer Equipment for Businesses, etc.
  • Logistics – Organisation of complex operation (e.g. mail delivery)
  • Construction – Commercial building projects
  • Advertising – Ads on Google AdWords & Facebook

Tip: It’s important to realise the massive distinction between B2C and B2B marketing. If you’re using B2B marketing to target customers that fall under B2C, it’s likely that those strategies won’t work.

Further Reading:

1. What’s B2C (Business To Customer)?

2. 9 Common Misconceptions About B2B Marketing

3. 5 Examples Of B2B Companies Achieving Success In Social Marketing

Full Disclosure: This post contains affiliate links, which means that if you purchase or sign-up with one of the services, we may receive a commission.

Peter Jobes

Content Marketing Manager

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