You don’t need to be a web developer or designer to create a high converting and well-designed landing page in 2020. In fact, you can create a variety of landing pages (sales pages, squeeze pages, webinar pages, membership sites, blogs and more) in 10 minutes or less using any of the best landing page builders we cover in this post.
1. Leadpages
For beginner, intermediate and advanced marketers
If you need a feature-rich, flexible and powerful landing page builder, look no further than Leadpages.
Using its sleek drag-and-drop editor, you can easily and quickly customise (350+ templates); and publish landing pages with the option of doing A/B testing. Its Leadboxes feature allows you to create popovers for content upgrades. Furthermore, Leadpages has many marketing and sales tool integrations that enable you to create highly functional landing pages to publish to as many sites as you want.
Perks: 14-day free trial
Subscription model: Monthly, annual or 2 years
Subscription levels: Standard, Pro and Advanced
Price: $25/mo – $199/mo
Discount offered on annual subscriptions for the Standard and Pro packages.
2. Instapage
For beginner and intermediate marketers
Instapage, widely referred to as “the most powerful landing page platform,” is also known for its user-friendly interface. You can build a landing page in less than 10 minutes using the powerful yet easy to use drag-and-drop editor.
It offers a good selection of templates for a variety of uses (from webinar, thank you, click-through pages and more). You also get advanced analytics, split testing and integration with other marketing platforms.
Perks: 14-day free trial
Subscription model: Monthly and annual
Subscription levels: Core, optimisation, team & agency and enterprise*
Price: $68/mo – $203/mo
*The enterprise plan is a customised plan so the price is also customised.
3. GetResponse
For beginner, intermediate and advanced marketers
GetResponse is more than a landing page builder: it offers marketing automation, email marketing and sales automation.
The landing page builder has a drag-and-drop interface that is relatively easy to use. The drag-and-drop feature works particularly well with marketing automation: you simply drag and drop actions and decisions (a user takes) to a design and connect them to tasks you want them to perform after they take that specific action.
You can also integrate your landing pages with various sales and marketing platforms.
Perks: 30-day free trial
Subscription model: Monthly and annual
Subscription levels: Email, Pro, Max and Enterprise
Price: $15/mo – $999/mo
4. Beaver Builder
For intermediate and advanced marketers
Beaver Builder is another landing page builder that works well with (and only on) WordPress sites. It comes with 30+ themes which you can further customise using the large selection of elements provided. The pages are lightweight so they have fast loading speeds and consequently add positively to the user experience.
You can create a custom page from the selection of themes but it is highly recommended that you use the Beaver Builder theme to get the best results. That is because you can only create full-width elements and get rid of the header and footer within that theme. Read a full review on WPKube.
Perks: No free trial
Subscription model: One-time fee
Subscription levels: Standard, Pro and Agency
Price: $99 – $399
5. Unbounce
For intermediate and advanced marketers
Unbounce has become synonymous with landing page optimisation. It is arguably one of the best landing page builders out there in terms of functionality. It has a highly responsive drag-and-drop editor; a large selection of great templates; fast page load times; easy and unlimited A/B testing; comprehensive analytics; and many marketing and sales integrations.
Note: It has advanced customisation options which may be intimidating for beginners.
Perks: 30-day free trial
Subscription model: Monthly and annual
Subscription levels: Essential, Premium and Enterprise
Price: $79 – $399+
20% discount on annual payments on all packages.
6. PageWiz
For beginner, intermediate and advanced marketers
Similar to Leadpages and Unbounce, PageWiz offers A/B testing, advanced analytics, a drag-and-drop page builder and a number of templates and designs.
However, the template selection is not that great but you can create your own custom template to meet your marketing goals.
Perks: 30-day free trial
Subscription model: Monthly, 6 months and annual
Subscription levels: Basic, standard, plus and pro
Price: $29/mo – $199/mo
Discount offered on 6-month and annual plans
7. OptimizePress
For beginner and intermediate marketers
You most likely have been on a site that uses OptimizePress as it is one of the most popular WordPress landing page themes and plugins. That’s right, it only works with WordPress sites.
OptimizePress has a good selection of great-looking templates and a pretty straightforward drag-and-drop editor that enables you to fully customise landing pages (using 40+ custom elements). It allows integration with commonly used marketing, sales and analytics platforms.
You have the option to use the blog theme or the WordPress plugin version.
Perks: No free trial
Subscription model: One-time fee
Subscription levels: Core, Publisher and Pro
Price: $97 – $297
8. KickOffLabs
For beginner and intermediate marketers
KickOffLabs is a great landing page builder for intermediate marketers. What makes it special is that in addition to creating landing pages, you can create automatic email responders and opt-in forms.
The drag-and-drop editor is fairly easy to use; you can add all sorts of media to the mobile responsive pages, and conduct A/B testing to see which pages perform best. The starter plan allows you to use a blank template if you prefer to edit that way.
Note: It has a graphical editor which may be difficult to use if you have no knowledge of HTML or CSS.
Perks: 21-day free trial
Subscription model: Monthly
Subscription levels: Premium, business and enterprise
Price: $79/mo – $349/mo
9. Lander
For beginner and intermediate marketers
Lander is a great landing page builder for beginners. It has a straightforward drag-and-drop editor that allows you to create a well-designed professional landing page in a few minutes.
The template selection is not too great but if you prefer a simple and streamlined layout, you will be happy with this landing page builder.
Similar to other great landing page builders, it offers A/B testing and integration with other marketing tools.
Perks: 14-day free trial
Subscription model: Monthly and annual
Subscription levels: Basic, professional, pro plus and enterprise*
Price: $49/mo – $199/mo
Discount on annual plans.
*The enterprise plan is a customised plan so the price is also customised.
10. Hubspot
For beginner, intermediate and advanced marketers
Hubspot is a content influencer/leader so you probably are not surprised to see it on this list. It has a landing page builder that is designed by marketing gurus for marketers.
You can create a landing page in minutes with the easy to use drag-and-drop editor. You can also build contact forms; integrate with a variety of other marketing platforms; collect detailed lead data; conduct A/B testing; create smart content, and get comprehensive analytics from your marketing campaigns.
Hubspot is arguably the most powerful landing page builder in terms of the advanced features you get. As such, the price is higher in comparison to other landing page builders.
Perks: 30-day free trial
Subscription model: Monthly, billed annually
Subscription levels: Basic, pro and enterprise
Price: $200/mo – $2,400/mo
There are additional monthly charges depending on how many contacts you want to manage on the platform.
11. ClickFunnels
For beginner, intermediate and advanced marketers
ClickFunnels allows you to create custom and well-branded landing pages. The learning curve to effectively use it is quite shallow as it thoroughly guides you through the process of creating efficient marketing funnels.
ClickFunnels may offer more value for money (in comparison to other landing page builders) based on the fact that it allows you to fully customise templates without paying extra to add more functionality. It also offers integrations with other marketing and sales platforms.
Perks: 14-day free trial
Subscription model: Monthly
Subscription levels: ClickFunnels (Basic) and ClickFunnels + Backpack + Actionetics
Price: $97/mo – $297/mo
12. Wishpond
For beginner and intermediate marketers
You can build and publish a landing page in minutes using Wishpond. They have stunning landing page templates that you can easily customise and split test. Landing pages come with customisable opt-in forms.
The platform handles all marketing functions from advertising management; email marketing; contest and promotion management; and leads reporting.
Perks: 14-day free trial
Subscription model: Monthly, billed yearly
Subscription levels: Starting out, everything you need and rapid growth
Price: $49/mo – $199/mo
Wrapping Up
There is a great diversity of landing page builders out there. You need to pick one based on your marketing and sales needs and goals. Look for one that offers your business the best balance between functionality and cost and start collecting and converting leads.
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