A dedicated newsroom at your fingertips.
Through careful digital PR planning and execution, our clients have been featured in:
Authoritative media coverage
As a digital PR agency, Solvid has an extensive network of media contacts who we can work with to deliver authoritative media coverage.
Quality links
Our digital PR service is designed to earn you topical, relevant and finest backlinks to your website.
Increase traffic
Apart from media coverage and links, our digital PR services are designed to grow search and referral traffic to bolster your SEO efforts.
Brand awareness
Improve your brand recognition and reach new audiences with our expert-driven digital PR campaigns.
You’re in good company.
We’ve helped numerous brands with their digital PR. From small to big, from fintech to SaaS, we run effective digital PR campaigns for brands that want to gain quality links, media mentions, improve brand awareness and skyrocket traffic.
Our Digital PR includes.
Solvid prioritises the ideal news hook for your company before deciding on the format to best showcase your brand. Our passion for building a brand identity that your business can be proud of extends way beyond the parameters of link-building and guest blogging. Digital PR takes the essence of SEO and converts it into brand optimisation. To achieve industry-leading results, we take a comprehensive range of considerations when working with clients to devise the perfect digital PR plan.
After building a comprehensive understanding of your company, we will present you with a digital PR strategy which we believe will form the foundation for you to achieve your goals in a measured and sustainable way.
Journalist & Blogger Outreach
Our digital PR team has an extensive database of media journalists and popular bloggers, which enables us to secure authoritative features and brand mentions
Newsjacking & HARO
By utilising a blend of expert commentary, journalist requests, and creative content, we can place your business at the forefront of the news at the right time
Reactive PR
We closely monitor news around your industry and competing brands to ensure we can quickly contribute, thus portraying your brand as an expert in the field
Guest Blogging
We utilise traditional guest blogging and blogger outreach tactics to secure placements with in-content links back to your website
Visuals and Data
We use visuals and data to create sharable and linkable assets – helping to position your brand as a thought leader and reliable source of new information
Tangible KPIs
From traffic analytics to reach, links, brand awareness metrics, branded searches, organic rankings, you’ll have the ability to know exactly how your digital PR campaign is going
Thought Leadership
Our dedicated team of digital PR experts will strive to grow your business and author profiles, identify the ideal spokespeople, and prove your expertise to sprawling online communities
International Placements
Apart from English-speaking countries, our experienced team of PR professionals and copywriters is able to plan, produce and outreach content in Spanish, French, German, Italian and Dutch languages
Product Outreach
Digital PR is a great way to promote a new product. We use giveaways, social media outreach, influencer outreach, product reviews, and more to promote a new product launch
How we do Digital PR.
Ideation.
Our skilled digital PR team works closely with you to understand your business culture, ambitions, and goals before establishing exactly what we can achieve through our range of tailor-suited KPIs. It’s at the ideation stage of our process that we can fine-tune the approaches we can take in positioning your business on the world stage.
Drawing on data.
As a digital PR agency, data is at the core of everything to do, and we never run blind campaigns. Our in-house team leans heavily on a wide range of industry-leading insight tools like Ahrefs, Moz, SimilarWeb and Prowly to comprehensively research each digital PR campaign. We carefully research your industry and competitors prior to launching your digital PR campaign.
We build your digital PR campaign.
At Solvid, our highly skilled team is composed not only of PR experts, but also SEO professionals. We draw on our rich experience to understand exactly where to take your campaign and the content angles and hooks that can best generate the right news to supercharge your exposure. We leave no stone unturned in optimising your digital PR campaign and work alongside a dedicated graphic design team to ensure that the campaign is fully aligned throughout.
Outreach and promotion.
Once your digital PR campaign is thoroughly planned out, our team starts the outreach and content promotion stage. We’ll spend time researching, outreaching and securing placements on highly relevant media outlets and blogs. These can range from mainstream outlets like Forbes and BBC to smaller niche blogs with a very engaged audience.
Simultaneously, we’ll be running HARO commentaries, newsjacking and reactive PR.
Reporting and analytics.
No digital PR campaign is a success without clear, comprehensive and data-driven reporting.
At the end of every month, we produce a detailed report of what’s been achieved, how many placements published, the authority level of media outlets, links gained, estimated reach and other metrics.
It’s important to remember that digital PR success doesn’t happen overnight, but consistent work and comprehensive reporting are the backbones of a prosperous campaign.
Optimisation.
No successful digital PR service goes without proper optimisation. For a digital PR campaign to be effective, changes will most certainly be needed. To do this, we go back to the drawing board to optimise, analyse and double down on the campaign’s strong points.
Drawing on data.
As a digital PR agency, data is at the core of everything to do, and we never run blind campaigns. Our in-house team leans heavily on a wide range of industry-leading insight tools like Ahrefs, Moz, SimilarWeb and Prowly to comprehensively research each digital PR campaign. We carefully research your industry and competitors prior to launching your digital PR campaign.
We build your digital PR campaign.
At Solvid, our highly skilled team is composed not only of PR experts, but also SEO professionals. We draw on our rich experience to understand exactly where to take your campaign and the content angles and hooks that can best generate the right news to supercharge your exposure. We leave no stone unturned in optimising your digital PR campaign and work alongside a dedicated graphic design team to ensure that the campaign is fully aligned throughout.
Outreach and promotion.
Once your digital PR campaign is thoroughly planned out, our team starts the outreach and content promotion stage. We’ll spend time researching, outreaching and securing placements on highly relevant media outlets and blogs. These can range from mainstream outlets like Forbes and BBC to smaller niche blogs with a very engaged audience.
Simultaneously, we’ll be running HARO commentaries, newsjacking and reactive PR.
Reporting and analytics.
No digital PR campaign is a success without clear, comprehensive and data-driven reporting.
At the end of every month, we produce a detailed report of what’s been achieved, how many placements published, the authority level of media outlets, links gained, estimated reach and other metrics.
It’s important to remember that digital PR success doesn’t happen overnight, but consistent work and comprehensive reporting are the backbones of a prosperous campaign.
Optimisation.
No successful digital PR service goes without proper optimisation. For a digital PR campaign to be effective, changes will most certainly be needed. To do this, we go back to the drawing board to optimise, analyse and double down on the campaign’s strong points.
Case studies.
391%
Increase in organic traffic year on year for a popular online broker
623 placements published
645 backlinks gained
335% increase in organic keywords
207%
Increase in organic traffic year on year for a phone comparison engine
307 placements published
389 backlinks gained
186% increase in organic keywords
This makes digital PR services a natural fit with SEO, and the links, placements, and engagements that are naturally created through PR can carry highly effective SEO benefits.
We listen to your wants, needs, and goals, and will devise a comprehensive PR campaign that’s optimised to reach the markets where you’re looking to build your presence in.
Simply start by filling out our form below.
Start your Digital PR campaign.
Our Digital PR services start at £2,500 per month. However, the more we have to work with, the quicker we can start moving the needle for your brand.
To find out more details or to start your digital PR campaign, please fill out the form, and we’ll get back to you within 24 hours.
What is Digital PR?
Digital PR refers to online public relations services designed to improve a brand’s reputation. As public relations, the goal of digital PR is to improve brand awareness for a target audience, grow traffic to landing pages, and pave the way for greater brand loyalty among existing customers.
Our digital PR services focus on controlling the narrative surrounding your business, and generating positive media mentions through well-researched and SEO-focused backlinks.
As a digital PR agency, Solvid specialises in creating high-value leads for your business. We only seek to nurture leads through high quality content that’s optimised in a way that ensures high levels of engagement without resorting to overt sales tactics.
The core principle of digital PR is reputation management. As a PR company, Solvid will use our industry expertise to position your brand as the best possible resource to solve industry pain points that are specific to your niche.
We will also endeavour to strategically publish favourable guest posts on the pages of industry-leading websites. Solvid has a strong history of publishing content on high domain authority websites like Forbes, Yahoo!, Entrepreneur, MSN, and US News, and we take this commitment to quality with us in all the world we complete.
What budgets do you work with?
Our digital PR services start at £2,500 per month (+VAT). However, the bigger budget we get to work with, the more we can bring to the table.
Does Digital PR help SEO?
Digital PR is a core component of good search engine optimisation. This is because link building forms the cornerstone of PR online and this can significantly help to build the authority of your website.
As digital PR specialists, Solvid relies heavily on our exceptional pedigree in identifying and utilising backlink opportunities to skyrocket your SEO credentials.
Solvid’s digital PR services are built on significant keyword research and the identification of high-value long-tail keywords that can form the backlinks that we use to promote your business.
We will then tap into our exceptional network of industry contacts and editorial relationships to publish organic and lead-generating content on the pages of leading industry publications.
As a digital PR agency, Solvid has plenty of experience in generating content for websites like Forbes, Entrepreneur, VentureBeat, and IBM, and it’s through securing backlinks via reputable websites that we can build your authority.
How Digital PR is different to traditional PR?
While both digital PR and traditional PR share similar end goals regarding the enhancement of brand reputation and the generation of more positive narratives surrounding a business, their respective approaches in achieving this can be different.
As a digital PR agency, Solvid utilises a litany of digital channels in growing your industry reputation. This means that we’ll use our rich experience and editorial contacts to generate positive coverage for your brand in websites, blogs, and a range of other online placements to help share your message and goals to broader audiences.
The pros of digital PR also involve more comprehensive levels of interaction with audiences. While traditional PR involves talking to your customer profile in a one-way manner, Solvid can build two-way conversations and discourse with your target audience, helping to tap into trending industry conversations and inspire far deeper levels of engagement.
Solvid’s pedigree as a digital PR agency means that all of the content we create for your brand will be highly adaptable and heavily researched to guarantee that we communicate the right message at the right time to your target audience. Our skilled teams can even deliver sophisticated newsjacking approaches to maximise our potential for earning you the highest possible volume of leads.
What's the minimum contract length?
There is no minimum contract length, but we encourage our clients to stick with our digital PR services for at least 6 months to start seeing results.
Who produces the content?
This means that you will never have to worry about your orders or briefs being passed on over and over to all corners of the internet for freelancers to pick up with varying degrees of reliability.
Solvid’s team of digital PR specialists will use their years of experience in publishing content for some of the internet’s highest domain authority websites to offer a bespoke response to your individual public relations requirements.
What are the benefits of Digital PR?
Digital PR, when done right, has the power to put your brand on the front page of the internet. As a highly resourceful digital PR firm, Solvid has built a vast range of industry contacts with editors at some of the world’s leading online publications like Forbes, Nasdaq, HuffPost, Yahoo!, Entrepreneur, and Venture Beat, among many other reputable websites.
This empowers us to control the narrative surrounding your brand, and to showcase your business as a solution to industry pain points, or position you as an industry thought leader on a reputable publication.
The interconnected nature of digital PR makes it an extremely strong marketing tool for businesses in just about any industry. Solvid’s unparalleled ability to add SEO-driven backlinks to high quality content means that you’ll be able to see tangible results in your website traffic and subsequent conversions.
Such swift results can be harder to identify and even more difficult to measure in any meaningful way through traditional PR, which requires your leads to sustain their interest and positive sentiment from initial offline engagements to the next time they have an opportunity to follow up online with their intent.
How is Digital PR different to SEO?
While the goal of search engine optimisation is to ensure that your brand is valued highly by the likes of Google and other leading search engines, digital PR strives to aid your business in becoming valued highly by your target audience.
Rather than simply generating content that showcases strategically-positioned backlinks in a bid to push more organic traffic on to your landing pages, Solvid’s digital PR services strive to position your brand in the forefront of customer minds as a leading resource that addresses long-standing industry pain points.
Our team of digital PR experts will also ensure that your brand is righly acknowledged as a thought leader when it comes to your specific industry niche, and will work to generate a positive narrative to build not only your domain authority, but also your reputation.
What Digital PR strategies do you use?
Solvid’s digital PR strategies revolve around generating significant authoritative and positive media coverage through our extensive network of editorial contacts at leading websites.
Solvid’s team of skilled writers and in-house digital PR specialists strive to secure the placements to help your target audience to not only build their brand recognition but to improve their perceptions of your business on a wider scale.
At the core of our digital PR strategy are high-quality backlinks. Our backlinks are thoroughly researched to ensure that your brand is discoverable as possible in order to offer the best opportunities for sustained traffic growth.
We utilise a number of digital PR strategies, including blogger outreach, newsjacking, HARO outreach, reactive PR, product outreach, and more.
How is Digital PR different to Content Marketing?
Fundamentally, digital PR revolves around taking control of your image and ensuring that the audience sentiment surrounding your brand is as positive as possible.
While content marketing can certainly help your brand to become more visible online, it’s through digital PR that we can really get to grips with building your reputation among your target audience.
This means that Solvid’s team of digital PR professionals will work tirelessly to not only build your backlinks at reputable global publications but to also strategically position your brand as an industry thought leader, and your USP as the solution to a key customer pain point within your niche.
In a nutshell, it’s worth considering content marketing as an avenue to boost your online exposure, while digital PR focuses on providing hands-on reputational management services which are heavily focused on growing your brand’s reputation on a comprehensive scale.
What companies and industries do you work with?
As a globally-focused digital PR agency, Solvid’s level of expertise spans a vast network of industries and sectors.
Our experience is broad enough to enable Solvid to excel in providing industry-leading digital PR services to clients of all sizes, whether they’re international financial institutions or small fitness startups.
As a highly adaptable digital PR agency, we strive to help all of our clients, no matter what industry they specialise in or how ambitious their campaign goals may be. However, we do not intend to work with businesses linked to illegal or unethical operations.
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