The List of 23 Best, Powerful and Essential SEO Tools
April 28th, 2016. Posted by Solvid.
There are literally 100s (maybe 1000s) of SEO and Marketing Tools that allow us to retrieve vital data and metrics. However, there are so many of them which makes it super difficult to pick the right ones.
Therefore, I’ve decided to put up a list of my favourite 23 SEO & Marketing Tools which I consider being the most powerful on the market.
Google Analytics is an absolute must have for any website, especially for the ones that want to see and understand how users navigate & interact with their website. GA provides you with a lot of insightful data like traffic, bounce rate, time on site, behaviour flow, demographics, interests, conversions, technology and other crucial information that will help you determine the performance of your site.
If there were only one tool I could choose, without a doubt, it would be Google Analytics.
Google Search Console (A.K.A. Google Webmaster Tools) enables you to see some rich (primarily technical) information about your website. It identifies technical issues on your site like crawls errors, indexability errors, robots.txt issues, etc. Moreover, Search Console enables you to test your robots.txt file, fetch as Google, submit sitemaps & check your inbound links. It will also notify you if there were any manual actions taken against your website.
SimilarWeb is a great tool that allows you to “spy” on your competitors. Can be used to get traffic estimates, bounce rate, referral websites, social traffic, etc. The simple check is Free but, subscriptions start at $199/month.
An incredible competitive analysis tool that allows you to check your competitor’s paid and organic traffic, ad examples, top paid keywords and backlinks. SEMRush can also be used to analyse keywords/phrases by providing data like CPC (Cost-Per-Click) and Search Volume.
Website & Keyword checks are Free. Subscription starts at $69.95.
This tool allows you to see monthly search volumes for particular keywords/queries, level of competition and suggested bid (for Google Adwords users). Keyword Planner can also be used to find new keywords and phrases.
If you are a content marketer, you are probably already using BuzzSumo. This amazing content marketing software allows you to identify trending & most shareable content. This data can then be used to plan your next blog post.
Great tool that enables you to run a technical SEO audit of any website in just a few seconds. The tool will scan the entire website for internal errors (e.g. status codes, broken links, duplicate page titles & meta descriptions).
The basic version is FREE. The extended version is only $99/year (quite a good deal actually).
Similar to Google Search Console, however, far more limited. Although, you can still get some crucial information about your website (e.g. crawl errors & bing indexation). BTW, Bing provides a cool keyword research tool.
If you are using WordPress, this plugin is an absolute must have. It allows you to optimise every single page/post on your site, generates sitemaps, and basically gives you full control over On-Page SEO.
Are you active on social media? The chances are that you are active on more than one platform, which can be time-consuming. Hootsuite is a social media management tool that allows you to schedule your post across platforms like Facebook, Twitter, Google Plus, Instagram, Pinterest and so forth.
Almost 50% of all searches are carried out on mobile & tablet devices. So, it is imperative to have your website mobile friendly. Furthermore, Google has started giving “priority” to mobile friendly sites (especially for mobile search results).
Using Mobile Friendly Tool is straight forward, just paste your website link and you’re ready to go.
Free software that allows you to sneak behind the scenes of almost any website. BuiltWith will give you a list of technologies/software used by a particular website including information about the hosting provider, web server, CMS (Content Management System), Plugins, Analytics, Widgets, SSL Certificate, etc.
Have some good looking but “heavy” images on your site? Use this tool to compress most of your images by approximately 60-70% without losing quality. The tool is completely Free.
As SEO’ers and Inbound Marketers we understand that there is no single tool (yet) that allows us to get all of these metrics, so, we have to broaden our toolset. There are so many decent tools out there which haven’t been mentioned in this post.