Content Marketing
Content marketing tips and tricks. Learn how to create content that drives organic traffic, ranks and earns quality backlinks.
Content Marketing Posts
DoFollow vs NoFollow Links: Exploring The Differences
If you’re about to embark on your first link-building campaign, it’s important to remember that not all links pass on the same equity. If you’re hoping to squeeze some link juice out of your SEO strategy, you must first understand the difference between a dofollow...
Link Insertions in 2026: Do They Work and How To Land Them
The way we build links in 2026 is evolving. As search engine optimisation becomes less about moving up SERPs and more about appearing in an AI Overview, the way we approach SEO is beginning to change. Link building is now more intentional, and organic placements are...
Competitors Backlinks: How To Find and Land Them in 2026
Finding and landing competitors' backlinks is essential to your website’s SEO success. While building high-quality backlinks can help your website rank higher in your search niche, piggybacking on the research and outreach your competitors have already done is the key...
How To Outsource Link Building The Right Way in 2026
While it is proven to be the most productive way to improve your SEO game, 65% of marketers still find link building the hardest strategy to crack when it comes to search engine optimisation. From sourcing placements to creating linkable content, there are plenty of...
23 Most Important Link Building Questions Answered
Nailing your link-building strategy takes time and effort. As one of the core components of a powerful SEO profile, backlinks are key drivers of site traffic and site authority. However, in 2025, just 29% of link builders find their efforts successful, and 66% still...
7 Best Link Building Services and Agencies
Scoring high-quality backlinks is a crucial component of any successful SEO campaign. As one of the most effective strategies to strengthen your website’s authority, your link-building efforts should be a top priority if you're trying to improve your search engine...
White Label Link Building: How To Do It The Right Way
Link building remains a vital component of any successful SEO strategy. With the ability to skyrocket your site to the top of SERPs and establish your brand as a key player in its industry, adopting a powerful link-building strategy is essential in today’s search...
How to Build a Backlink Profile That Gets Real Results in 2026
Building backlinks is a core pillar of search engine optimisation. On the surface, the process is straightforward: learn about link-building strategies and implement them to gain links. However, once your site has hundreds of backlinks, strategic backlink profile...
9 Components of a Successful Broken Link Building Campaign
Guest post by Cognism Have you ever clicked on a link that didn’t work? That’s a broken link. Broken link building is a way to fix these links and grow your traffic at the same time. Here’s how it works: You find websites with broken links. You offer your content to...
How To Get Backlinks: The Only 9 Link Building Strategies To Use
Innovative backlinking strategies play a crucial role in your company’s SEO success. Not only do backlinks drive traffic back to your website, but they also build your domain authority across the web. On average, Marketers dedicate 28% of their SEO budgeting to link...
10 Best Backlink Monitoring Tools To Track Your Link Building
It’s a known fact that backlink monitoring is an important facet of an effective link-building campaign. Securing off-page links, otherwise known as backlinks, is one of the most common white-hat SEO strategies used by SEO agencies and is the key to improving your...
HARO (now Connectively) Link Building: How To Land Great Backlinks In 5 Steps
Note: HARO has permanently rebranded into Connectively Link building is becoming increasingly important for SEO success in 2024. After 79% of marketing experts ranked link building as their number one SEO strategy, more businesses than ever before are looking for new...
How To Detect AI Writing (+4 AI Content Detectors To Try)
Can you detect AI writing? With artificial intelligence now commonly used to enhance emails, marketing pitches, site content and even consumer conversations, the lines between authentic and generated content are becoming blurred. ChatGPT now has over 100 million...
How to Run a Successful Brand Awareness Campaign
Guest post by Cognism Brand awareness is a fundamental marketing pillar. It describes how well consumers recognise and remember a particular brand or company. Companies want their name, logo, brand identity and products and services to be familiar to their target...
11 Essential Digital PR Tips For Growing Businesses
Guest post by Cognism You might have heard of digital PR. But what is it? How does it differ from traditional PR? Is it related to content marketing? Here’s our explainer 👇 What is digital PR? Like conventional PR, digital PR refers to a set of strategies and...
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