7 Best Link Building Services and Agencies

Scoring high-quality backlinks is a crucial component of any successful SEO campaign. As one of the most effective strategies to strengthen your website’s authority, your link-building efforts should be a top priority if you’re trying to improve your search engine rankings.

However, earning those links takes expertise, especially if you want to secure placements on top-performing domains. 

It therefore comes as no surprise that more than 60% of businesses outsource their link-building efforts to a trusted partner.

The best link-building services can help you secure authoritative placements, avoid spammy tactics, and deliver sustainable SERP growth.

To make your search easier, we’ve put together a guide to choosing the best link-building agency to take on your next SEO campaign. 

What Is Link Building?

Link building, also known as backlink building, is a search engine optimisation (SEO) strategy that involves acquiring hyperlinks on a website that direct traffic to your own domain. 

When it comes to link building, the goal here is to increase your organic search rankings by strategically earning ‘votes of confidence’ from other competing domains.

Suppose you’re frequently featured as a trusted source on high-authority domains. Google interprets this as a signal that your content is valuable to its audience, which in turn results in your website being ranked higher in related searches.

The higher the quality of your link placements, the better your results will be when it comes to climbing SERPs.

Why Link Building Is Important 

White-label link-building is a vital component of your SEO strategy for several reasons. Not only are backlinks a significant ranking factor for search engines, but high-quality placements help you build domain authority and drive more referral traffic.

Let’s take a closer look at the benefits of investing in a link-building strategy:

Increased Authority and Trust: When you build a backlink, you signal to search engine crawlers that you’re a trustworthy source of information. Building links on high-quality domains can enhance your website’s domain authority, leading to improved SERP positions and increased visibility in AI-driven overviews as a thought leader in your industry. 

Higher Search Rankings: Backlinks help search engines determine the quality and relevance of a domain. If you consistently secure placements on high-authority domains, your website is perceived as a credible source for related queries. This results in a higher search ranking and increased visibility in the online search landscape.

More Referral Traffic: Every link you place on highly engaged domains raises your chances of increasing your own referral traffic as a result. Links from reputable sites are more likely to direct users to your content, improving your on-page engagement and your chances of conversion.

Enhanced Website Visibility: If you place multiple links on powerful domains, you make it twice as easy for search engines to discover and crawl your website pages. If Google can easily identify you as a source, you’re more likely to see snippets of your content visible in an AI overview or a featured snippet.

It’s therefore no surprise that 85% of marketers believe link building has a significant impact on brand authority.

However, studies show that in-house marketing teams dedicate just 10% of their time and budget to link building. As a process that can take up to six months to produce powerful results, it’s no surprise that link building remains one of the most neglected strategies in a modern-day marketing team. 

Why do You Need a Link Building Agency? 

Building powerful backlinks takes time, energy, and expertise. In-house agency teams, responsible for all aspects of a client’s online growth, struggle to dedicate the time to building high-quality links.

This is where a link-building agency comes in. White label link-building services act as a third-party SEO team that is dedicated to improving your domain’s backlink profile. 

With a vast knowledge of multiple search markets, white-hat techniques, and pre-existing high-authority connections, the best link-building services revamp your SEO profile and prepare your domain for sustainable growth.

The best link-building agencies offer:

Expert Knowledge of Search Markets

To be a powerful link builder, you must first gain vast knowledge of multiple search markets. The best link-building agencies are experts in their field and are well-versed in navigating various types of search markets.

Link-building services understand which domains carry the most influence in your industry and can strategically place links on websites that will have the most impact on your SEO profile.

Better still, the best link-building agencies have established relationships with high-quality publications, journalists, and industry leaders, which allows them to secure backlinks that build your authority.

A Personalised Approach

The best link-building services tailor their strategy to your unique SEO needs. Rather than using a one-size-fits-all approach, link-building agencies identify the best opportunities for your specific industry and build a personalised plan to ensure that your links are both high-quality and relevant.

Personalised link-building plans include:

Industry Specific Placements: The best link-building agencies target authoritative domains that are closely aligned with your client’s industry. This improves your chances of capturing referral traffic and establishes you as a credible source in relevant queries.

Customised Content Creation: Link-building agencies create content that is directed at your client’s target demographic. This increases the chances of securing placements with relevant blogs and publications in your industry.

Localised Outreach: If you’re targeting a local market, expert link builders can craft outreach campaigns that generate links from local publications, influencers, and high-traffic local sites.

Sustainable Scalability: The best link-building services will always offer you the chance to scale your campaign. Depending on how many links you want to secure per month and your budget, many link-building agencies will create a personalised campaign that can be scaled up or down on a monthly basis.

Personalisation is key when searching for a good link-building partner. Third-party services that allow you to customise your link-building plan often provide more relevant results that target your industry and its demographic.

White-Label Techniques 

The best link-building agencies strive to protect your client’s domain while also raising its authority.

White-label link-building services steer clear of spammy links, low-quality domains, and irrelevant sites that could further damage your SEO.

Instead, they build backlinks on reputable sources that are relevant to your client’s industry and target market.

Look for a link-building agency that stays up to date with Google’s guidelines and best practices, and only uses white-hat techniques when securing placements.

The best link-building agencies frequently monitor the health of your client’s backlink profile, highlighting and removing any harmful links that could result in a search engine penalty.

In-house teams, less familiar with link-building best practices, are more likely to make errors during the campaign, which could be costly to your client’s ranking position moving forward.

How do White Label Agencies Land Links? 

White label link-building agencies have plenty of strategies to land links for your client’s domain in their arsenal.

From guest posting to broken link building, here are some of the most common services you’ll see advertised when hunting for the best link-building service for your agency:

Guest Posting

One of the most effective ways to build white-label links is through the creation of organic content. If you’re offering a website something of value, such as a guest post, a relevant study, or an infographic, they are more likely to post a link back to your domain. 

The best link-building services craft powerful guest posts that are grounded in relevant, topical discussions within your industry. 

Within the post, they find an organic place to mention/link back to your domain, before reaching out to high-authority publications with the valuable content.

Niche Edits (Link Insertions)

Another standard link-building method is niche edits. Otherwise known as a link insertion, a niche edit consists of adding a backlink to an existing piece of well-performing content on a high-authority domain.

This provides your domain with instant link equity, rendering it one of the most efficient link-building methods.

The niche editing process still requires skill and expertise. It’s up to the link-building agency to offer a publication something of value, in return for a link. This could be an updated data source, a link to a relevant product already mentioned in the text, or a new insight in the form of a quote or comment that could be cited back to your domain.

Thought Leadership via HARO and Featured

One way to land links is to establish yourself as an expert source in your field. Link-building services help you do just that by using platforms like HARO and Featured to respond to journalist requests.

HARO link-building involves answering and responding to requests for information from journalists. 

A link-building agency seizes this opportunity to establish your client as an expert in its field, often offering a quote on behalf of a senior company member. In exchange, you build high-authority backlinks from reputable media outlets.

Broken Link Building

Broken link building is the process of identifying dead links on high-authority sites and offering to update the link source with content from your domain.

The best link-building services utilise platforms like Ahrefs and Semrush to identify broken links on target websites. 

Once a broken link is identified, your link-building team will reach out to the domain in question, offering them a relatable, high-quality source of content that naturally fills the spot. This could be a list of updated statistics, an in-depth blog post, or a product/service link that replaces a broken link from a competitor.

Digital PR Campaigns

White label link building services also offer digital PR. Digital PR campaigns aim to generate positive exposure for brands through content that has been carefully crafted to promote specific services or products.

For example, if your client is about to release a new product line, a link-building agency offering digital PR services will create newsworthy content that is sent to journalists, influencers, and bloggers to be featured on their websites.

For the best chance of scoring a link, digital PR strategies often involve offering the recipient something of value, such as a press release, a PR box or an exclusive piece of information relating to upcoming product/service releases. This increases the likelihood that your client’s link will be featured on a high-traffic domain.

5 Key Features to Look For in a White Label Link Building Agency 

When selecting the best white-label link-building service for your agency, several key factors should be taken into consideration.

The best link-building services will offer customisable strategies, high-quality link sources and an ethical approach.

White label link-building agencies that overpromise, deliver enormous amounts of low-quality links and have rigid strategy structures should be avoided. These types of link-building agencies are more likely to leverage ‘black hat’ techniques and increase your risk of receiving search engine penalties.

Here are five key features to look for when choosing the best link-building partner for your agency:

Proof of High-Quality Link Building 

A credible white label link building agency should be able to provide you with case studies of their clients’ backlink profiles right from the start.

Search for a link-building agency that has proof of high-quality link building showcased on their website. The best link-building agencies take pride in their previous campaigns, so they are more likely to showcase their placements with confidence.

A good link-building partner will be able to acquire powerful links from authoritative sources in every niche. These are the types of links that will boost your SEO, alongside driving referral traffic to your client’s domain.

Don’t waste your money on a link-building agency that promises 200+ links per month. A couple of organically earned links from high-authority domains will always trump dozens of low-quality placements from spammy domains and link farms. 

Client Specific Strategies 

Every client is unique, and the best link-building services tailor their campaigns to that fact. Look for a white label link building agency that is prepared to support your client’s vision.

A third-party link builder should craft a strategy tailored to a client’s specific needs, objectives, and the industry in which they operate.

This means that the approaches taken to secure links should best fit your agency and its industry. For example, if you’re planning to promote new product and service pages, a good link-building agency will pour focus into digital PR as opposed to broken link building. 

The best link-building services are versatile and ready-to-use approaches that best suit clients.

Transparent Reporting

Transparent reporting is so essential when employing a third-party link-building agency. Your white-label partner should provide you with frequent, data-led updates throughout the campaign.

The best link-building services and agencies will offer the reporting of several comprehensive metrics, including:

• The number of links acquired
• The domain authority/rating of the links acquired 
• Referring domains
• SERP score improvements  
• Anchor text distribution 
• Competitor and keyword research 

Transparent reporting helps your team understand the value of each link placement, making it easier to track progress and determine an accurate return on investment.

The Option to Scale

As mentioned before, the ability to scale a link-building campaign is one of the many benefits of working with a third-party link-building agency.

As your own agency grows, so will your link campaign requests from new clients. It’s therefore essential to partner with a link-building agency that can match your growth journey.

The best link-building services have sufficient staff and resources to scale your link-building campaign effortlessly.

When selecting a white label partner, ask about scalability first. If a link-building agency cannot offer you the option to scale your strategy from campaign to campaign, this could be a sign that they are not equipped to handle large amounts of link-building work.

White Label Compliance

If you’re outsourcing your link-building efforts on behalf of a client, it’s important to secure a partnership with a third-party link-building agency that follows white label compliance guidelines.

This means that your chosen link-building service should be discreet and professional when securing links on your behalf, and never reveal itself as a third-party service to your clients.

The best link-building services will communicate with you at the earliest opportunity regarding white-label compliance and be willing to sign confidentiality agreements without hesitation. 

Zero Tolerance for ‘Black Hat’ Link Building

The best link-building services do not cut corners. Reputable, white-label partners will operate under best practices and always align with up-to-date search engine standards.

A ‘black hat’ approach to link building can be highly detrimental to your client’s domain and your agency’s reputation. Placing links on spammy websites and generating multiple placements through link farms is a one-way ticket to a search engine penalty for the domain.

When searching for the best link-building agency for your clients, ask about the link-builder’s approach to backlink acquisition. The best white-label partners focus on sustainable and ethical link-building strategies such as guest posting, niche edits and digital PR.

If a link-building agency refuses to share its strategy with you, this could be a sign that they are using black hat techniques to secure link placements.

7 Best Link Building Services and Agencies

Now that you’re familiar with the services to look out for when selecting a third-party link partner, let’s have a closer look at some of the best link-building services and agencies on the market.

#1. Solvid

In first position, we have Solvid. As an award-winning white-hat link-building agency, we offer a comprehensive range of link-building services that enable clients to scale their SEO efforts without incurring the costs associated with building an in-house team.

What Do We Offer?

• A sustainable, white-hat approach to link building that avoids black-hat techniques, low-quality links and PBNs.
• Fully customisable campaigns that include guest posting, broken link building, niche edits, Connectively/PR link building and skyscraper/resource outreach.
• Transparent reporting at every stage of the journey, including monthly white-label reporting of link placements, Ahrefs traffic, search rankings and more.
• No minimum commitments. You can scale your campaign at any time and enjoy a flexible service.
• An adaptive strategy, tailored to your niche. We start each campaign off with an in-depth competitor/keyword analysis to ensure that the links we secure for you are relevant and contribute to your individual SEO growth.

Pricing & Packages

• Starter: £2,995/month or $3,795/month for 10+ links (DR50–90 average) 
• Growth: £4,495/month or $5,695/month for 16+ links
• Conqueror: £7,495/month or $9,495/month for 30+ links
• Ultimate: £13,995/month or $17,795/month for 60+ links
• Custom packages are available for special cases or scale. 

Solvid’s Target Audience 

Our link-building packages are designed for small to medium-sized enterprises and businesses seeking to scale their SEO efforts without making aggressive commitments.

We pride ourselves on our flexibility, and we have a high-volume ceiling, making it easy to scale your link-building services in line with your individual growth journey.

At Solvid, we focus on manual outreach, organic placements and complete transparency to help you build a sustainable SEO profile that continues to raise your search engine ranking.

#2. LinkBuilder.io

Next up, we have LinkBuilder.io. Known for its cutting-edge outreach strategies and high-authority deliverables, LinkBuilder.io is an excellent choice for those seeking to enhance their search rankings.

What They Offer

• With a new focus on ‘AI visibility’, LinkBuilder.io aims to help you build influence not just in an online search engine, but in AI-powered results. 
• Personalised campaigns made up of over 20 different link tactics ranging from agency mentions to resource links.
• In-depth competitor research and backlink gap analysis to ensure that all content, anchors and keywords are relevant to your target search niche.
• A unique dashboard for seamless tracking and regular reporting.

Pricing & Packages

• Startup: $2,999/month (8 links)
• Pro: $5,999/month (16+ links)
• Growth: $9,999/month (26+ links)
• Enterprise: $19,999/month (53+ links)

LinkBuilder.io’s Target Audience 

LinkBuilder.io is one of the top link-building services for clients seeking to compete for challenging keywords and establish their AI-driven authority. 

#3. Loganix

Another one of the best link-building services is Loganix, a longstanding SEO and link-building service provider based in the US.

For those of you looking for an affordable link-building package that still produces quality results, Loganix could be the link partner for you.

What They Offer

• A variety of link-building tactics, including editorial links, guest posts, Connectively link building, niche edits and more.
• The opportunity for you to preview and approve the site before the placement goes live.
• A replacement or refund for any broken links and rejected domains.
• Transparent reporting throughout the link-building campaign, including documentation of links acquired, referring domains and SEO growth.
• The option to only pay for approved placements to keep costs low and reduce risks.

Pricing & Packages

• Pricing for basic links starts at approximately $200 for blog-level placements and increases to $400 or more for more authoritative or topical placements.
• Monthly link-building packages: Starting at $500/month for two guest post links.
• HARO link‑building subscription: $850 per link with a minimum of 5 links per month

Loganix’s Target Audience 

Loganix is one of the best link-building services to use if you’re on a budget or simply want to dip your toe into the link-building process. With the ability to pay for singular placements and enjoy the safety of their refund/replacement policy, Loganix is a great choice for small to mid-sized agencies that need some extra support.

#4. TheHoth

If you’re looking for a full-service SEO agency that offers link-building as a component, TheHoth could be the best link-building service for you. With a much broader range of offerings, their array of white-label options is ideal for SEO beginners.

What They Offer

• TheHoth offers an on-demand link-building service as a feature of their SEO packages.
• They also specialise in guest posting, content creation and other on-page SEO services.
• White-label compliance, ideal for agencies looking to resell services under their own name.
• 24/7 support throughout the SEO campaign, as well as an array of helpful tools for managing multiple client projects.
• Attractive packaged campaigns, perfect for those unsure of what SEO services they need.

Pricing & Packages

TheHoth works slightly differently from the other link-building services mentioned. Offering its clients a range of plug-and-play services as opposed to fully bespoke campaigns, their prices vary based on the SEO pack you choose.

Starting from around $150 per link insertion/link outreach/guest post package, TheHoth offers affordable packages for brands of all budgets.

TheHoth’s Target Audience 

If you’re looking for a one-stop shop, rather than a fully bespoke link-building service, TheHoth is the perfect flexible choice. The advantage here is convenience and quick results, making it ideal for those who want to address their SEO needs as and when required.

#5. FatJoe

Fat Joe is another popular link-building service used by clients worldwide. As a service specialising in supplying links in bulk, they offer scalable campaigns for agencies and brands seeking no-fuss and quick, reliable results.

What They Offer

• A variety of white-label link-building strategies are available, including blogger outreach, link insertions, infographic outreach, digital PR, and more.
• A backend link-building service, ideal for agencies looking to outsource client campaigns.
• A user-friendly dashboard that facilitates seamless ordering, campaign tracking and 24/7 support.
• A refund/replacement guarantee on the first ten links when you sign up as a new client. This is perfect if you’re looking to mitigate initial risks as an SEO agency.

Pricing & Packages

FatJoe tiers their link-building pricing based on DA/Link level, ranging from packages for DA 10+ to DA 60+.

Prices range from $84-$532 (£60 – £380) for the content and placement of a link:

• DA10+: $84 (£60)
• DA20+: $112 (£80)
• DA30+: $140 (£100)
• DA40+: $252 (£180)
• DA50+: $392 (£280)
• DA60+: $532 (£380)

With no forced retainer, you can order the exact amount of link placements you need.

FatJoe’s Target Audience 

Fat Joe is an ideal choice for agencies, in-house teams, and freelancers looking for a hands-off link-building service. Thanks to FatJoe’s flexibility, scalability and fast turnaround time, this white-label agency is perfect for clients that just need a bit of extra support with their link-building efforts. 

#6. Editorial.Link

If you’re looking for a boutique, high-end link-building service, Editorial.Link could be a great agency to try. With a strong focus on editorial quality, modern SEO techniques, and AI/LLM signal trends, Editorial.Link offers its clients an organic campaign that naturally raises their search ranking.

What They Offer

• Editorial backlinks (contextual placements in high-quality content) and agency mentions.
• A transparent prospecting process. Editorial.Link allows you to review and approve a placement before it goes live.
• A free trial of their backlinking service before you commit. 
• A six-month guarantee. If your link disappears within six months, they will refund or replace it at no additional cost.
• No upfront fees. This is a fantastic selling point for Editorial.Link. All links get delivered before the first invoice.
• A focus on AI-powered search engines, which is especially important as users begin to favour AI overviews and featured snippets.

Pricing & Packages

• 5 backlinks: $1,750 (i.e. $350 per link)
• 20 backlinks: $6,000 (i.e. $300 per link)
• For more than 50 backlinks, the price per link can drop to approximately $300.

Editorial.Link’s Target Audience

While Editorial.Link is one of the higher-priced link-building services; their premium packages have strong placement metrics and guarantee sustainable growth. They are best suited to agencies and niche brands looking to outsource their link-building efforts fully.

#7. Seeders

Last but not least, rounding off our list of best link-building services is Seeders. This international link-building agency specialises in custom link-building strategies and has access to a wide range of high-authority domains.

What They Offer

• Access to over 350,000+ domains, making them one of the best choices for niche businesses looking to land links on specific websites.
• A wide range of custom link-building services, including digital PR, tiered link-building, niche edits and more.
• The ability to choose your level of commitment. Seeders offers modular packages, meaning that no client is locked into a long-term contract.
• Transparent monthly reporting, which includes metric data, strategy overviews and SEO growth plans.

Pricing & Packages

• Bronze:  €995+/month – basic links (2 DA15+, 2 DA25+).
• Silver:  €2,095+/month – includes an extra DA40+ link, on-page suggestions and more variety.
• Gold: €5595+/month – includes added digital PR support.

Seeders’ Target Audience

If you’re based in Europe, Seeders could be the best link-building service for you. Focusing primarily on UK/European domains, they combine traditional white-label link-building strategies with PR-style coverage. This suits enterprises that want to scale and growing agencies aiming to take on more clients.

Choosing the Best Link Building Service For You

When selecting the best link-building agency for your individual needs, choose a service based on your budget, the level of commitment you’re willing to sign off on, and the amount of SEO support your business requires.

If you’re unsure where to begin on your link-building journey, get in touch with our link-building team at Solvid. Whether you’re a small start-up in a unique niche or an S&P 500 company, we’ll have a link-building solution for you.

FAQ 

What is link-building, and why is it important for SEO?

Link building, also known as backlink building, is a search engine optimisation (SEO) strategy that involves acquiring hyperlinks on a website that direct traffic to your own domain.

Link building is a vital component of your SEO strategy for several reasons. Not only are backlinks a significant ranking factor for search engines, but high-quality placements help you build domain authority and drive more referral traffic.

How do I choose the right link-building agency for my business?

When selecting the best white-label link-building service for your agency, several key factors should be taken into consideration.

The best link-building services will offer customisable strategies, high-quality link sources and a white-label approach.

What types of link-building services do these agencies typically offer?

Most link-building agencies offer a range of services and techniques to help you build powerful backlinks. These include, but are not limited to guest posting, niche edits, broken link building, listicles, thought leadership link building and digital PR.

Are link-building services safe and compliant with Google’s guidelines?

The best link-building agencies stay up to date with Google’s search engine guidelines in order to avoid the risk of penalties to your domain. White-hat strategies, such as organic link insertion and guest posting, are safe ways to exchange something of value for a backlink in return.

How long does it take to see results from link building?

Building a powerful backlink profile takes time. Link-building agencies that promise quick results and a large number of links often employ risky black-hat methods to acquire placements, which can harm your SEO in the long run.

You can expect to see results in as little as six months when you partner with a white-label link-building agency.

What’s the average cost of professional link-building services?

Depending on the number of links required, link-building services in the UK range from £150 to £950 per link, while in the US, they range from $100 to $1,500+ per link. Monthly campaigns in the UK can potentially range from £500 to £15,000+, or $2,000 to $15,000+.

Can I build links myself instead of hiring a service?

Yes. While it is tempting to build your own links, the process of link-building takes time, money, and dedication. 

The best link-building agencies have established connections with high-authority domains and have the resources to handle mass-placement campaigns.