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PPC vs SEO: Where to Invest Your Time, Money, Work and Effort

PPC vs SEO: Where to Invest Your Time, Money, Work and Effort

by Robert Morris | May 20, 2017 | PPC, Search Engine Optimisation (SEO)

PPC or SEO? Which one would work better for your company? Should you pay users to come to your site, or rather rely on organic searches made by your target audience? While the question seems to imply an either/or situation, the reality is that there are pros and cons...
The Benefits of Retargeting: Why should you use Remarketing?

The Benefits of Retargeting: Why should you use Remarketing?

by Dmytro Spilka | Apr 5, 2016 | PPC

  Dmytro Spilka As you may know already, remarketing is an incredibly powerful tool that lets you display your ads to people who have previously visited your website but left without making a purchase or enquiry. Your ads are shown on websites that are a part of...
Installing Google Adwords Remarketing Tag (Without White Space)

Installing Google Adwords Remarketing Tag (Without White Space)

by Dmytro Spilka | Apr 5, 2016 | Google Adwords

  Dmytro Spilka Google seems to have an appropriate code installation approach when it comes to Google Analytics. They provide you with a code that doesn’t ruin your website design and is extremely easy to install. However, this may not apply if you are trying...

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