Here’s the deal:
Quora is a traffic goldmine. The site gets about 200 million unique visitors every month.
To be able to get 0.1% of that would be amazing. Heck, even 0.01% would be life-changing for most.
The question is…
How do you tap into Quora’s massive user base?
Well, Quora is a Q&A site. People go there to ask and answer questions.
You’re probably thinking…can’t I just post links?
I’m afraid it isn’t that easy. If it were that simple, you wouldn’t be here, would you? You’d probably be in your traffic analytics right now grinning from ear to ear.
But you know what? With a little bit of hustle, you can get a piece of that yummy Quora pie.
Would you like to learn how? Read on…
How to Drive Traffic From Quora
Here is the 4-step system that works:
- Set your account up right
- Make sure your blog is full of helpful content
- Find the right Quora threads
- Write quality responses (add your link when relevant)
Want more detail? No problemo!
Step 1: Set up a Killer Account
Your Quora profile is key. Every popular Quora user I saw had a great profile.
For example, let’s take a look at one of Quora’s top contributors, James Altucher. He nearly has 200K followers and his answers generated over 64 million views.
And just look at that profile…
- Great image
- Use of full name
- Awesome tagline
- And an interesting bio
When you’re creating your profile, this is exactly what you should be aiming for.
Your name, tagline and image will be included in every single of your answers. That means everyone will see it.
That also means that if you don’t take it seriously and leave it anything but professional, people who take that first glance at your responses won’t take it seriously.
Whereas, they saw something like this…
…they’ll be more likely to read your content. Thus, resulting in potential traffic.
- You need a nice photo of yourself
- You need a great tagline that shows off your expertise
- You need an interesting bio
- And finally, your first and last name. Don’t get fancy.
Step 2: Make Sure You Have Quality Content
Sending Quora traffic to a website that doesn’t have helpful content is a mistake.
Your content will need to solve problems and answer questions.
If you don’t, you might as well send them to your biggest competitor because you would just be wasting everyone’s time.
When Quora users click-through to your site, they expect help. If they don’t see it right off the bat, they’ll bounce faster than lightning.
For example, take a look at this answer from digital marketing expert Ivan Filimonov:
The blog article he links to is pretty great.
At first glance, you can tell right away it’s going to be a good one (you can see it here).
That’s the type of quality you should be aiming for. If not better.
So before you promote your stuff on Quora, make sure your site is full of great content.
Recommended Reading: Creating Content That Converts: The Step-by-Step Guide
Step 3: Find the Right Threads
The questions are everything for you.
Without the right threads, you won’t be able to establish yourself as one of the experts in your area. Meaning no traffic.
If you setup your account the way you should have when you started Quora, then your feed will put up some relevant threads that’ll meet your standards (more on that later).
The first thing after you complete the signup process, Quora will ask you for your interests.
Choosing interests related to your content and expertise will be easier for both writing quality responses and generating quality traffic.
If you haven’t chosen all your Quora topics, you can easily find them by using the search function. Simply type in a keyword and it’ll give you a list of some potential interests.
Click on one of them, let the page load, and hit the follow button.
Rinse and repeat.
The next thing is to find the questions/threads.
How, you might ask?
The easiest way to do it is by scrolling through your feeds.
If you’re unhappy with what you’re finding, you can edit your categories or topics in the sidebar to the left.
You’re allowed up to 15 topics.
Another way to find threads is by searching for them. You know how it works.
There are 2 types of threads you’ll be looking at:
- Threads for traffic – these will have to match your content. If you’re promoting something on boosting conversions, you can’t be targeting threads about writing your first blog post.
- Threads for “establishment” – establishing yourself as one of the experts can lead to more referral traffic than you would when you’re in promo mode. When you’re a Quora expert, you can unknowingly promote your content. People will click your links without even thinking about it.
Step 4: Write Attractive Answers
The answers are crucial. They’re how you’ll gain authority and influence and ultimately drive traffic.
There are 2 types of answers you’ll write:
1. Short and Sweet Answers
A lot of people are skimmers and scanners. They don’t like to read long-form content.
That means you’ll be able to whip up answers with only a couple paragraphs or so.
2. In-depth and Full of Quality Answers
Yes, there are a lot of people who like skimming through content. But there are just as much who love long, in-depth content.
And for them, you can write answers anywhere from 250 words and up. Like this:
It is also recommended that you should treat your responses like blog posts. Meaning using images, formatting correctly, etc.
How will you drive traffic?
Quora lets you link to external resources within your answers.
When you’re promoting your stuff, you’ll have to pick your spots. The question and the answer will need to be relevant to your content.
Let’s say you want traffic to a post that gives affiliate marketing tips. You can’t look for threads about building landing pages.
Everything will have to be specific. Here’s an example:
Should you answer any and every question in your feed?
You don’t necessarily have to respond to every thread. But there is a very good reason to. A reason that’ll pay in the long run.
And that is to become an authoritative figure in the Quora community.
There is also a short game with answering question after question.
When people see you in every thread, they’ll start to get interested in you. “Who is this person?”
Here’s an example…
A few months ago, I wasn’t very active within the Quora community.
But when I was, I noticed this one user who was everywhere, Lilach Bullock. She responded to a thread after thread after thread.
As I became more active, the more I saw her.
I eventually landed on her profile, visited her website, and before you know it, I’m an email subscriber.
What should you do when you don’t have time to be on Quora every day?
You have 2 options:
1. Target New Threads
When you respond to a new thread, your answer starts at the bottom. If it gets a bunch of upvotes, it can stay higher up, which would mean a higher chance of getting seen.
The more answers a thread receives, the less likely it is to get views.
But if there aren’t that many answers, there won’t be much in the way for you.
You know what I’m saying?
Quora receives about 6000 new questions every day. So there’s a good chance you’ll find at least a couple relevant to you.
2. Target High-Traffic Threads
It’s tough to try and be one of the first to respond to new questions. There are hundreds scrolling through their feeds waiting for new threads to pop up.
But there’s a way around this.
And that’s to respond to threads that receive a ton of traffic.
The more popular a thread is, the more it shows up in search.
A good rule to follow is to target questions that have generated 2000 views and has at least a handful of followers.
You can find these stats toward the lower-right side of the page.
If you would like more info, here’s a great guide to writing answers by MarkGrowth.
Quora has proven to be a traffic source that should be taken seriously.
In fact, the referral traffic you drive from Quora threads can easily turn into email subscribers.
Wishpond saw an impressive 44% conversion rate. Meaning nearly half the traffic they generated from Quora converted into leads.
And there’s no reason why you can achieve the same.
Just make sure you always give value in your Quora answers. (And don’t forget to have a good lead capture system on your site.)
So go out there and become the next Quora superstar!