How many hours a week do you spend sending emails? How much time do you spend offering the same response to an interested prospect? Whether it’s creating emails, designing a template or converting prospects, I bet you can agree that email marketing takes a lot of hard work.
To minimise the effort and to maximise your efficiency, subscribe to an email list marketing software provider.
An ideal email marketing software enables you to easily design and schedule emails, create personalised messages, track analytics and so much more! This means you can quickly convert interested customers into paying clients.
Not sure what email marketing software to choose? No worries! Here’s a list of the top 15 email marketing software providers that can boost your email marketing results instantaneously.
But first, here’s a quick comparison table of the 15 best email list marketing service providers:
|Av. Prive Per 5,000 Subscribers
|Our Score (0-10)
|14-day Free Trial
|Free For Up To 100 Subscribers
|30-day Free Trial
|30-day Free Trial
|60-day Free Trial
|Free For Up To 2,000 Subscribers & 12,000 Emails
|Free Trial For Up To 5 Subscribers
|Free For Up To 2,000 Subscribers & 14,000 Emails
|30-day Free Trial
|14-day Free Trial
|28-day Free Trial
|Free For Up To 2,500 Subscribers
|Free For Up To 100 Subscribers
|Free For Up To 2,500 Subscribers & 15,000 Emails
ConvertKit is an awesome email marketing tool for bloggers that enables full automation of your email marketing, allowing you to send highly-targeted, well-timed content to relevant visitors of your blog.
It helps you build & grow your email list through targeted sign up forms, trackable data and full automation.
Prices start at $24/month for lists of up to 1,000 subscribers. Free 14-day trial.
Drip gives you the tools you need to make your email marketing thrive.
It comes with visual workflows that enable you to build gorgeous individualised customer journeys. This lets you respond to purchases, add tags based on behaviour, integrate if-then conditions and delay messages. You can also choose from 18 triggers and 16 actions in their automation rule builder.
Instead of just tracking your leads, Drip helps you identify the best leads. This way, you can focus on pursuing prospects who are truly interested in what your business has to offer.
Drip successfully integrates with your favourite apps such as payment providers, CRMs, landing pages, shopping carts and more.
Pricing for Drip starts at $41/month for up to 2,500 subscribers. Free for lists of up to 100 subscribers.
3. Get Response
Get Response is the ultimate all-in-one marketing software for growing a business. It allows you to create highly-convertible email campaigns, design and build landing pages, host webinars as well as automating customer’s journey based on their behaviour.
Get Response offers an intuitive drag and drop email builder where you can design a template from scratch or use one of more than 500 pre-designed templates.
Prices start at $10.50/month for a list of up to 1,000 email subscribers. Free 30-day trial.
AWeber is a powerful software that can easily manage your email marketing strategy.
With AWeber, you can choose from hundreds of customisable email templates. It also comes with autoresponders, scheduling features, reporting tools, segmentation, app integrations and tracking tools.
Support options include live chat and extensive email marketing guides that can help you master email marketing.
AWeber offers a 30-day trial. Their pricing starts at $19/month for up to 500 subscribers.
Constant Contact is another popular email marketing software provider. It allows you to create effective email campaigns to meet your business goals.
With Constant Contact, you get access to user-friendly email templates, list management tools and email tracking tools.
What sets it apart from its competitors, is that it lets you transform emails into eye-catching social media posts. This way, you can immediately share information in your social network accounts.
Most importantly, emails sent via Constant Contact have a 98% delivery rate, compared to the usual rate of 77%.
Constant Contact offers a 60-day free trial. Their pricing starts at $20/month for up to 500 subscribers.
MailChimp is undoubtedly the most popular email marketing software in the world. Its powerful features make it a top choice among e-commerce businesses and email marketers.
The Forever Free plan allows you to send 12,000 emails per month and manage 2,000 subscribers. This plan includes access to Mailchimp’s basic features. You can use it to create email campaigns, schedule and segment emails, manage lists and analyse data.
With MailChimp, you can create Facebook and Instagram ad campaigns. You can opt for single image ads or carousel ads and track its results.
MailChimp’s premium plans start at $10 per month. This plan gives you access to MailChimp’s support team, advanced testing tools, predicted demographics feature and email delivery by time zone feature.
Infusionsoft is the right tool for small businesses.
Getting started with Infusionsoft is easy. You can quickly create marketing campaigns based on individual response, automate lead capture, track engagements and personalise follow-ups. This way, you can minimise your workload, make informed decisions and focus on other aspects of your business.
Infusionsoft can be integrated and synced with hundreds of apps from the Infusionsoft Marketplace. It lets you integrate with payment providers to collect payments and connect transaction records. The software can also be accessed through mobile. Meaning you can track your sales or monitor your business anytime and anywhere.
Pricing for Infusionsoft starts at $99/month for up to 500 subscribers.
Campaign Monitor is one of the most popular email marketing software providers for businesses.
Creating gorgeous email campaigns with Campaign Monitor is easy. It offers a wide variety of professionally-designed templates that look great on any mobile device.
The software can also perform automation, segmentation and analytics. All you need to do is upload your lists. Campaign Monitor then lets you send personalised emails and create specific segments.
Campaign Monitor offers a free trial that allows you to send emails to no more than five subscribers. After that, their basic plan starts at $11/month.
Benchmark Email provides businesses with powerful and simple email marketing and engagement tools.
Unlike most email marketing software, Benchmark Email allows you to edit your images right in the image editor and customise the colour schemes of their beautifully-designed templates. If you prefer to code, then you can use HTML code to build an email or edit the code of a template.
Benchmark Email comes with features such as list builders, automations, surveys, AB testing, inbox checker and analytics tools. It can also seamlessly integrate with 300+ apps, including WordPress, Facebook, Shopify, Salesforce and Zapier.
Benchmark Email’s pricing plan starts at $13,99. Free for lists of up to 2,000 subscribers and 14,000 emails per month.
iContact is a powerful email marketing tool for businesses. It has all the tools and resources you need to boost your campaigns.
It comes with beautiful email templates, advanced tracking and reporting tools.
What makes iContact unique, is that it allows you to create individualised workflows based on customer type, geography and activity. It can also transform your emails into social media posts for Facebook, Twitter and LinkedIn.
iContact integrates successfully with Salesforce. This lets you leverage Salesforce stats and see feedback in real-time.
iContact’s email marketing plan starts at $11.90 per month. You can request support from their Customer Success Managers in the first 30 days of your free trial. If you choose to upgrade your account, iContact will provide you with unlimited technical support.
11. Active Campaign
Active Campaign is another email marketing automation service that allows turning your email subscribers into paying customers and brand advocates. Active Campaign offers an interactive drag and drop email builder, numerous templates and image hosting.
They offer a 14-day free trial. After that, prices start at $9/month for up to 500 email subscribers.
Yesware provides you with the data you need to make better decisions and increase conversions.
Converting leads to booked meetings is easy, with Yesware. You can send messages, automate emails, call prospects, and analyse interactions—without leaving your inbox.
Instead of the usual email marketing metrics, it can also determine which employees on your team need help, what the best employees are doing differently, and which prospects are worth the effort.
Yesware Pro Plan starts at $12 per user/month. Yet, there’s a Free trial available for 28 days. The price is quite high compared to its competitors. But it’s worth it, if you’re looking to maximise your team’s productivity and increase your conversions.
SmartMailer is a smart email marketing solution for marketers and businesses.
Its drag and drop email builder allows you to create professionally designed email templates. It also comes with autoresponder features that let you send trigger-based emails.
With SmartMailer, you can easily verify and validate every email in your mailing list. This way, you can maximise your messages’ deliverability.
SmartMailer is a lot more affordable compared to most email marketing software. If you have less than 2,500 subscribers, then you can opt for a free account and enjoy all of its features. However, if you have more than 2,500 subscribers, then the pricing starts at $10.
RedCappi Email Marketing makes it easy for beginners to boost their email marketing results.
You can easily use its Campaign Creator to place coupons, icons, text and videos in your customised email. It also comes with automation features and segment tools that enable you to send messages to a specific target audience.
RedCappi Email Marketing has analytics features that let you track the real-time results of your campaign and view the data in simple charts or graphs. It also comes with preconfigured social media icons that enable you to link directly to social media sites.
You can enjoy RedCappi Email Marketing for free, if you have less than 100 subscribers. Paid plans start at $10.
Sender is an easy to use email marketing software that gets the basics right.
Each account gives you access to advanced email delivery infrastructure, a user-friendly drag and drop editor and unmatched tracking and reporting tools.
Sender’s unique features include the push notification which enables site visitors to receive updates on your site. It also offers heat maps that lets you discover which part of your newsletters do readers engage with the most.
Sender is easily affordable. Its free forever plan allows you to send up to 15,000 emails to 2,500 subscribers. After that, pricing starts at $10/month.
I know that it’s not always easy to choose from the best. Although, whichever you pick, you can bet that these top 12 email marketing software providers will do wonders for your email marketing campaign.