by Dmytro Spilka | Oct 27, 2023 | Content Marketing
Guest post by Cognism Brand awareness is a fundamental marketing pillar. It describes how well consumers recognise and remember a particular brand or company. Companies want their name, logo, brand identity and products and services to be familiar to their target...
by Dmytro Spilka | Mar 25, 2023 | Content Marketing, Marketing
Today, there are few more effective ways of successfully marketing a product or service to large audiences than through engaging content. Businesses that don’t feature blogs or other platforms in which to post content put themselves at a serious disadvantage when it...
by Dmytro Spilka | Feb 22, 2024 | Content Marketing
Can you detect AI writing? With artificial intelligence now commonly used to enhance emails, marketing pitches, site content and even consumer conversations, the lines between authentic and generated content are becoming blurred. ChatGPT now has over 100 million...
by Dmytro Spilka | Jun 10, 2023 | Content Marketing
Thanks to the digital age in which we now exist, it has become incredibly easy to publish and distribute a press release. Companies can easily send out as many press releases as they want at the press of a button. It is often believed that the more press releases sent...
by Dmytro Spilka | Mar 20, 2023 | Content Marketing, Marketing
The need for strong content to drive a business forward has increased rapidly over the past few years. This age of unprecedented interconnectivity has brought with it a platform for organisations where they can share information through blog posts, statistics, white...
by Peter Jobes | Feb 25, 2023 | Content Marketing
We’re living in an age where everybody is capable of becoming a writer and having their works on display across the world wide web, accessible to billions of potential readers. There’s nothing better than adopting a creative hobby and even turning your passion into a...
