by Dmytro Spilka | Aug 28, 2023 | Content Marketing
Guest post by Cognism You might have heard of digital PR. But what is it? How does it differ from traditional PR? Is it related to content marketing? Here’s our explainer 👇 What is digital PR? Like conventional PR, digital PR refers to a set of strategies and...by Dmytro Spilka | Mar 5, 2023 | Content Marketing, Marketing
We’re living in an age where content rules the marketing roost. Gone are the days of hurling out masses of cold emails in a bid for exposure, and no longer do we feel the need to hastily list our website links on far-flung directories across the web. In 2023, internet...by Dmytro Spilka | Oct 27, 2023 | Content Marketing
Guest post by Cognism Brand awareness is a fundamental marketing pillar. It describes how well consumers recognise and remember a particular brand or company. Companies want their name, logo, brand identity and products and services to be familiar to their target...by Dmytro Spilka | Mar 25, 2023 | Content Marketing, Marketing
Today, there are few more effective ways of successfully marketing a product or service to large audiences than through engaging content. Businesses that don’t feature blogs or other platforms in which to post content put themselves at a serious disadvantage when it...by Dmytro Spilka | Feb 22, 2024 | Content Marketing
Can you detect AI writing? With artificial intelligence now commonly used to enhance emails, marketing pitches, site content and even consumer conversations, the lines between authentic and generated content are becoming blurred. ChatGPT now has over 100 million...by Dmytro Spilka | Jun 10, 2023 | Content Marketing
Thanks to the digital age in which we now exist, it has become incredibly easy to publish and distribute a press release. Companies can easily send out as many press releases as they want at the press of a button. It is often believed that the more press releases sent...Full Disclosure: This post contains affiliate links, which means that if you purchase or sign-up with one of the services, we may receive a commission.