by Dmytro Spilka | Apr 28, 2023 | Content Marketing
Copywriting is the rearrangement of words to drive the reader in a particular direction of action, often to buy. The process is rightly referred to as the text form of salesmanship, but there is a lot more to it than that. Copy composed by a copywriter has to make its...
by Peter Jobes | May 20, 2023 | Content Marketing, Marketing
There are few more crowded markets than that of the freelance writer. In fact, according to FreelanceWriting, pickings are so slim among the workforce that most freelance writers earn less than $10,000 per year while working less than 20 hours per week – making...
by Dmytro Spilka | Jun 16, 2023 | Content Marketing
Introduction to copywriting The creation and distribution of content for the purpose of increasing brand awareness and ultimately to drive people to make a specific action, requires a particularly polished skill set. At first glance, it appears rather straightforward....
by Dmytro Spilka | Dec 4, 2020 | Content Marketing
Being hired as a ghostwriter, flattering? Affirmative. Rewarding? Maybe not. Ghostwriters are writers for hire who are paid to produce the copy but take no credit. The paying author assumes all credit for it. The ghostwriter takes the money as a “work for hire’ job...
by Dmytro Spilka | Dec 4, 2020 | Content Marketing
Stringing together some order of words in pursuit of telling or retelling a story or information in new and creative ways, requires adherence to some ground rules. Just as important as your final copy, is the process by which that copy comes to be. There are a number...
by Dmytro Spilka | May 23, 2017 | Content Marketing, Search Engine Optimisation (SEO)
When done correctly, syndication can be an extremely effective method of developing your brand and your online visibility. So, why should you go down the route of SEO content syndication and how do you do it effectively? First of all, it’s necessary to understand the...
