You’ll still increase your reach and find new audiences – including potentially some of those leaders in your niche that you’d like to contact – and if you’re already producing great content on other sites, you’re more likely to be seen as an expert in your niche and someone that the high authority sites will want to syndicate.
Medium, fo instance, has an Alexa rank (at the time of writing using) of 381 in the world, with over 500,000 websites linking in. If you’re looking for authority – that’s pretty good! While Medium won’t necessarily be targeted to your niche, as long as you keyword your article properly and write something amazing with an attention-grabbing headline that people want to read, you will get traffic and attention from posting here. And it’s another backlink to your site, which can’t hurt.
Large publishers need content and there is a possibility that you could get noticed by one of these publishers and your post syndicated. You may even be asked to contribute to their site regularly. You’ll also get some very helpful statistics, telling you not only how many people have read your post, but also how many read right to the end.
LinkedIn’s global rank on Alexa is currently 24, and every time you post your content every one of your connections will get a notification that you’ve published something. Again, you’ll reach people on LinkedIn that you might not reach by syndicating elsewhere, and it’s another audience for your work.
Trying both of these sites could be the beginning of your content syndication strategy.
What about duplicate content?
Obviously, syndicating content does mean that there will be duplicate posts out there on the web. However, you can still ensure that search engines won’t have a problem with this by using one of the following four options.
The most effective method of tackling the duplicated content issue is to place a rel=canonical tag on the page where your article is published, making sure that the tag points back to the original piece of content on your own site. This code informs the search engines that the copy is syndicated and that you published it originally. Links to the syndicated article will then accrue to your original piece of content. Medium has this feature built-in by default.
Another option is to ask the syndicating site to NoIndex their copy of your content. This tells the search engines not to include the syndicated copy in their index. Links back to your site from the syndicated article will still pass the “link juice”.
3. Direct attribution link