by Dmytro Spilka | Jun 16, 2023 | Content Marketing
Introduction to copywriting The creation and distribution of content for the purpose of increasing brand awareness and ultimately to drive people to make a specific action, requires a particularly polished skill set. At first glance, it appears rather straightforward....
by Dmytro Spilka | Dec 4, 2020 | Content Marketing
Being hired as a ghostwriter, flattering? Affirmative. Rewarding? Maybe not. Ghostwriters are writers for hire who are paid to produce the copy but take no credit. The paying author assumes all credit for it. The ghostwriter takes the money as a “work for hire’ job...
by Dmytro Spilka | Dec 4, 2020 | Content Marketing
Stringing together some order of words in pursuit of telling or retelling a story or information in new and creative ways, requires adherence to some ground rules. Just as important as your final copy, is the process by which that copy comes to be. There are a number...
by Dmytro Spilka | May 23, 2017 | Content Marketing, Search Engine Optimisation (SEO)
When done correctly, syndication can be an extremely effective method of developing your brand and your online visibility. So, why should you go down the route of SEO content syndication and how do you do it effectively? First of all, it’s necessary to understand the...
by Dmytro Spilka | Dec 25, 2017 | Affiliate Marketing
Whether you’re just starting out or not, affiliate marketing is one of the best ways to monetise a website. People say it’s easy. But don’t be fooled. Just because you’re not creating products, doesn’t mean you won’t have trouble making money. There’s a lot that goes...
by Dmytro Spilka | Mar 2, 2019 | Content Marketing, Marketing
As the fast-paced world of technology has picked up over the years, it has been interesting to see how businesses have changed in the face of it. Prior to the world of online marketing and digital content surfacing, the concept of it seemed so alien and so far from...
