When it comes to content marketing, we’re told that one of the ways to establish a strong foothold is to ensure we create quality content. But, it can be somewhat confusing to learn that creating a great post is only 20 percent of the work needed to ensure a post is deemed a success. But doesn’t this contradict what we’ve been told already? The world of content marketing & SEO can be somewhat confusing, but it’s easy to get ourselves back on track to ensure that we’re using the right process when it comes to marketing our content.
Firstly, SEO and content marketing are separate entities, despite them sharing a lot of the same traits. However, the two sectors do feed each of each other when it comes to carrying out their role. For example, SEO is all about content at the end of the day, but for it to consider it viable, there’s a lot more to do then simply place your content on a website and waiting for the visitors to pour in, as this is very rarely the case.
Like any product or service, a great piece of content can only be discovered if it can be found, and if it is marketed in the right way. You have to remember that there is a lot of demand for the limelight when it comes to showcasing an online presence, so you have to ensure that you’re able to use every tactic available to you, on the understanding it conforms to the regulations of Google and other search engines.
As such, you need to give your SEO and content marketing channels enough tasks that they soon complement each other when it comes to marketing your content, and ensuring you win over more visitors as a result.
A Great User Experience Needs to Carry the Content
A poor user experience will not bode well for those looking to present their content to an online audience. As more and more people are accessing the Internet via mobile device, it makes sense that they should be able to navigate the website with a few simple swipes. If your website is something of a dated one, then it’s likely that the navigation will not be up to speed, and the user will spend a lot of time zooming in and out of the site, meaning that they will search for content elsewhere.
Content Marketing Is No Longer a Choice
Back in the early days of SEO, the promotion of content was a much easier endeavour. Unfortunately, it was so simple that it was soon abused, and a lot of changes were instilled into Google’s algorithm when it comes to highlighting content for those using its search engine. Although keywords are still a very important aspect of SEO, you’re not going to get the traffic you’re looking for unless you’re partaking in content marketing via the right channels.
How you market your content will depend on a number of different factors, but it goes without saying that research is a key. It’s also worth remembering that social media is no longer just an online platform, but actually a way of life for many people. In this regard, you should be ensuring that you’re combing through the available platforms and ascertaining as to whether there is a demographic you are able to market your content to. Popular social media platforms, such as Facebook and Twitter will allow you to put content in front of an audience that is interested in what you have to offer; you just have to make sure that you’re presenting the content in an appealing way.
Deciding not to market content will mean that although you’re likely to get some visitors, you’re missing out on a stream of potential new customers.
If your site is relatively new and hasn’t attracted much authority, you may want to try paid content discovery with websites like Stumble Upon or even Facebook. With a little budget of $50, you can gain some decent traffic and engagement.
Content Marketing Helps Attract Backlinks
Backlinks is another term that is used a lot within SEO, and for good reason. Although the rules have changed with regards to backlinks, they still remain an integral part of Google’s algorithm when it comes to ranking content. The confusion can be caused by how backlinks are acquired. The early days of SEO would allow webmasters to link a series of microsites together to manipulate the algorithm into assuming that the pages being linked to were of worth. Again, the strategy was abused, and new methods had to be instilled to ensure that the quality of the content was up to spec. This meant that backlinks of no worth were often discounted. Any paid for reviews or press releases now have to be tagged with the ‘no-follow’ attribute, or face the penalty. As such, the only way to get those backlinks you’re looking for is to ensure that your content is top of the pile, and the only way to do this is with effective content marketing.
There are some services available that look to offer you backlinks, with some being ethical, and a great deal not so much. The general rule of thumb here is that paid-for links that act as backlinks are frowned upon, and should be avoided if you’re keen for your site to climb the ranks.
Instead, consider carrying out a manual email outreach to people who are likely to link to your content. With the use of tools like BuzzSumo, you can identify people who have shared and linked to the similar content. A simple email outreach to that person may secure you a link from a decent website.
This again gives you an example of how both SEO and content marketing converge to offer a seamless operation on offering those using a search engine content that is both well-written, and relevant.
The relationship between content marketing and SEO is getting closer every time, and this means that a lot of what you do will often be a joint effort between the two. In the current world of SEO, one cannot survive without the other, so you need to ensure that you use both in the right way to be able to yield the benefits.