by Dmytro Spilka | Feb 22, 2024 | Content Marketing
Can you detect AI writing? With artificial intelligence now commonly used to enhance emails, marketing pitches, site content and even consumer conversations, the lines between authentic and generated content are becoming blurred. ChatGPT now has over 100 million...
by Dmytro Spilka | Feb 7, 2024 | Search Engine Optimisation (SEO)
Should you buy backlinks for your website? As one of the most frequently debated topics in the SEO industry, backlink acquisition remains one of the toughest tactics to master on the road to improving your site ranking. It’s no secret that organic link-building is...
by Dmytro Spilka | Jan 30, 2024 | Website Design & Development
Guest post by Cognism Exit intent popups appear when a website can sense a visitor’s mouse straying towards that back button. They’re a last-ditch attempt to convert the visitor into a lead or continue their engagement with your brand and website. Marketers deploy...
by Dmytro Spilka | Oct 27, 2023 | Content Marketing
Guest post by Cognism Brand awareness is a fundamental marketing pillar. It describes how well consumers recognise and remember a particular brand or company. Companies want their name, logo, brand identity and products and services to be familiar to their target...
by Dmytro Spilka | Aug 28, 2023 | Content Marketing
Guest post by Cognism You might have heard of digital PR. But what is it? How does it differ from traditional PR? Is it related to content marketing? Here’s our explainer 👇 What is digital PR? Like conventional PR, digital PR refers to a set of strategies and...
