E-commerce SEO Guide: 10 Tips For Online Sellers

By Dmytro Spilka

Apr 8, 2024

Studies indicate that more than 50% of traffic to eCommerce websites comes from search engines. The difference between ranking first or twentieth for a search query can have a significant impact. Most users tend to click on the top few results and rarely go beyond the first page.

In this guide, we’ll outline the key eCommerce SEO principles for online sellers to attract more organic traffic and achieve business success.

Why is SEO Essential for Online Sellers?

Creating a thriving online store presents challenges for eCommerce businesses, yet one crucial element stands out in boosting your chances of success: visibility. Optimising your store according to SEO tools and methods is vital to differentiate from competitors.

Let’s delve into the meaning of eCommerce SEO which stands for Search Engine Optimisation. It refers to various practices such as the creation of high-quality content, keyword optimisation, optimising for mobile devices, and more.

These SEO practices are essential because

  • Increased Visibility Drives Traffic. eCommerce SEO attracts more potential customers to your store by ranking higher on Google or other search engines.
  • Improved User Experience Increases Conversions. By optimising for SEO, you enhance user experience with faster load times and mobile responsiveness, leading to higher engagement and conversion rates.
  • Ranking higher in Search Results Builds Trust and Authority. Being in top search results establishes credibility with customers, increasing confidence in your services or products, which ultimately leads to higher sales and improved product SEO.

The benefits of eCommerce SEO are undeniable, but it’s important to understand that significant improvements in organic traffic from SEO efforts usually take time. It can take several weeks or even months to see the full results. For online sellers, maintaining consistent efforts is crucial for achieving sustainable long-term growth and success.

10 Tips to Improve SEO and Keep Stores User-Friendly

Let’s explore a comprehensive analysis of 10 essential strategies to improve your website’s SEO and ensure a seamless user experience. These tips, ranging from basic methods to advanced tactics, will empower you to effectively optimise your online store and increase traffic to your site.

Tip 1: Conduct Comprehensive Keyword Research

When conducting keyword research for your products or services, it’s crucial to identify the exact terms your potential customers are actively seeking. One approach is to explore keyword ideas on Amazon by analysing the most popular products in your category, gaining valuable insights into the language used by customers searching for similar items.

To verify the volume of your keywords and find new keyword ideas, you can use tools such as Google Keyword Planner or SEMrush. These tools offer insights into search trends, helping you uncover valuable keywords with high search volumes and low competition. By including keywords, you can optimise your listings to attract more potential customers to your products.

Google Keyword Planner

Additionally,  ChatGPT can be useful for generating keywords.


You can create a list of words or phrases related to your products. For example, if you sell books for kids about history, you can consider using the following phrases: “Interactive history books for kids”, “Illustrated history books for children” etc.

Tip 2: Optimize Product Pages

After you create a list of relevant keywords, the next step is integrating them into your product SEO titles and descriptions. The rule “more is better” does not apply here, which means it’s crucial not to overspam with keywords, as this can diminish readability and user experience. However, it’s vital to ensure that your texts remain clear, concise, and valuable to the customer.

Something like “Our history book for kids is the best history book for kids you’ll find online. Buy our history book for kids today!” might be difficult to read and may not attract customers.

Instead, you should prioritise original and engaging product SEO that resonates with your target audience and highlights the key features, benefits, and unique selling points of your product to capture the attention of potential buyers.


Tip 3: Enrich Your Content with Compelling Visuals

In addition to well-written descriptions for product SEO, high-quality images play a crucial role in showcasing your product effectively. Include close-up shots showcasing details and unique features to visualize the product more effectively and foster a sense of trust and confidence in your product.

Also, such content increases the likelihood of users clicking through to your website when searching for products, further improving your eCommerce SEO. When users see engaging photos or videos of your products in search results, they are more inclined to click on your link to learn more or make a purchase. Search engines prefer websites that feature interactive elements, among others, as they lead to longer dwell times and lower bounce rates, which are favourable signals for search engines.

Ensure your alt tags and HTML attributes used to describe images are optimised. Avoid generic names like IMG001 or Product1, as these won’t help your product SEO appear in image searches. Instead, incorporate descriptive keywords into alt tags to enhance accessibility and boost visibility in relevant search results.

History book

Multimedia content is also highly shareable on social media platforms, generating more traffic and improving your site’s authority. By integrating multimedia content, you can enhance user experience and boost your site’s visibility and eCommerce SEO performance.

Tip 4: Improve Site Speed

Improving the loading speed of your website is essential to provide a better experience for your users.

You can take the following steps to increase the loading speed:

  • Analyse the performance of your website using tools like Google PageSpeed Insights or GTmetrix to identify areas for improvement.
  • Compress images with tools like TinyPNG to optimise the load times by reducing the size of the images while maintaining their quality.
  • Enable browser caching to store elements (images, etc.) locally so they don’t need to be reloaded, resulting in faster load times.
  • Combine CSS and JavaScript files to reduce the number of HTTP requests made by the browser to fetch resources from your server by removing unnecessary plugins or scripts and optimising code.
  • Utilise CDNs like Cloudflare, Amazon CloudFront, and Akamai for global content distribution to deliver the content from the server closest to the user, reducing latency.

If you’re not familiar with these optimisation techniques, consider hiring a web developer on platforms like Fiverr to fine-tune your website for optimal speed and eCommerce SEO performance.

Tip 5: Implement On-Page SEO Best Practices

To improve your website’s eCommerce SEO performance, it is essential to implement an effective internal linking strategy. It involves connecting different pages within the website by using hyperlinks. When you link pages together, it signals to search engines that these pages are related and may be of interest to users searching for similar topics. This can improve the overall visibility of your website and your product SEO in search results, making it easier for search engines to understand the structure and importance of your content.


Use heading tags (H1, H2, H3) to structure your content effectively. These tags establish a hierarchical organisation within your content, with H1 representing the main title or heading of a page, followed by H2 for subheadings, and H3 for further subsections. This hierarchy enhances the scannability of your content for users and provides valuable cues to search engines about your page’s structure and topics.

In order to increase the number of visitors to your website, you need to create engaging and descriptive meta titles, descriptions, and URLs. By aligning these elements with your target keywords, you can improve your website’s visibility in search engine results and attract more organic traffic. Compelling meta tags not only convey essential information about your content but also entice users to click through to your website.


Tip 6: Boost your SEO with Social Media

Sharing your content on social media platforms can improve your website’s visibility and attract more inbound links, which are essential for eCommerce SEO. Thus, it’s important to stay active on social media by posting engaging content, promotions, and product updates. Additionally, it’s crucial to respond to comments and participate in discussions to build brand awareness and foster customer loyalty.

Monitoring brand mentions and relevant conversations using social listening tools can be an effective strategy, especially for private label product sellers. This approach helps establish your brand presence and drives traffic to your product listings by engaging with potential customers.

Tip 7: Leverage Rich Snippets and Structured Data

Implementing structured data is essential to improve the effectiveness of your website’s SEO writing. By using markup like Schema.org, you can find a standardized vocabulary to annotate your pages and make them understandable to search engines. Such a language provides search engines with crucial details, such as product names, prices, and availability. This enables search engines to understand your content and display it more accurately in search results. Thus, your website gains enhanced visibility and attracts more traffic.

Wonka source code

While Schema.org provides the markup language for structuring data, rich snippets are the visual enhancements displayed in search results. For instance, when searching for a book, rich snippets may show its rating, reviews, and price, making it easier for users to evaluate its quality without visiting the website. By adding rich snippets for product details like reviews and prices, you can attract clicks from users looking for specific information. Ultimately, rich snippets improve your listings’ visibility and appeal in search results, driving more traffic and potentially increasing sales.


It’s important to regularly check Google Search Console for any errors or warnings related to your structured data implementation. By quickly addressing these issues, you can ensure that your structured data is correctly implemented, which in turn helps to enhance your website’s visibility on search engines.

Tip 8: Focus on Mobile Optimization

It is crucial to focus on mobile optimisation for eCommerce SEO because search engines give priority to mobile-friendly websites in their rankings. To ensure that your website is entirely optimised for mobile devices, follow these steps:

  • Use a responsive design that automatically adjusts your website’s layout and content based on the user’s device screen size.
  • Increase page speed by minimising large images, eliminating unnecessary scripts, and using browser caching.
  • Implement clear navigation: intuitive menus, buttons, and navigation links. Make it easy for users to find what they’re looking for without excessive scrolling or tapping.
  • Ensure that your content is optimised for mobile viewing. Avoid large blocks of content that may overwhelm mobile users.
  • Regularly test your website’s performance and usability on various mobile devices, including smartphones and tablets to promptly identify any inconsistencies.

Screen Sizes

Tip 9: Optimize for Local SEO

Optimising for local eCommerce SEO can have a significant impact on your overall SEO efforts as it increases your website’s visibility in local search results. For this, include data such as your store’s name, address, and phone number on Google My Business. You should also add location-based keywords throughout your website content, for example, “LA bookstore”. This will help potential customers in your area find your business when searching for relevant services. It is also important not to neglect local review platforms like Bing Places. Encourage happy customers to leave reviews to build trust within your local community.

However, if your business operates nationally or internationally, focusing only on local SEO may not have a significant impact on broader audiences. In such cases, allocating resources towards broader eCommerce ad product-based SEO strategies that target a wider audience and geographic scope would be more beneficial.

Tip 10: Monitor and Analyze Performance

To track the effectiveness of your on-site and off-site efforts, it’s crucial to regularly audit your SEO strategy. These tools provide valuable insights into essential metrics like organic traffic, keyword rankings, and conversion rates. By analysing this data, you can make informed decisions to optimise your performance. Moreover, Google Analytics offers free online courses to help you deepen your understanding of analytics and use data to make data-driven decisions that can enhance your eCommerce SEO strategies effectively.

It is also essential to keep an eye on your competitors’ SEO strategies and performance. You can do this by checking their content, page load speed, mobile responsiveness, social media presence, and other SEO factors. By analyzing their tactics, you can identify areas where you can improve and capitalize on opportunities to enhance your search engine visibility.


SEO is the lifeline of eCommerce site owners, elevating their visibility in search engine rankings. Moreover, SEO offers a cost-effective avenue for growth. Unlike paid advertising, SEO practices incur no charges, rendering them a budget-friendly solution to attract potential customers and drive organic traffic to your store. In essence, by embracing eCommerce SEO strategies, you’re not just optimising your online presence; you’re laying the foundation for sustainable business growth.

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