by Dmytro Spilka | Oct 31, 2020 | Algorithms, Google, Search Engine Optimisation (SEO)
Google Penalties are a recurring hot topic in the search engine optimisation world. Dating back to the early 2010s, offending sites have been penalised with major SERP hits at the hands of rollouts of Google’s Penguin, Panda, and other algorithms. Those familiar with...
by Dmytro Spilka | Oct 12, 2020 | Images, Visuals
You Press The Button, We Do The Rest. Over 130 years have passed since George Eastman came up with Kodak’s bold tagline in 1888, and it’s something of an understatement to say that photography has changed over time. Throughout the 19th, 20th and 21st Centuries,...
by Dmytro Spilka | Jul 28, 2020 | Content
There is much to consider when creating content and it can be mightily tempting to abandon quality for the sake of other content factors. Like copy length, keywords, phrases and clickbaity headlines. When actually, the perfect word count doesn’t exist and...
by Dmytro Spilka | Mar 1, 2020 | Marketing
Influencer marketing hasn’t really been with us for too long, but its impacts have given it a growing approval among advertisers and marketers. It is a marketing strategy undertaken through a more appreciated and professional template. Influencer marketing consists of...
by Dmytro Spilka | Nov 7, 2019 | Email Marketing
Email outreach is a marketing strategy that allows you to forge a relationship with the people you hope to contact. There are a number of reasons to reach out to a prospect – to generate leads, convert people into paying customers, share content on new products...
