Content Marketing
Content marketing tips and tricks. Learn how to create content that drives organic traffic, ranks and earns quality backlinks.
Content Marketing Posts
9 Components of a Successful Broken Link Building Campaign
Guest post by Cognism Have you ever clicked on a link that didn’t work? That’s a broken link. Broken link building is a way to fix these links and grow your traffic at the same time. Here’s how it works: You find websites with broken links. You offer your content to...
How To Get Backlinks: The Only 9 Link Building Strategies To Use
Innovative backlinking strategies play a crucial role in your company’s SEO success. Not only do backlinks drive traffic back to your website, but they also build your domain authority across the web. On average, Marketers dedicate 28% of their SEO budgeting to link...
10 Best Backlink Monitoring Tools To Track Your Link Building
It’s a known fact that backlink monitoring is an important facet of an effective link-building campaign. Securing off-page links, otherwise known as backlinks, is one of the most common white-hat SEO strategies used by SEO agencies and is the key to improving your...
HARO (now Connectively) Link Building: How To Land Great Backlinks In 5 Steps
Note: HARO has permanently rebranded into Connectively Link building is becoming increasingly important for SEO success in 2024. After 79% of marketing experts ranked link building as their number one SEO strategy, more businesses than ever before are looking for new...
How To Detect AI Writing (+4 AI Content Detectors To Try)
Can you detect AI writing? With artificial intelligence now commonly used to enhance emails, marketing pitches, site content and even consumer conversations, the lines between authentic and generated content are becoming blurred. ChatGPT now has over 100 million...
How to Run a Successful Brand Awareness Campaign
Guest post by Cognism Brand awareness is a fundamental marketing pillar. It describes how well consumers recognise and remember a particular brand or company. Companies want their name, logo, brand identity and products and services to be familiar to their target...
11 Essential Digital PR Tips For Growing Businesses
Guest post by Cognism You might have heard of digital PR. But what is it? How does it differ from traditional PR? Is it related to content marketing? Here’s our explainer 👇 What is digital PR? Like conventional PR, digital PR refers to a set of strategies and...
10 Best Copywriting Courses To Improve Your Writing
Introduction to copywriting The creation and distribution of content for the purpose of increasing brand awareness and ultimately to drive people to make a specific action, requires a particularly polished skill set. At first glance, it appears rather straightforward....
How To Write a Press Release (With Examples)
Thanks to the digital age in which we now exist, it has become incredibly easy to publish and distribute a press release. Companies can easily send out as many press releases as they want at the press of a button. It is often believed that the more press releases sent...
15 Best Ways To Find & Land Freelance Writing Jobs
There are few more crowded markets than that of the freelance writer. In fact, according to FreelanceWriting, pickings are so slim among the workforce that most freelance writers earn less than $10,000 per year while working less than 20 hours per week - making the...
List of 300+ Websites/Blogs That Accept Guest Posts & Contributions
Disclaimer: This list in no way guarantees that all or any of the websites listed below will accept your content, guest post or contribution. This post/list shall only be treated as a go-to resource for those who are looking to contribute their work to various media...
15 Best Writing Tools & Software To Use As a Copywriter
Copywriting is the rearrangement of words to drive the reader in a particular direction of action, often to buy. The process is rightly referred to as the text form of salesmanship, but there is a lot more to it than that. Copy composed by a copywriter has to make its...
15 Things To Consider When Hiring a Content Writer
Today, there are few more effective ways of successfully marketing a product or service to large audiences than through engaging content. Businesses that don’t feature blogs or other platforms in which to post content put themselves at a serious disadvantage when it...
9 Attributes To Look For in a Skilled Technical Writer
The need for strong content to drive a business forward has increased rapidly over the past few years. This age of unprecedented interconnectivity has brought with it a platform for organisations where they can share information through blog posts, statistics, white...
Content Writing: 20 Tips To Become a Successful Copywriter
Content writing in itself is a means to an end. That end - being the distribution of writing online content, with the aim to educate, entertain and ultimately persuade the consumer of the content to take some form of action. Seems simple enough, right? Unfortunately,...
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