by Rebecca Barnatt-Smith | Oct 7, 2025 | Link-building
Scoring high-quality backlinks is a crucial component of any successful SEO campaign. As one of the most effective strategies to strengthen your website’s authority, your link-building efforts should be a top priority if you’re trying to improve your search...
by Dmytro Spilka | Apr 28, 2016 | Search Engine Optimisation (SEO)
There are literally 100s (maybe 1000s) of SEO and Marketing Tools that allow us to retrieve vital data and metrics. However, there are so many of them which makes it super difficult to pick the right ones. Therefore, I’ve decided to put up a list of my favourite...
by Dmytro Spilka | May 10, 2024 | Link-building
It’s a known fact that backlink monitoring is an important facet of an effective link-building campaign. Securing off-page links, otherwise known as backlinks, is one of the most common white-hat SEO strategies used by SEO agencies and is the key to improving your...
by Dmytro Spilka | Oct 31, 2020 | Algorithms, Google, Search Engine Optimisation (SEO)
Google Penalties are a recurring hot topic in the search engine optimisation world. Dating back to the early 2010s, offending sites have been penalised with major SERP hits at the hands of rollouts of Google’s Penguin, Panda, and other algorithms. Those familiar with...
by Dmytro Spilka | Apr 17, 2024 | Link-building
Note: HARO has permanently rebranded into Connectively Link building is becoming increasingly important for SEO success in 2024. After 79% of marketing experts ranked link building as their number one SEO strategy, more businesses than ever before are looking for new...
by Dmytro Spilka | Jan 1, 2018 | Search Engine Optimisation (SEO)
Local SEO is a niche aspect of SEO that many businesses tend to overlook. Yes, ranking high on the organic page results in a niche is great. However, brick-and-mortar stores with no focus on local SEO are likely losing a lot of business. Because the local customer...