by Robert Morris | May 20, 2017 | PPC, Search Engine Optimisation (SEO)
PPC or SEO? Which one would work better for your company? Should you pay users to come to your site, or rather rely on organic searches made by your target audience? While the question seems to imply an either/or situation, the reality is that there are pros and cons...
by Anna Trogstad | May 23, 2017 | Content Marketing, Search Engine Optimisation (SEO)
When done correctly, syndication can be an extremely effective method of developing your brand and your online visibility. So, why should you go down the route of SEO content syndication and how do you do it effectively? First of all, it’s necessary to understand the...
by Julian Sakanee | Sep 10, 2017 | Search Engine Optimisation (SEO), Traffic
Here’s the deal: Quora is a traffic goldmine. The site gets about 200 million unique visitors every month. To be able to get 0.1% of that would be amazing. Heck, even 0.01% would be life-changing for most. The question is… How do you tap into Quora’s massive user...
by Bill Acholla | Sep 11, 2017 | Search Engine Optimisation (SEO)
The goal of SEO is to increase the use and attention that the website gets. It aims to bring the right people to the website via search engine results. The more people meet their expectation and get what they need based on their search engine queries, the more people...
by Peter Jobes | Oct 5, 2017 | Algorithms
Who would’ve thought it? Google, the world’s best-loved and famously forward-thinking search engine, have orchestrated their algorithms to behave just like the controversial and divisive leader of the free world. Why are Google’s algorithms similar...
by Dmytro Spilka | Nov 14, 2017 | Search Engine Optimisation (SEO)
On-page keyword use is a key concept in search engine optimization. Using keywords effectively goes all the way back to day one of SEO, even if the definition of “using keywords effectively” has changed from density to keyword consistency. But what about PPC? Will...
