Yes. You’ve added a pretty array of product images to your website and have utilised a big, bright ‘buy now’ button alongside it. But what does it actually do? And why does it justify its price?
Product descriptions are an integral part of e-commerce that’s all-too-often overlooked by decision makers. You may have created the product yourself, but why should people be motivated to buy it? By adding a passage of helpful information accompanied by some motivational cues, you could greatly increase your website’s conversion rate from a better-informed customer base.
More informative product descriptions and general e-commerce content are a great way of getting the most out of your SEO opportunities, with a greater potential for keywording and Google recognition for otherwise limited-text pages.
It’s imperative that product description pages are honest, informative, and exciting. If a customer navigates onto your individual product pages, it’s a strong indication that they’re ready to make a purchase, so any accompanying text must support this without alienating them or promising them the world.
An ideal tone for product descriptions is more formal in language, free of any empty industry jargon and cliche that could ultimately undermine the customer’s experience and cause them to abandon the purchasing process.
When it comes to producing content for your e-commerce store, let Solvid undertake the hard work so you don’t have to. Our team of dedicated in-house staff have strong backgrounds in the fields of journalism, PR, creative and technical writing, and have the ability to infuse all their industry expertise in order to produce accurate, informative and engaging copy for the pages of your digital stores.