Sometimes it’s easy to forget that your website is the single most pivotal facet of your brand. Marketing campaigns come and go, as do introductory offers – it’s your pages that remain a constant throughout the months and years of your business’ lifespan. So it’s important to get right.
Website copywriting and landing page content ensures that visitors are well aware of where they are and what you do as a company. But the job of a successful homepage call-to-action goes well beyond the task of welcoming browsers. The age of interconnectivity has turned the internet into a fiercely competitive place, populated by target audiences with shrinking attention spans. If you have just eight seconds to promote your products or services before a visitor loses interest, it’s imperative that you make sure you have an enticing landing page.
Getting your website content right is something of an art form in itself. It’s important to maintain a more marketing-oriented tone without leaving the reader feeling devalued. This style of content needs to be truthful, informative, urgent and reassuring. While it’s beneficial to include detail within your landing page text, it’s worth remembering that if you don’t capture the attention of your audience, the chances are that they won’t be motivated to read large passages of content.
The key advantage of website copywriting and landing page content is the boost it gives to your customer experience model. Visitors will feel better informed and better engaged with as they arrive on your homepage – in turn motivating them to spend longer browsing your pages. The added passages of relevant content can also work wonders in utilising SEO for your business through effective keywording.
At Solvid, we understand the importance of showcasing Search Engine Optimised pages within your landing pages. In this interconnected world, exposure is everything. Trust our team of experienced writers hailing from rich backgrounds within the industries of journalism, PR, creative and technical copywriting to ensure that your content reaches audiences that matter most.