Definition of Footer
The footer is the space at the very bottom of a blog. This often contains links to important pages, terms and conditions, copyright notices and any other kind of disclosures the blog or service feels should be included.
Sometimes a footer can be neglected in favour of its counterpart, the header – but its usefulness can’t be understated. The mistaken logic is that because the footer is positioned lower on the page, readers won’t be as likely to go to the effort of scrolling all the way down to see it. However, it’s important to note that if somebody has made their way past your article and is viewing the footer, then it likely means that they’re a satisfied customer who would enjoy seeing and learning more of your site.
There are no written rules on what sorts of content footers should contain, and established bloggers tend to know their audience well enough to tailor fit their content to their readers. As it comes after the body of text for an article, a footer often features relevant links to similar articles across a host’s page. This carries a better success rate than, say, if your links came at the top of your page because we can assume that the reader has just finished the piece, and could be eager for more of the same.
It can also be considered essential practice to include legislative information, such as copyright notices and disclosures, at the foot of the page – this ensures that you have your intellectual property protected without running the risk of undermining the user experience with clutter.
In some WordPress themes, the footer can feature widgets that allow you to fill the space with all kinds of information. While the advent of HTML5 means that there are more options surrounding footers than ever before, with the ability to create multiple footer boxes as well as the ability to vary them between pages
Tip: Get into the mind of your target audience. They’ve just read your article – now what would they like to see? Links to more content? Your product advertised? Appropriate credits to the work on display? Every blog is different, and so are its readers – you’ll have a great prompt for keeping users active on your site with well laid out footers.
Content Marketing Manager