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11 Essential Digital PR Tips For Growing Businesses

11 Essential Digital PR Tips For Growing Businesses

by Dmytro Spilka | Aug 28, 2023 | Content Marketing

Guest post by Cognism You might have heard of digital PR. But what is it? How does it differ from traditional PR? Is it related to content marketing? Here’s our explainer 👇 What is digital PR? Like conventional PR, digital PR refers to a set of strategies and...
The Anatomy Of Content Marketing [INFOGRAPHIC]

The Anatomy Of Content Marketing [INFOGRAPHIC]

by Dmytro Spilka | Mar 5, 2023 | Content Marketing, Marketing

We’re living in an age where content rules the marketing roost. Gone are the days of hurling out masses of cold emails in a bid for exposure, and no longer do we feel the need to hastily list our website links on far-flung directories across the web. In 2023, internet...
How to Run a Successful Brand Awareness Campaign

How to Run a Successful Brand Awareness Campaign

by Dmytro Spilka | Oct 27, 2023 | Content Marketing

Guest post by Cognism Brand awareness is a fundamental marketing pillar. It describes how well consumers recognise and remember a particular brand or company. Companies want their name, logo, brand identity and products and services to be familiar to their target...
15 Things To Consider When Hiring a Content Writer

15 Things To Consider When Hiring a Content Writer

by Dmytro Spilka | Mar 25, 2023 | Content Marketing, Marketing

Today, there are few more effective ways of successfully marketing a product or service to large audiences than through engaging content. Businesses that don’t feature blogs or other platforms in which to post content put themselves at a serious disadvantage when it...
How To Detect AI Writing (+4 AI Content Detectors To Try)

How To Detect AI Writing (+4 AI Content Detectors To Try)

by Dmytro Spilka | Feb 22, 2024 | Content Marketing

Can you detect AI writing? With artificial intelligence now commonly used to enhance emails, marketing pitches, site content and even consumer conversations, the lines between authentic and generated content are becoming blurred. ChatGPT now has over 100 million...
How To Write a Press Release (With Examples)

How To Write a Press Release (With Examples)

by Dmytro Spilka | Jun 10, 2023 | Content Marketing

Thanks to the digital age in which we now exist, it has become incredibly easy to publish and distribute a press release. Companies can easily send out as many press releases as they want at the press of a button. It is often believed that the more press releases sent...
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