by Dmytro Spilka | Mar 7, 2023 | Content Marketing, Marketing
In a predominantly digital world, the need for a consistent flow of high quality engaging content from a variety of mediums such as blog posts, landing pages, ebooks and interactive digitals need to remain high in order to attract new customers, readers, retain...
by Dmytro Spilka | Mar 15, 2023 | Content Marketing, Marketing
Content writing in itself is a means to an end. That end – being the distribution of writing online content, with the aim to educate, entertain and ultimately persuade the consumer of the content to take some form of action. Seems simple enough, right?...
by Yasmine Dehimi | Apr 28, 2023 | Content Marketing
Copywriting is the rearrangement of words to drive the reader in a particular direction of action, often to buy. The process is rightly referred to as the text form of salesmanship, but there is a lot more to it than that. Copy composed by a copywriter has to make its...
by Peter Jobes | May 20, 2023 | Content Marketing, Marketing
There are few more crowded markets than that of the freelance writer. In fact, according to FreelanceWriting, pickings are so slim among the workforce that most freelance writers earn less than $10,000 per year while working less than 20 hours per week – making...
by Yasmine Dehimi | Jun 16, 2023 | Content Marketing
Introduction to copywriting The creation and distribution of content for the purpose of increasing brand awareness and ultimately to drive people to make a specific action, requires a particularly polished skill set. At first glance, it appears rather straightforward....
by Dmytro Spilka | Dec 4, 2020 | Content Marketing
Being hired as a ghostwriter, flattering? Affirmative. Rewarding? Maybe not. Ghostwriters are writers for hire who are paid to produce the copy but take no credit. The paying author assumes all credit for it. The ghostwriter takes the money as a “work for hire’ job...
