by Yasmine Dehimi | Jul 1, 2023 | Tools
Most people have some degree of knowledge and experience that can be shared with others. The rest of us certainly have a lot to learn. Whether it’s gardening tips or how to start and grow a successful business, it can be taught and learned online via learning...
by Yasmine Dehimi | Jun 16, 2023 | Content Marketing
Introduction to copywriting The creation and distribution of content for the purpose of increasing brand awareness and ultimately to drive people to make a specific action, requires a particularly polished skill set. At first glance, it appears rather straightforward....
by Yasmine Dehimi | Jun 12, 2023 | Blog
You’re probably reading this post because you want to create a successful blog, which insinuates that you already know why you should start a blog. But for those who aren’t yet sold on the idea yet, let’s take a moment to appreciate why individuals, corporations, SMEs...
by Yasmine Dehimi | May 28, 2023 | Content
Search Engine Optimisation writing is all about crafting high-performing content for the web. It is an important tool in any copywriters arsenal. Its focus is on grabbing the attention of search engines and manipulating them by using specific and targeted keywords to...
by Yasmine Dehimi | Apr 28, 2023 | Content Marketing
Copywriting is the rearrangement of words to drive the reader in a particular direction of action, often to buy. The process is rightly referred to as the text form of salesmanship, but there is a lot more to it than that. Copy composed by a copywriter has to make its...
