by Yasmine Dehimi | Jun 16, 2023 | Content Marketing
Introduction to copywriting The creation and distribution of content for the purpose of increasing brand awareness and ultimately to drive people to make a specific action, requires a particularly polished skill set. At first glance, it appears rather straightforward....
by Dmytro Spilka | Dec 4, 2020 | Content Marketing
Being hired as a ghostwriter, flattering? Affirmative. Rewarding? Maybe not. Ghostwriters are writers for hire who are paid to produce the copy but take no credit. The paying author assumes all credit for it. The ghostwriter takes the money as a “work for hire’ job...
by Dmytro Spilka | Dec 4, 2020 | Content Marketing
Stringing together some order of words in pursuit of telling or retelling a story or information in new and creative ways, requires adherence to some ground rules. Just as important as your final copy, is the process by which that copy comes to be. There are a number...
by Peter Jobes | May 26, 2020 | Content Marketing
You’ll be hard pushed to find just about any business or individual that hasn’t engaged in some form of Digital PR before. From companies attempting to gain backlinks from the largest websites in the world to people going viral on Twitter – Digital PR exists all...
by Dmytro Spilka | Nov 15, 2016 | Content Marketing, Marketing, Search Engine Optimisation (SEO)
Nowadays, the Internet is something of a honey pot for a slew of information, offers and online forums, but how does an online entity gain traction when first starting out? Many assume that the posting of some generic content will be enough to build a rapport with...
by Dmytro Spilka | Mar 20, 2017 | Content Marketing
Having an effective content marketing strategy will substantially increase the success of your online business. Unfortunately, many business owners make mistakes when they attempt to integrate content marketing into their overall marketing strategy. These mistakes can...
