by Dmytro Spilka | May 18, 2019 | Content Marketing
Most industries have come to realise the importance of investing in quality content for the purpose of their marketing strategy. Probably because content marketing generates 3x as many leads as outbound marketing, and costs 62% less. Small businesses with active blogs...
by Dmytro Spilka | May 20, 2019 | Content Marketing, Marketing
Traditionally, interacting with content has mainly been in the form of printed material like books, newspapers and magazines. However, today our interaction with content is very different. We can now consume content online in the form of articles, blog posts, e-books...
by Dmytro Spilka | Nov 2, 2019 | Content Marketing
In all cases, copy is a direct conversation with the consumer. This may be to inform, educate, entertain or simply ask. Writing copy that converts is no different but requires a particular style and some fundamental components to get people acting. Whether you want...
by Dmytro Spilka | Nov 7, 2019 | Email Marketing
Email outreach is a marketing strategy that allows you to forge a relationship with the people you hope to contact. There are a number of reasons to reach out to a prospect – to generate leads, convert people into paying customers, share content on new products...
by Dmytro Spilka | Dec 20, 2016 | Blog, Marketing
Dmytro Spilka “Successful blogging is not about one-time hits. It’s about building a loyal following over time.” – David Aston Without mincing words, 2019 will be the most rewarding as well as most challenging year, yet known to the blogging enterprise. The...
by Dmytro Spilka | Sep 29, 2016 | Content Marketing
Dmytro Spilka The wide use of internet’s digital channels in the business world today has forced most businesses to create websites. The use of websites has many advantages for the vast majority of companies. However, owning a website today is no longer enough...