What is: Google AdWords?


Peter Jobes

Definition of Google AdWords

Adwords, or more appropriately, Google Adwords, is Google’s paid advertising platform that allows businesses, websites and bloggers advertise their products and services for a fee. Advertisers bid on specific keywords and interests to make sure their ads appear in search results.

To give you a visual example of Google Ads in action, here is an example of an ad in Google Search Results:

Google AdWords Ads Example

There are two primary bidding options:

  1. CPC (Cost-Per-Click) – Advertisers pay once (and only) when someone clicks on their ad
  2. CPM (Cost-Per-Thousand-Impressions) – Advertisers pay a rate for 1,000 impressions

Cost may vary from as low as $0.01 per click to as high as $100 per click (the average being $1 – $2 per click). The price you pay is based on many factors, including Quality Score, ad relevance, landing page experience, market competitiveness, targeting and so forth.

How Does Adwords Work?

When you set up an ad campaign, you’re asked to provide a title, description, daily budget and targeted keywords that will trigger your ad once someone types in that specific keyword and/or phrase. The process itself is very straightforward.

Tip: Use Google’s Keyword Planner to analyse keywords’ volume, estimated CPC (Cost-Per-Click) and competitiveness.

Further Reading:

1. Guide To Google AdWords

2. PPC vs SEO

3. Best Keyword Research Tools

4. Benefits of Retargeting: Why Should You Use Remarketing

5. How To Install Google Adwords Remarketing Tag

Full Disclosure: This post contains affiliate links, which means that if you purchase or sign-up with one of the services, we may receive a commission.

Peter Jobes

Content Marketing Manager

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