What is: Above-the-fold (ATF)?

What is: Above-the-fold (ATF)?

  Peter Jobes Back Definition of Above-The-Fold Above-the-fold is a newspaper and magazine industry term. It simply means the top side of a paper or magazine’s front page, so that whatever is printed above-the-fold is visible when the material is folded in half. Of...
What is: Google AdWords?

What is: Google AdWords?

  Peter Jobes Back Definition of Google AdWords Adwords, or more appropriately, Google Adwords, is Google’s paid advertising platform that allows businesses, websites and bloggers advertise their products and services for a fee. Advertisers bid on specific keywords...
What is: Anchor Text?

What is: Anchor Text?

  Peter Jobes Back Definition of Anchor Text Anchor text is quite simply hyperlinked text (also known as “link text”). When clicked, anchor text will take you to wherever the link goes, be it a page on your website, external website, document or a media...
What is: Author (Writer)

What is: Author (Writer)

  Peter Jobes Back Definition of Author Author is the term given to the individual who created a specific piece of content or blog post. It’s a word synonymous with writers, and generally refers to the producer of any form of written information – from...
What is: Autoresponder?

What is: Autoresponder?

  Peter Jobes Back Definition of Autoresponder An autoresponder is a tool used by most blogs with a mailing list, to send out a mass emails to those subscribed to the list based on their email preferences. Generally, these emails are comprised of offers or updates on...
What is: Avatar (Profile Image)?

What is: Avatar (Profile Image)?

  Peter Jobes Back Definition of Avatar (Profile Image) An avatar is much like it is anywhere else online, an image or a graphic associated with your username. These are generally seen during the post attribution sections, where credit is given to the writer, or in...

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