What is AI SEO (GEO)?

AI SEO – sometimes referred to as Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO) and LLM SEO – is the practice of optimising content so that it can be discovered and used by artificial intelligence search engines and generative models like Google AI Overviews and ChatGPT. Although it shares similarities with traditional SEO, such as keywording and schema markup, an AI-oriented approach focuses pages on influencing AI-generated answers. When queries are run through AI searches, responses curate trusted sources around the internet into a single body of text with references, so AI SEO revolves around demonstrating expertise and promoting brand awareness as a priority.

What's the difference between GEO, AEO, AI SEO and LLM SEO?

While some marketers use GEO, AEO, AI SEO and LLM SEO interchangeably, there are crucial differences. AEO (Answer Engine Optimisation) focuses on optimising content to directly answer questions for featured snippets and voice search. AI SEO is an umbrella term covering AI search optimisation in its entirety across many platforms. GEO (Generative Engine Optimisation) specifically targets generative AI systems that create responses by curating multiple online resources. LLM SEO is an even more fine-tuned term focusing on how large language models contextualise entities, relationships, credibility and context. Many of these terms overlap, but each has its own distinctions.

How is AI SEO different from traditional SEO?

Although AI SEO and traditional SEO share the objective of boosting brand visibility, there are significant distinctions. Traditional SEO is centred around ranking pages in search engines like Google through keywording, backlinks, and technical and on-page optimisation. AI SEO emphasises how artificial intelligence models interpret, select and curate content when generating answers. It places less emphasis on clicks and SERPs and more on being referenced in answers, so marketers must prioritise clarity, structure, expertise and trust signals over keywords and backlinks.

What kind of AI SEO budgets do you work with?

Our AI visibility packages start at £2,995 ($3,795) + VAT per month. We understand the importance of a tailored approach to AI SEO, so our packages are designed to be flexible. If you don't see a monthly package that fits your needs, please get in touch for a custom plan.

Which AI engines and models do you target?

Solvid works to optimise for leading generative and answer-based platforms. The AI engines our team targets include (but are not limited to) Google AI Overviews, ChatGPT, Perplexity AI, Microsoft Copilot and Google Gemini. We also optimise for voice assistants powered by large language models for zero-click success. The AI boom is fully underway, so we never put all our eggs in one basket when optimising for AI SEO.

Will AI SEO replace traditional SEO?

No. It's best to consider SEO and AI SEO as entirely separate entities, though emerging AI SEO trends will shape the future of traditional SEO. Traditional SEO is responsible for crawling, indexing, website performance and organic traffic, which remain relevant even as AI engines become more prevalent. AI SEO focuses on a different aspect of discovery based on how pages are interpreted for AI query responses. Rather than replacing traditional SEO, AI SEO complements it by ensuring your content is easy to find and capable of being repurposed by AI systems.

Why do I need AI SEO?

It's taken only a few years for AI to evolve from a novelty into a necessity for modern marketing. Millions of users now habitually ask AI tools for product recommendations, task guidance and service comparisons instead of using traditional search engine results pages. If your brand isn't represented in AI responses, it's at a disadvantage when building exposure and reputation online. As click-through rates fall in the zero-click landscape, AI SEO protects your visibility, helping brand discovery move into chat interfaces and positioning your resources as industry thought leadership.

How does Solvid help with AI SEO?

Solvid is a marketing agency tailored to the arrival of AI SEO, which complements our quality-driven approach to optimisation. We've long been specialists in thought leadership, even before AI SEO ramped up the rewards of authoritative zero-click results. We create authority-driven, AI-readable content and emphasise brand positioning to boost exposure. Rather than chasing algorithms, our team builds long-term visibility by aligning your brand with how AI models identify trust and expertise. Our focuses include expert-level content tailored for AI citations, strengthening brand mentions across publications, establishing semantic clarity for AI crawlers, and maintaining consistency that unites AI and traditional SEO with digital PR.

Does AI SEO (GEO) impact traditional SEO?

The strength of the AI boom means AI SEO is constantly evolving traditional SEO, in a complementary rather than competitive way. While traditional SEO focuses on ranking in Google's SERPs, AI SEO helps AI understand your content through clear structure, topical authority and expert signals. Traditional backlinks and AI citations carry a similar effect: when your brand is consistently cited across high-quality sources, it generates strong trust signals to AI models and search engines alike. Content optimised for clarity and answers also typically performs better in featured snippets and long-tail queries.

How long does it take to see the results?

Our AI SEO packages are designed to match the scale of your ambitions, and we work with you to determine a timeframe for measurable results. AI SEO is a medium to long-term strategy, so it can take at least two months to deliver more consistent visibility throughout AI answers, depending on the level of competition in your sector and your existing authority. Because AI models work using repeated signals, results compound over longer timeframes, meaning a sustained campaign can help your brand become a leading resource for AI search results.

How do I get started with AI SEO?

Looking at your SEO efforts through an AI lens can make a real difference. AI crawlers prioritise expertise, so regularly check your content to ensure sufficient authority is on display. Ask yourself how AI would summarise or cite your content – is there a specific passage that could work well as an overview? Ensure your content is structured so it's easy for AI engines to follow. At Solvid, we strive to ensure your brand becomes the thought leader it deserves to be and a leading resource for AI SEO engines.

Should I combine AI SEO (GEO) and traditional SEO?

Yes. Combining AI SEO and traditional SEO is an excellent way to create a dynamic optimisation strategy that stands the test of time. Traditional SEO ensures discoverability and traffic, while AI SEO deals with your influence and visibility inside AI-generated answers. Together they provide a holistic view of how users search and how AI responds to queries. By integrating both, you can become a dominant player in brand discovery across search engines, AI platforms and future interfaces, while those yet to unite their efforts risk falling behind.

Fintech SEO Agency.

Fintech SEO sits at the intersection of YMYL trust signals, regulations and a buyer who reads a lot before they sign up. We help investment, payments, trading, banking, lending, crypto, B2B and B2C fintech brands earn organic and AI visibility with outstanding SEO services.

189 customers signed up in the last 30 days

We’ve helped great fintechs – all over the world.

Some of the world’s biggest fintech players have entrusted us with their SEO and AI visibility.

SEO services for ambitious fintechs.

Fintech is one of the toughest SEO sectors going. You sit inside Google’s YMYL category, your sales cycle is long, your buyers are sceptical, and the FCA cares about how you describe your product. On top of that, you’re competing for keywords against incumbents with twenty-year-old domains, big-budget price comparison sites and well-funded competitors who already publish twice a week. Generic SaaS SEO playbooks fall apart fast in this environment.

What works is the opposite of the shortcut playbook. Deep, expert-led content. Named authors with credentials Google can verify. Citations to primary sources — FCA handbooks, ONS data, Bank of England releases, peer-reviewed papers. Earned coverage in trade and money press.

Patient link building that compounds rather than spikes. The brands that ship that work consistently for 12-18 months end up owning their category. The brands that try shortcuts get out-ranked, penalised or sandboxed.

We work across the full fintech stack — payments processors, neobanks and challenger banks, consumer lending, BNPL, business lending, wealth and investment platforms, crypto exchanges and infrastructure, embedded finance and B2B fintech APIs. Each subsegment has its own buyer, its own keyword set and its own regulatory constraints. We brief our writers, outreach team and technical SEOs accordingly rather than treating fintech as one homogeneous bucket.

Why fintech brands choose Solvid ?

We’ve worked with everything from Series A challenger brands to publicly listed financial groups. The thread that runs through all of it is that we don’t take shortcuts. No PBNs. No bought links. No AI-spammed content. No reputable SEO agency can guarantee specific results in YMYL, and any agency that says they can is signalling that they’re about to cost you more in clean-up than they earn you in traffic.

Our team works from our London HQ in Canary Wharf — close to most UK fintech HQs — and a Beverly Hills office in California for clients launching into or out of the US market. We give you a dedicated SEO manager, a fully-managed service and a 10-point quality control process on every link and every piece of content.

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Tailored fintech SEO strategy

Every fintech subsegment has its own buyer, keyword set and regulatory frame. We build a strategy that fits your subvertical — whether that’s payments, lending, neobank, crypto exchange or B2B fintech infrastructure.

Regulated-sector experience

11+ years building SEO in YMYL categories. We understand FCA financial promotions, ESMA, MiCA, SEC and the day-to-day reality of running compliance-aware content programmes.

AI-ready

Generative Engine Optimisation (GEO) is built into every fintech retainer. We optimise so your brand gets cited, mentioned and recommended by ChatGPT, Gemini, Claude, Copilot and Grok.

Transparent reporting

Monthly SEO reports, monthly content reports, real-time project-management access and AI visibility tracking. White-label reports available for fintech agencies reselling our work.

Our fintech SEO services.

On-Page SEO

Title tags, meta descriptions, headings, schema, internal linking and content optimisation on every commercial page. We work to FCA-aware copy standards so on-page work never gets blocked by compliance.

Link Building

Fintech-specific link building through digital PR, broken link building, niche edits and listicle inclusions. Every prospect goes through our 10-point quality control process — no PBNs, no bought links.

GEO (AI SEO)

Generative Engine Optimisation that gets your fintech cited, mentioned and recommended by ChatGPT, Gemini, Claude, Copilot and Grok. Entity-led signals that move the needle in LLM discovery.

Thought Leadership

Expert commentary placed in trade and money press — via Qwoted, Featured and our editor relationships. Builds the E-E-A-T signals that YMYL ranking actually depends on.

Technical SEO

Crawl and indexation, Core Web Vitals, JavaScript SEO, structured data, hreflang for multi-market fintechs, log file analysis, penalty audits and disavow where needed. The foundations have to hold.

Local SEO

For fintechs with regional offices, branch networks or compliance footprints in specific markets. Google Business Profile, local citations and location-aware landing pages where they matter.

Content Creation

Expert-led fintech content from experienced human writers. Named authors, primary-source citations, compliance review. From cornerstone guides to comparison pages, glossaries and product education.

Content Marketing

Content strategy aligned to your buyer journey — awareness, consideration, decision, retention. We map content to commercial outcomes, not vanity traffic.

Keyword Research

Commercial-intent keyword mapping across your subvertical, competitor gap analysis, topical clustering, AI search keywords and search-intent classification. Refreshed quarterly.

Off-Page SEO

Brand mentions, citations, unlinked brand mention reclamation and authority signals across the fintech and money web. Compounds with link building to lift overall topical authority.

Digital PR

Data-led campaigns built on proprietary fintech datasets — transaction trends, lending volumes, market commentary, sentiment data. The single highest-leverage tactic for fintech link building.

SEO Audits

Forensic technical, content and backlink audits with prioritised, fix-first action plans. Useful as a standalone deliverable or as the starting point of a fully-managed retainer.

Designed for AI and LLMs.

Since AI is reshaping the way people discover information and interact with brands, getting your website recommended by various AI models is key. Fintech buyers increasingly start their research in ChatGPT and Gemini before ever touching Google — if your brand isn’t recognised as an entity in those models, you’re invisible at the moment of consideration.

Our AI optimisation service enables your fintech to build presence and visibility among LLMs and LLM-powered apps. Drive website traffic and generate AI visibility by getting your business trusted by popular LLMs like OpenAI’s GPT, Gemini, Claude and Grok, enabling your business to be featured and recommended by leading AI apps like ChatGPT, Gemini and Copilot.

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Common fintech SEO challenges.

YMYL trust signals are slow to build

Money sites get held to higher E-E-A-T standards. Authority is earned across named authors, citations and earned press — not declared.

Heavily regulated

FCA financial promotions, ESMA, MiCA, SEC and state money transmitter rules shape what you can say and how. Content has to clear compliance.

Fintech industry is hyper-competitive

You’re competing against twenty-year-old domains, multi-billion dollar corporations, comparison sites and well-funded challengers all chasing the same buyer.

Topic complexity

Payments, lending, trading and crypto involve dense subject matter. Generic content writers produce thin, surface-level work that doesn’t rank.

Quality backlinks are difficult to gain

Money publications vet sources hard. Earning placements in trade and consumer money press takes data, expertise and relationships.

High keyword-difficulty

The keywords that drive signups in fintech also drive the most spend in paid search. Organic competition is at the high end of the SERP.

Types of fintechs we can help.

We work with fintechs in a number of sub-industries, including:

Neobanks

Challenger and digital-first banks competing against legacy incumbents for current accounts, savings and SME banking. SEO across product, comparison and brand intent.

Retail trading apps

CFD, forex and equity trading brands. Heavy emphasis on risk disclosure, regulatory copy and earning trust against well-established competitors.

Brokers and investment platforms

Brokers, ISA providers, robo-advisors and self-directed investment apps. Freedom24 is a long-running Solvid client in this category — see case study above.

Payment processors and gateways

Card acquirers, payment gateways and merchant services. We’ve worked with Connectum and Payouts.com on SEO that converts merchant intent into qualified leads.

BNPL solutions

Buy-now-pay-later platforms navigating tightening UK and EU regulation. We build content that ranks while staying inside FCA financial promotions rules.

Crypto exchanges

Centralised and decentralised exchanges. We’ve worked with Bitget, KuCoin and others on SEO programmes that combine token education with regulatory awareness.

Wealth management

Private wealth, advisory platforms and high-net-worth-focused services. E-E-A-T heavy — authorship, credentials and authoritative content matter more here than almost anywhere.

Prime services

Institutional-grade clearing, custody and execution providers. Niche B2B SEO targeting hedge funds, family offices and proprietary trading desks.

Crypto services

Custodial wallets, on-ramps, staking and DeFi-adjacent businesses. SEO that respects MiCA, FCA crypto-asset rules and regional advertising restrictions.

Prop firms

Proprietary trading firms and funded-trader businesses. A fast-growing, search-driven category where credibility signals and clear product education win.

Lending fintechs

Consumer lending, SME lending, point-of-sale finance and embedded credit. Regulated lenders welcome — we vet for FCA authorisation before engaging.

Credit scoring

Credit data, scoring APIs and consumer credit-monitoring platforms. SEO across consumer-education content and B2B integration pages.

Insurtech

Direct-to-consumer and B2B insurance platforms. YMYL content with policy comparison, claims content and authoritative product education.

Regtech

Compliance, KYC, AML and regulatory reporting platforms. B2B SEO with long sales cycles, security-led content and integration-aware landing pages.

B2B fintechs

Payments infrastructure, BaaS providers, treasury platforms and fintech APIs. Long enterprise sales cycles — SEO calibrated to demos and pipeline, not direct signups.

Personal finance

Budgeting apps, money-management tools and personal-finance media. Content-heavy SEO where consistent publishing and topical authority are everything.

Our approach.

Strategy and compliance mapping

We start by understanding your subvertical, your buyer, your competitive landscape and your regulatory perimeter. The keywords a BNPL brand needs are different from the keywords a B2B payments API needs — and both differ from a regulated trading platform. We build a strategy that respects all three.

Technical and on-page SEO

Full technical audit, crawl and indexation fixes, structured data, Core Web Vitals, site architecture, internal linking, schema for FinancialProduct where applicable. On-page work for every commercial page so it actually has a chance of ranking against established competitors.

Link building, AI signals and off-page

Digital PR built around proprietary fintech data. Expert commentary placements in money and trade press. Niche edits and broken link building on relevant publications. Branded mentions and entity signals that strengthen AI and LLM visibility. All ethical, white-hat SEO through our 10-point quality control process.

Tracking and reporting

Monthly SEO reports, monthly content reports, AI visibility tracking across ChatGPT, Gemini and Claude, real-time project-management access, and white-label reports for agencies. We measure forensically, share what’s working and refine the plan as the campaign matures.

Solvid vs other fintech agencies.

Check out why our fintech SEO is on a different level.

	Solvid	Other agencies
Years in business You can never beat experience	Solvid 11+ Solvid was established in 2015	Other agencies 4 The average age of an agency
Core focus Focusing on too many services dilutes your specialism	Solvid SEO Our sole focus is SEO and AI SEO	Other agencies Varied No singular service focus
Track record Proven record in fintech	Solvid Extensive We’ve helped numerous fintechs	Other agencies Limited Very limited track record
Regulated-sector experience Understanding compliance is essential	Solvid Comprehensive Extensive regulatory knowledge	Other agencies Narrow Little to no regulatory knowledge
Happy fintech clients 100% satisfaction rate among fintech clients	Solvid 25+ Happy fintech customers	Other agencies Minimal Only a handful of happy customers
Longest fintech customer You’re only as good as your customer retention	Solvid 6+ years Our longest-standing fintech client	Other agencies 8 months Retention of only 8 months
Locations Global reach shows ambition and expertise	Solvid International Based in the UK and USA	Other agencies Local-only Often focusing on a single city

A great team behind it all.

Our fintech case studies.

447%

1,000+ backlinks gained

520+ brand mentions

2,150% increase in organic traffic

3,200 >> 72,000

447% increase in AI visibility

1,150% increase in organic keywords

1,000 >> 12,500

Duration: 48 months

902%

660+ backlinks gained

80+ brand mentions

22% increase in organic traffic

73,000 >> 89,000

902% increase in AI visibility

24% increase in organic keywords

42,000 >> 52,000

Duration: 8 months

92%

162+ backlinks gained

30+ brand mentions

23% increase in organic traffic

22,000 >> 27,000

92% increase in AI visibility

37% increase in organic keywords

8,000 >> 11,000

Duration: 8 months + counting

126%

42+ backlinks gained

11 brand mentions

54% increase in organic traffic

335,000 >> 515,000

126% increase in AI visibility

88% increase in organic keywords

7,750 >> 14,600

Duration: 6 months

Links and mentions from leading financial outlets.

We have published 1,000s of links and mentions for our fintech clients.

Finance links and mentions that are trusted by search engines and LLMs.

We have secured some of the most trusted links and mentions on the web.

Pricing.

£ GBP

$ USD

Starter

Starter SEO package is ideal for small businesses that are new to SEO services and would like to improve their organic presence.

22-28 hours per month

6 months minimum commitment

One-off fee - £500

£2,500/month

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

5+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Order now

Growth

Ideal for small and medium-sized businesses that are looking for steady, efficient and effective organic growth.

44-56 hours per month

6 months minimum commitment

One-off fee - £1,000

£5,000/month

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

8+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Order now

Conqueror

Go-for option for businesses with evil outranking plans for their competition. Ideal for competitive industries, medium-sized businesses and eCommerce stores.

66-84 hours per month

6 months minimum commitment

One-off fee - £1,500

£7,500/month

POPULAR

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

12+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Order now

Ultimate

The ultimate SEO package service for ambitious businesses looking for quick, scalable, effective and firm organic growth. Suitable for businesses and eCommerce stores of all sizes.

110-126 hours per month

6 months minimum commitment

One-off fee - £2,500

£12,500/month

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

16+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Order now

Enterprise

Enterprise SEO service package is ideal for large, international companies looking for further expansion. Also suitable for large eCommerce stores and hyper-competitive industries.

184-212 hours per month

6 months minimum commitment

One-off fee - £4,000

£20,000/month

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

22+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Order now

Custom

Not sure which SEO package you need? Get in touch for a tailored SEO service. Whether you're a small start-up in a unique niche or an S&P 500 company, we'll have an SEO solution for you.

Custom

6 months minimum commitment

Custom

£ - Custom

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

Custom DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Contact us

Starter

Starter SEO package is ideal for small businesses that are new to SEO services and would like to improve their organic presence.

22-28 hours per month

6 months minimum commitment

One-off fee - $650

$3,250/month

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

5+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Order now

Growth

Ideal for small and medium-sized businesses that are looking for steady, efficient and effective organic growth.

44-56 hours per month

6 months minimum commitment

One-off fee - $1,300

$6,500/month

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

8+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Order now

Conqueror

Go-for option for businesses with evil outranking plans for their competition. Ideal for competitive industries, medium-sized businesses and eCommerce stores.

66-84 hours per month

6 months minimum commitment

One-off fee - $2,000

$9,750/month

POPULAR

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

12+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Order now

Ultimate

The ultimate SEO package service for ambitious businesses looking for quick, scalable, effective and firm organic growth. Suitable for businesses and eCommerce stores of all sizes.

110-126 hours per month

6 months minimum commitment

One-off fee - $3,250

$16,500/month

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

16+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Order now

Enterprise

Enterprise SEO service package is ideal for large, international companies looking for further expansion. Also suitable for large eCommerce stores and hyper-competitive industries.

184-212 hours per month

6 months minimum commitment

One-off fee - $5,200

$26,000/month

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

22+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Order now

Custom

Not sure which SEO package you need? Get in touch for a tailored SEO service. Whether you're a small start-up in a unique niche or an S&P 500 company, we'll have an SEO solution for you.

Custom

6 months minimum commitment

Custom

$ - Custom

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

Custom DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Contact us

Our agency locations.

Based in London, UK and Los Angeles, USA. Helping fintechs and financial companies worldwide.

London, UK

6 St. Davids Square, London

E14 3WA

United Kingdom

Tel: 020 7072 8788

Los Angeles, USA

9100 Wilshire Blvd East Tower, Suite 333

Beverly Hills, CA 90212

United States

Push your boundaries today.

As an international fintech SEO and AI SEO agency, we pride ourselves on helping exciting fintech brands reach new audiences.

FAQ.

Find out all about our fintech SEO services and how we can help you achieve new search and AI milestones.

Is fintech SEO different from regular SEO?

Yes. Fintech sits inside YMYL, which means higher E-E-A-T standards, slower trust signals and stricter regulatory copy rules. You also have longer sales cycles, especially in B2B finance, which changes how we build content and how we measure results.

How do you build E-E-A-T for a young fintech?

Author bios from named team members with verifiable credentials, citations to primary sources, expert commentary placed in trade and money press, and digital PR campaigns built around proprietary data. Trust is earned over months, not declared on an About page.

Are there fintechs you don't work with?

Is AI SEO and LLM visibility included?

Do you work with US fintech brands as well as UK?

Yes. Our Beverly Hills office gives us coverage across US working hours, and we run SEO programmes for US fintechs in lending, payments, BaaS and crypto. The regulatory frame differs from the FCA — state-level money transmitter rules, OCC and CFPB considerations, SEC where applicable — and we brief content accordingly.

Can you work with crypto and lending brands?

Yes — within reason. We work with FCA-authorised lenders and properly-registered crypto firms. We do not work with unregulated promoters or anything that breaches FCA financial promotions rules. Crypto and lending also carry higher sandbox risk, which shapes our tactics.

Do you cover B2B fintech as well as B2C?

Yes. B2B fintech SEO looks different — longer sales cycles, deeper integration and security content, account-aware landing pages, attribution tied to demos and pipeline rather than direct signups. The same ethical, white-hat SEO principles apply.

How much does fintech SEO cost?

Fintech SEO retainers start from £2,500 (or $3,250) per month. Regulated work tends to need deeper content and stronger link profiles, so growing brands often scale beyond the entry tier within the first six months.

How quickly will we see results?

Most fintech brands see meaningful movement around month six, with stronger gains across 12-18 months. YMYL rankings build slowly. No reputable SEO agency can guarantee specific results, and any agency that claims to is one to avoid.

What's your link building approach for fintech specifically?

Digital PR built around proprietary data (transaction trends, lending volumes, market commentary) tends to outperform almost everything else. Expert commentary placements via HARO-style outreach work well for established teams. Niche edits and broken link building on relevant fintech and money-publication sites round it out. All ethical, white-hat SEO through our 10-point quality control process.

UK Address: 6 St. Davids Square, London, E14 3WA, United Kingdom

US Address: 9100 Wilshire Blvd East Tower, Suite 333, Beverly Hills, CA 90212, United States

Solvid is an international SEO and link building agency. Solvid is a registered trademark of Solvi & Heirs LTD, registered in England and Wales. Registered Address: 6 St. Davids Square, London, England, E14 3WA

VAT: GB 326425708

Reg: 09697233

020 7072 8788