Fintech SEO Agency.
Fintech SEO sits right at the heart of YMYL trust signals, scrupulous regulations, internal compliance and a very selective buyer.
We help investment, payments, trading, banking, lending, crypto, B2B and B2C fintech brands earn organic and AI visibility with outstanding SEO services.
194 customers signed up in the last 30 days
We’ve helped great fintechs – all over the world.
Some of the world’s leading fintech players have entrusted us with their SEO and AI visibility.
SEO services for ambitious fintechs.
Patient yet aggressive, strategy-led and consistent SEO is the approach we take with fintech companies. Our proven track record of successful fintech SEO campaigns speaks for itself.
We work across the full fintech stack, including investment platforms, retail brokers, payments processors, neobanks, consumer lending, BNPL, business lending, wealth management platforms, crypto exchanges, embedded finance and fintech APIs.
We combine SEO, digital PR, content, AI visibility and link building to help fintech brands dominate traditional and AI-based search.
Tailored fintech SEO strategy
Every fintech niche has its own buyer, its own search competition and its unique compliance. We build a custom SEO and AI strategy that fits your subvertical – whether you’re a crypto exchange, retail investment platform, neobank or payment processor.
Regulated-sector experience
With 11+ years of working on SEO in YMYL categories, we understand what regulatory bodies expect to see and the day-to-day reality of running compliant campaigns.
AI-ready
Generative Engine Optimisation (GEO) is built into every fintech client that we take on. We optimise so your brand gets cited, mentioned and recommended by ChatGPT, Gemini, Claude, Copilot and Grok.
Transparent reporting
Monthly SEO reports, AI visibility tracking, KPIs and real-time project management access. White-label reports available for fintech agencies reselling our work.
On-Page SEO
Title tags, meta descriptions, headings, LLM optimisation, schema, internal linking and content optimisation on every page of your site. The on-page foundation is essential for search and AI visibility.
Link Building
Fintech-specific link building through digital PR, guest posting, thought leadership, broken link building, niche edits and listicle inclusions. We use 15+ link building strategies where every prospect goes through our 10-point quality control process.
GEO (AI SEO)
Generative Engine Optimisation (GEO) or AI SEO that gets your fintech cited, mentioned and recommended by LLMs, AI search and chatbots like ChatGPT, Gemini, Claude, Copilot and Grok. We build entity signals that move the needle in AI search.
Thought Leadership
Expert commentary placed in relevant finance publications. Using platforms like Qwoted and Connectively, we make you a thought leader in your fintech vertical. Helps build the E-E-A-T signals that YMYL ranking actually depends on.
Technical SEO
Crawl and indexation, Core Web Vitals, structured data, hreflang for international fintechs, robots.txt, security, website performance, penalty audits, redirects and disavow files where needed.
Local SEO
For fintechs with regional offices and country-level branches, local SEO is simply a must. We build Google Business Profiles, local citations, local link building, directory listings, local listicles and location-aware landing pages.
Content Creation
Expert fintech content from talented human writers with over 10 years of copywriting experience. From articles and blog posts to guides and white papers, our team produces comprehensive, compliant content that ranks.
Content Marketing
A content strategy that helps your buyers understand your products and convert. We produce content that educates, entertains and turns readers into buyers.
Keyword Research
Careful, comprehensive keyword mapping across your fintech vertical, competitor gap analysis, topical clustering, AI search keywords, positioning and search-intent classification.
Off-Page SEO
Brand mentions, citations, entity mentions for AI search, unlinked brand mention reclamation and other authority signals across the fintech industry. Paired with careful link building, thought leadership and digital PR.
Digital PR
Data-driven campaigns built on unique fintech data and research, including transaction trends, trading volumes and industry trends. Digital PR is one of the most effective link building and AI visibility strategies.
SEO Audits
Forensic technical, content and backlink audits with detailed action plans. Useful as a standalone service or as the starting point of a fully-managed SEO campaign.
YMYL trust signals are hard and slow to build
Fintechs and finance-related websites get held to higher E-E-A-T standards. Authority is earned across citations, press coverage and thought leadership.
Heavily regulated
Fintech and financial services companies are heavily regulated by governing bodies such as the FCA, SEC, CySEC and ESMA. Following multiple regulations requires experience.
Fintech industry is hyper-competitive
You’re competing against twenty-year-old domains, multi-billion dollar corporations and well-funded startups – all aiming for the same organic and AI spots.
Topic complexity
Payments, investing, lending, trading and crypto all require extensive knowledge and experience. Generic content produced at scale never makes it to the top of Google or AI.
Quality backlinks are difficult to gain
Getting quality fintech links is challenging and time-consuming. With so many low-quality publishers, it takes real expertise to spot useful opportunities.
High keyword-difficulty
Fintech and financial keywords have a high difficulty score and are extremely competitive. Yet, become very profitable when you start ranking for these keywords.
Types of fintechs we can help.
We work with fintechs in a number of sub-industries, including:
Neobanks
Challenger and digital banks that are competing with traditional banks for valuable SEO terms and AI citations
Retail trading apps
Online trading apps like MetaTrader 5 that allow the general public to trade and invest in stocks, forex, ETFs and cryptocurrencies
Brokers and investment platforms
Brokers, ISA providers, robo-advisors and self-directed investment apps like Freedom24
Payment processors and gateways
Card acquirers, payment gateways, POS solutions and merchant services like Epos Now and Payouts.com
BNPL solutions
Buy-now-pay-later platforms navigating a growing, competitive subvertical
Crypto exchanges
Centralised and decentralised crypto exchanges like those that we helped, including Bitget and KuCoin
Wealth management
Private wealth management firms, advisory platforms and high-net-worth-focused solutions
Prime services
Prime brokers offering prime services to broker-dealers, hedge funds and trading firms
Crypto solutions
Crypto-related solutions like custodial wallets, staking and DeFi-adjacent businesses
Prop firms
Proprietary trading firms and funded-trader businesses. A competitive and search-oriented niche.
Lending fintechs
Regulated B2C and B2B lenders, funding fintechs and business finance solutions
Credit scoring
Platforms that provide credit scoring solutions as well as credit scoring software providers
Insurtech
Tech-oriented insurance platforms and solutions for both B2B and B2C customers
Regtech
Regulatory technology providers focusing on compliance, KYC, AML and other regulatory obligations
B2B fintechs
Market data providers, payments processing and infrastructure, treasury platforms and fintech APIs
Personal finance
Personal budgeting apps, money tools, automated investing and savings solutions
Strategy and compliance mapping
We start by understanding your niche, your buyer, your competition and regulatory nuances. Since the fintech industry consists of multiple subverticals, every campaign requires a bespoke approach to fully understand the right targeting and positioning.
Technical and on-page SEO
We start by carrying out a full technical audit to identify and address crawl and indexation issues, structured data, web performance, security and internal linking. This is followed by comprehensive on-page work to optimise all important pages of your website.
Link building, AI signals and off-page
Once the on-page and technical foundation is in place, we start building your website’s organic search authority and AI visibility through strategically planned link building, digital PR, content marketing, branded mentions and entity signals that strengthen visibility across AI and LLM platforms.
Tracking and reporting
You receive monthly SEO and AI visibility reports across ChatGPT, Gemini and Claude. You get real-time access to our project management software, where you can track live links and brand mentions. For agencies, white-label reports are also available.
Solvid vs other fintech agencies.
Check out why our fintech SEO is on a different level.
A great team behind it all.
Our fintech case studies.
447%
Freedom24 is a leading EU-based retail investment platform offering access to stocks, bonds and ETFs.
1,000+ backlinks gained
520+ brand mentions
2,150% increase in organic traffic
3,200 >> 72,000
447% increase in AI visibility
1,150% increase in organic keywords
1,000 >> 12,500
Duration: 48 months
902%
Epos Now is an international payment processing and POS solution powering over 80,000 locations.
660+ backlinks gained
80+ brand mentions
22% increase in organic traffic
73,000 >> 89,000
902% increase in AI visibility
24% increase in organic keywords
42,000 >> 52,000
Duration: 8 months
92%
Wealthify is a UK-based wealth management, ISA and private pension provider.
162+ backlinks gained
30+ brand mentions
23% increase in organic traffic
22,000 >> 27,000
92% increase in AI visibility
37% increase in organic keywords
8,000 >> 11,000
Duration: 8 months + counting
126%
MetaTrader 5 is a leading multi-asset trading platform used by retail traders and financial institutions.
42+ backlinks gained
11 brand mentions
54% increase in organic traffic
335,000 >> 515,000
126% increase in AI visibility
88% increase in organic keywords
7,750 >> 14,600
Duration: 6 months
Finance links and mentions that are trusted by search engines and LLMs.
We have secured some of the most trusted links and mentions on the web.
Pricing.
Starter
Starter SEO package is ideal for small businesses that are new to SEO services and would like to improve their organic presence.
22-28 hours per month
6 months minimum commitment
One-off fee - £500
£2,500/month
On-Page and Off-Page SEO
Technical SEO
Content Marketing
Digital PR and Thought Leadership
5+ DR50+ Links/Month
AI and LLM Visibility
Backlink audit
Content audit
Internal content
Keyword research
Competitor analysis
Analytics and reporting
Growth
Ideal for small and medium-sized businesses that are looking for steady, efficient and effective organic growth.
44-56 hours per month
6 months minimum commitment
One-off fee - £1,000
£5,000/month
On-Page and Off-Page SEO
Technical SEO
Content Marketing
Digital PR and Thought Leadership
8+ DR50+ Links/Month
AI and LLM Visibility
Backlink audit
Content audit
Internal content
Keyword research
Competitor analysis
Analytics and reporting
Conqueror
Go-for option for businesses with evil outranking plans for their competition. Ideal for competitive industries, medium-sized businesses and eCommerce stores.
66-84 hours per month
6 months minimum commitment
One-off fee - £1,500
£7,500/month
POPULAR
On-Page and Off-Page SEO
Technical SEO
Content Marketing
Digital PR and Thought Leadership
12+ DR50+ Links/Month
AI and LLM Visibility
Backlink audit
Content audit
Internal content
Keyword research
Competitor analysis
Analytics and reporting
Ultimate
The ultimate SEO package service for ambitious businesses looking for quick, scalable, effective and firm organic growth. Suitable for businesses and eCommerce stores of all sizes.
110-126 hours per month
6 months minimum commitment
One-off fee - £2,500
£12,500/month
On-Page and Off-Page SEO
Technical SEO
Content Marketing
Digital PR and Thought Leadership
16+ DR50+ Links/Month
AI and LLM Visibility
Backlink audit
Content audit
Internal content
Keyword research
Competitor analysis
Analytics and reporting
Enterprise
Enterprise SEO service package is ideal for large, international companies looking for further expansion. Also suitable for large eCommerce stores and hyper-competitive industries.
184-212 hours per month
6 months minimum commitment
One-off fee - £4,000
£20,000/month
On-Page and Off-Page SEO
Technical SEO
Content Marketing
Digital PR and Thought Leadership
22+ DR50+ Links/Month
AI and LLM Visibility
Backlink audit
Content audit
Internal content
Keyword research
Competitor analysis
Analytics and reporting
Custom
Not sure which SEO package you need? Get in touch for a tailored SEO service. Whether you're a small start-up in a unique niche or an S&P 500 company, we'll have an SEO solution for you.
Custom
6 months minimum commitment
Custom
£ - Custom
On-Page and Off-Page SEO
Technical SEO
Content Marketing
Digital PR and Thought Leadership
Custom DR50+ Links/Month
AI and LLM Visibility
Backlink audit
Content audit
Internal content
Keyword research
Competitor analysis
Analytics and reporting
Starter
Starter SEO package is ideal for small businesses that are new to SEO services and would like to improve their organic presence.
22-28 hours per month
6 months minimum commitment
One-off fee - $650
$3,250/month
On-Page and Off-Page SEO
Technical SEO
Content Marketing
Digital PR and Thought Leadership
5+ DR50+ Links/Month
AI and LLM Visibility
Backlink audit
Content audit
Internal content
Keyword research
Competitor analysis
Analytics and reporting
Growth
Ideal for small and medium-sized businesses that are looking for steady, efficient and effective organic growth.
44-56 hours per month
6 months minimum commitment
One-off fee - $1,300
$6,500/month
On-Page and Off-Page SEO
Technical SEO
Content Marketing
Digital PR and Thought Leadership
8+ DR50+ Links/Month
AI and LLM Visibility
Backlink audit
Content audit
Internal content
Keyword research
Competitor analysis
Analytics and reporting
Conqueror
Go-for option for businesses with evil outranking plans for their competition. Ideal for competitive industries, medium-sized businesses and eCommerce stores.
66-84 hours per month
6 months minimum commitment
One-off fee - $2,000
$9,750/month
POPULAR
On-Page and Off-Page SEO
Technical SEO
Content Marketing
Digital PR and Thought Leadership
12+ DR50+ Links/Month
AI and LLM Visibility
Backlink audit
Content audit
Internal content
Keyword research
Competitor analysis
Analytics and reporting
Ultimate
The ultimate SEO package service for ambitious businesses looking for quick, scalable, effective and firm organic growth. Suitable for businesses and eCommerce stores of all sizes.
110-126 hours per month
6 months minimum commitment
One-off fee - $3,250
$16,500/month
On-Page and Off-Page SEO
Technical SEO
Content Marketing
Digital PR and Thought Leadership
16+ DR50+ Links/Month
AI and LLM Visibility
Backlink audit
Content audit
Internal content
Keyword research
Competitor analysis
Analytics and reporting
Enterprise
Enterprise SEO service package is ideal for large, international companies looking for further expansion. Also suitable for large eCommerce stores and hyper-competitive industries.
184-212 hours per month
6 months minimum commitment
One-off fee - $5,200
$26,000/month
On-Page and Off-Page SEO
Technical SEO
Content Marketing
Digital PR and Thought Leadership
22+ DR50+ Links/Month
AI and LLM Visibility
Backlink audit
Content audit
Internal content
Keyword research
Competitor analysis
Analytics and reporting
Custom
Not sure which SEO package you need? Get in touch for a tailored SEO service. Whether you're a small start-up in a unique niche or an S&P 500 company, we'll have an SEO solution for you.
Custom
6 months minimum commitment
Custom
$ - Custom
On-Page and Off-Page SEO
Technical SEO
Content Marketing
Digital PR and Thought Leadership
Custom DR50+ Links/Month
AI and LLM Visibility
Backlink audit
Content audit
Internal content
Keyword research
Competitor analysis
Analytics and reporting
Our agency locations.
Based in London, UK and Los Angeles, USA. Helping fintechs and financial companies worldwide.
London, UK
6 St. Davids Square, London
E14 3WA
United Kingdom
Tel: 020 7072 8788
Los Angeles, USA
9100 Wilshire Blvd East Tower, Suite 333
Beverly Hills, CA 90212
United States
Push your boundaries today.
As an international fintech SEO and AI SEO agency, we pride ourselves on helping exciting fintech brands reach new audiences.
Is fintech SEO different from regular SEO?
Yes, to some extent. Fintech falls under YMYL, which means higher E-E-A-T standards. The higher the E-E-A-T standards are, the longer it takes to build trust signals. Fintechs also have multiple regulatory requirements and compliance to follow, which may hinder some of the SEO and AI visibility efforts. Sales cycles are longer and the overall industry is generally more competitive.
How do you build E-E-A-T for a young fintech?
Byline articles, guest posts, AI brand mentions, expert thought leadership, listicles and digital PR campaigns built around proprietary data. Fintech trust signals are built over months of scrupulous work.
Are there fintechs you don't work with?
We do not work with non-compliant fintechs and unvetted crypto solutions. Yet, we understand that not every country has regulations in place for each fintech subvertical, so please reach out to discuss your case.
Is AI SEO and LLM visibility included?
Yes, AI visibility development is included in every SEO campaign that we offer. However, if you’d like to supercharge your AI citations and LLM visibility, it’s worth considering our AI SEO service that helps your fintech rank in LLMs and AI engines.
Do you work with US fintech brands as well as UK?
Yes! We have an office in Los Angeles and we run SEO campaigns for US fintechs in lending, payments and crypto. The regulatory framework differs from the FCA, but we keep an eye on US-focused regulatory developments.
Can you work with crypto and lending brands?
In most cases, yes. We work with regulated fintechs like lending, crypto exchanges, BNPLs, neobanks, trading apps, investing platforms, etc. If your fintech is based in the country/region where regulation is not compulsory, please reach out so we can discuss the specifics.
Do you cover B2B fintech as well as B2C?
Absolutely! We work with both B2B and B2C fintechs.
How much does fintech SEO cost?
Fintech SEO retainers start from £2,500 (or $3,250) per month, although many of our fintech clients go for higher packages due to tighter regulatory compliance, heavy competition and stricter YMYL requirements.
How quickly will we see results?
Most fintech brands that we work with, we see meaningful movement around month six, with much stronger gains during months 12 to 18. YMYL rankings build slowly since trust signals are harder to get and maintain. That said, no reputable SEO agency can guarantee results.
What's your link building approach for fintech specifically?
Our fintech link building is based on organic, manual outreach built around quality thought leadership, digital PR, guest blogging, link insertions and listicles. All ethical, white-hat strategies that undergo our 10-point quality control process.
UK Address: 6 St. Davids Square, London, E14 3WA, United Kingdom
US Address: 9100 Wilshire Blvd East Tower, Suite 333, Beverly Hills, CA 90212, United States
Solvid is an international SEO and link building agency. Solvid is a registered trademark of Solvi & Heirs LTD, registered in England and Wales. Registered Address: 6 St. Davids Square, London, England, E14 3WA
VAT: GB 326425708
Reg: 09697233
020 7072 8788
hello@solvid.co.uk
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