Enter a seed keyword
Type one term that describes your topic, such as “accounting software” or “trail running shoes”. Broad seeds return wider idea sets; specific seeds return tighter ones. Keep it under 80 characters.
Pick your market
Review the seed overview and AI suggestions
Shortlist and export
Who this keyword research tool is for.
SEOs
Content teams
Founders
Agencies
Publishers and editors
eCommerce teams
PPC managers
Digital marketers
What is keyword research?
Keyword research is the process of identifying the words and phrases people use when searching for products, services, or information online. It helps businesses understand what their target audience is looking for, how often specific terms are searched, and how competitive they are. Effective keyword research guides SEO and content strategies by highlighting the search terms most likely to attract relevant traffic, improve search visibility, and connect potential customers with the right pages.
Is this keyword research tool really free?
Yes. You can run keyword searches without an account, a card or a trial. We built it because keyword research is the first step of every SEO project we run, and the free options available were either thin or heavily gated.
How accurate are the search volumes?
How many keyword ideas do I get?
Each search returns the seed keyword overview plus up to 50 related suggestions, each with volume, difficulty, CPC and a trend line. That is usually enough to build a working shortlist for one topic before moving to the next seed.
What does the Questions only filter do?
Why keyword research is important?
Keyword research is important because it helps businesses understand exactly what their potential customers are searching for online. By identifying relevant keywords, search demand, user intent, and competition levels, businesses can create content that better matches audience needs and has a stronger chance of ranking in search results. It also helps prioritise SEO efforts, uncover new content opportunities, attract more qualified traffic, and ensure resources are focused on terms that can contribute to real business growth.
Where does the keyword data come from?
Volumes, difficulty scores, CPC figures and trends come from leading SEO data providers, the same class of data that powers the big subscription platforms. We query it live on the server, so nothing is scraped and nothing is made up.
What does the difficulty score mean?
Can I research keywords for other countries?
How do I choose which keywords to target?

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