SaaS SEO Agency.

SaaS growth compounds when the right pages rank for the right buyers. We help B2B, PLG and hybrid SaaS brands rank on the pages that actually source pipeline.

Comparison pages, integration pages, product pages, and free tools. Measured in trials, demos, PQLs and MRR, not sessions.

194 customers signed up in the last 30 days

SaaS SEO Agency

SaaS SEO for leading software companies.

From pre-PMF startups to publicly listed SaaS companies, Solvid is trusted with SEO and AI visibility programmes worldwide.

SEO service that actually fuels SaaS growth.

SaaS SEO is a different job to most SEO. Your buyers are researching in a specific pattern. They search for a category, compare a shortlist, check integrations, look at pricing, then decide. Each of those steps is a different page type. Rank on the wrong one and you get traffic without trials.

The pages that source SaaS pipeline are comparison pages, alternative-to pages, integration pages, use-case pages, pricing pages and product-led content. Not category blog posts. A generic SEO agency will happily send you 20,000 sessions a month from top-funnel content that never converts. We would rather send you 2,000 sessions that turn into trials.

The measurement is different too. Sessions are not the goal. Trials, PQLs, demos booked, pipeline sourced and MRR influenced are the goal. We wire SEO into HubSpot, Salesforce, Segment or Amplitude so the reporting speaks the same language your Head of Growth already speaks.

We work with B2B SaaS, PLG SaaS, sales-led SaaS and hybrid models where the site sells to free users and enterprise procurement at the same time. Before any keyword list gets written, we take the time to understand your ICP, your funnel, your ARR band and how you already measure revenue.

Why SaaS brands choose Solvid ?

We’ve worked with everything from pre-PMF startups to public SaaS brands. The thread through all of it is that we don’t take shortcuts. No PBNs. No bought links. No AI-spammed content. No reputable SEO agency can guarantee specific results, and any agency that says they can is going to cost you more in cleanup than they earn you in signups.

Our team works from our London HQ in Canary Wharf and our Beverly Hills office in California. That gives us coverage across UK and US working hours for SaaS brands selling into both markets. Every client gets a dedicated SEO manager, a fully-managed service and a 10-point quality control process on every link and every piece of content.

Tailored AI strategy

Growth-oriented

Every retainer maps organic traffic to trials, PQLs, demos booked, pipeline sourced and MRR influenced. Reporting is wired into your existing RevOps stack, so revenue shows up in the numbers your board already reads.

Trusted AI SEO specialists

Experience that's hard to beat

11+ years building SaaS SEO campaigns since 2015. 100+ SaaS brands. 30,000+ backlinks built through manual outreach. We’ve seen every algorithm update, every category shift, every buyer-journey change.

Ability to maximise AI and LLM visibility

AI-focused

Generative Engine Optimisation is built into every SaaS retainer. We optimise so your brand gets cited, mentioned and recommended by ChatGPT, Gemini, Claude, Copilot and Grok. That’s where category research now starts.
Transparent Reporting

Always learning and developing

SaaS categories move fast and search moves faster. Our team tests, measures and updates approaches every month. What worked for a Series A martech client last year is not the same playbook we run for them today.

What our SaaS SEO services include.

Custom SEO Strategy

Every SaaS is different. We build a strategy around your ICP, your funnel model, your ARR band and your category. No copy-pasted plans.

SaaS Link Building

Manual outreach across 15+ strategies. Digital PR, thought leadership, broken link building, niche edits, HARO-style commentary. Every prospect goes through our 10-point QC process.

GEO and LLM Optimisation

Get named when a buyer asks ChatGPT for “the best CRM for a Series A B2B SaaS”. Entity signals, comparison content, cited data and PR that shape LLM answers.

Expert Thought Leadership

Commentary from your founders and product leads placed in tech and industry press. Builds authority and category share of voice at the same time.

On-Page and Technical SEO

Rendering audits for Next.js and Gatsby. Multi-subdomain architecture. Regional pricing canonicals. Hreflang. Structured data across product, pricing and comparison pages.

Competitor Research

Which pages source your competitor’s pipeline. Which alternative-to pages they rank on. Which integrations they’ve built ecosystems around. We map the SERP so you can beat it.

Product-led Content

Content that shows your software solving a real problem. Real screenshots, real workflows, real activation moments. Briefed by your product team, not written from a keyword export.

Content Marketing

The full plan across bottom, middle and top of funnel. Comparison pages, integration pages, use-case pages, glossary and category-education content. All aligned to your funnel.

SaaS Keyword Research

ICP-mapped commercial-intent research. Alternative-to and integration discovery. Free-tool opportunities. Competitor gap analysis. Refreshed quarterly as your category moves.

Off-Page SaaS SEO

Brand mentions, citations, unlinked brand mention reclamation and authority signals across the tech web. Compounds with link building to lift topical authority across your whole site.

Data-led and Digital PR

Campaigns built on your proprietary product data. Usage benchmarks, category research, growth reports. High-authority coverage in tech press that lifts brand search and category rankings together.

Technical SEO Audits

Forensic technical, content and backlink audits with prioritised action plans. Useful as a pre-Series-B fundraise deliverable, an acquirer due-diligence report, or the starting point of a retainer.

SaaS SEO Designed for AI and LLMs.

SaaS category research now starts in ChatGPT, Gemini, Claude and Perplexity. Buyers ask a question, get a shortlist of three names, and shortlist from there. If your brand isn’t one of those three, you don’t get considered. No amount of blue-link SEO fixes that.

Our GEO service builds the entity signals, cited data, comparison content and PR that get your SaaS named in those answers. We track your visibility across every major LLM for the category prompts, ICP prompts and competitor-adjacent prompts that matter to your buyer. You know which prompts you show up in, which ones you don’t, and what moves the needle.

SaaS AI SEO

Common SaaS SEO challenges.

AI search is revolutionising the industry

Buyers used to type a query into Google. Now they ask ChatGPT. If your brand isn’t named in the LLM shortlist, you don’t get considered. GEO is now table stakes for SaaS.

Your Money or Your Life (YMYL) signals

Finance, HR, healthcare and legal SaaS all sit inside YMYL. E-E-A-T bar is higher, authors need real credentials, sources need to be primary. Getting this wrong caps your ranking ceiling.

SaaS is in a competitive search industry

Every category leader has an in-house content team shipping bottom-funnel pages every week. Beating them takes disciplined prioritisation, not more blog posts.

Building trust takes time and effort

SaaS buyers are careful. They compare, check reviews, read docs, ask peers. Your content, links and brand mentions have to earn their trust over months, not one campaign.

Technical content needs the right expertise

Devtools, security, infra and AI SaaS all sell to buyers who spot bluffing instantly. Content briefed by generalists reads thin and gets ignored. Product and engineering input is essential.

Backlink quality is essential

SaaS SERPs are dominated by brands with decades of citations across the tech press. Cheap links won’t move the needle. Only quality, editorially-earned links from the sources buyers already trust will.

SaaS verticals we work with.

We work with SaaS brands across every category. Here are the ones we see most often.

HR software providers

ATS, HRIS, people analytics. Long comparison journeys where alternative-to pages against BambooHR, Sage or Workday do the heavy lifting.

Payroll software

YMYL-adjacent. Named authors, compliance-aware content, region-specific pages (UK, US, EU) and integration pages with accounting tools.

Hosting providers

We’ve worked with Hostinger on category-leadership SEO at massive scale. Free-tool SEO and programmatic use-case pages are the two biggest levers.

Project management

Category dominated by Monday, Asana, ClickUp, Notion and Jira. Alternative-to pages and integration ecosystems drive the largest share of trials.

Construction management software

Vertical SaaS with long buying cycles. Content aimed at specific trades, project stages and regulatory contexts. Local SEO matters for regional players.

Marketing software providers

Martech is the most crowded SaaS category in search. HubSpot and Salesforce integration pages, comparison content and category glossaries are non-negotiable.

Enterprise SaaS

Long sales cycles, procurement-aware content, security-led buyer education. Attribution tied to pipeline sourced and ARR influenced, not trial signups.

API providers

Headless products, developer platforms, embeddable APIs. Docs SEO, GitHub-adjacent content and technical thought leadership win technical-buyer trust.

Website builders and plugins

We’ve worked with Wix on category SEO. High-volume informational and comparison intent, plus deep template and use-case programmatic content.

Learning Management Systems (LMS)

Enterprise LMS, K-12 and higher-ed platforms, corporate learning. Institution-buyer content, procurement-aware landing pages, long sales cycles.

Enterprise Resource Planning

ERP category dominated by NetSuite, SAP and Oracle. Mid-market challengers win with vertical-specific content, comparison pages and integration ecosystems.

AI-powered software providers

Fastest-growing SaaS category and the highest CPCs in search. LLM visibility matters as much as blue-link SEO. Category creation content moves quickly.

EOR platforms

Country-specific employment content per market. Compliance SEO. Comparison against Deel, Remote.com and Oyster is where enterprise buyers shortlist.

Analytics software providers

Product analytics, marketing analytics, BI. Alternative-to pages against Amplitude, Mixpanel, Segment and GA4. Free tools and calculators win top-of-funnel.

Payment gateways and billing

YMYL. Regulatory content. Comparison pages against Stripe, Chargebee and Recurly. Documentation SEO for developer buyers.

Accounting software

YMYL. Named-author content, compliance-aware copy, region-specific tax and reporting pages. Comparison against Xero, QuickBooks and Sage drives conversions.

Communication tools

Video, chat, VoIP, unified communications. We’ve worked with Zoom on SEO in one of the most competitive SaaS categories anywhere.

eCommerce SaaS

Shopify, BigCommerce, WooCommerce ecosystem. App and integration pages, use-case content by industry, comparison against ecom platform incumbents.

Sales automation

Sales engagement, prospecting, CPQ, revenue intelligence. Alternative-to pages against Outreach, Salesloft, ChiliPiper drive the most qualified pipeline.

Cybersecurity

SOC, SIEM, IAM, endpoint, zero-trust. Deep technical content, compliance-led buyer education, analyst-report-adjacent SEO. E-E-A-T bar is high.

SaaS businesses we’ve helped.

Hostinger
PeopleHR
Omnisend
Quickbase
Epos Now
Remote People
Finteza
Access

Our approach.

Research and strategy

We start with your ICP, funnel model, ARR band and category. We audit your competitors and map the buyer journey pages that source their pipeline. The strategy that comes out is prioritised by revenue potential, not keyword volume.

Technical and on-page SEO

Rendering audits for Next.js and Gatsby. Docs subdomain audit. Multi-subdomain architecture. Regional pricing canonicals. Hreflang. Structured data. On-page work across product, pricing, comparison, integration and use-case templates.

Backlinks and AI brand mentions

Digital PR built on proprietary SaaS data. Expert commentary in tech press. Niche edits and broken link building on relevant publications. Branded mentions and entity signals that strengthen AI and LLM visibility. All ethical, white-hat through our 10-point QC process.

Reporting and tracking

Monthly SEO reports, monthly content reports, AI visibility tracking across ChatGPT, Gemini and Claude, real-time PM access, and white-label reports for agencies. We measure trials, PQLs, demos, pipeline sourced and MRR influenced, not sessions.

Solvid vs other SaaS SEO service agencies.

See exactly why we’re better than any other agency at SaaS SEO.

Solvid

Other agencies

Years in business

You can never beat experience

Solvid

11+

Solvid was established in 2015

Other agencies

4

The average age of an agency

Core focus

Focusing on too many services dilutes your specialism

Solvid

SEO

Our sole focus is SEO and AI SEO

Other agencies

Varied

No singular service focus

Track record

Proven record in fintech 

Solvid

Extensive

We’ve helped numerous fintechs

Other agencies

Limited

Very limited track record

Regulated-sector experience

Understanding compliance is essential

Solvid

Comprehensive

Extensive regulatory knowledge

Other agencies

Narrow

Little to no regulatory knowledge

Happy fintech clients

100% satisfaction rate among fintech clients

Solvid

25+

Happy fintech customers

Other agencies

Minimal

Only a handful of happy customers

Longest fintech customer

You’re only as good as your customer retention

Solvid

6+ years

Our longest-standing fintech client

Other agencies

8 months

Retention of only 8 months

Locations

Global reach shows ambition and expertise

Solvid

International

Based in the UK and USA

Other agencies

Local-only

Often focusing on a single city

Our specialist team.

Some of our SaaS success stories.

447%

Freedom24 is a leading EU-based retail investment platform offering access to stocks, bonds and ETFs.

1,000+ backlinks gained

Brand Mentions

520+ brand mentions

Organic Traffic Increase

2,150% increase in organic traffic

3,200 >> 72,000

AI visibility

447% increase in AI visibility

1,150% increase in organic keywords

1,000 >> 12,500

Duration

Duration: 48 months

Epos Now

902%

Epos Now is an international payment processing and POS solution powering over 80,000 locations.

660+ backlinks gained

Brand Mentions

80+ brand mentions

Organic Traffic Increase

22% increase in organic traffic

73,000 >> 89,000

AI visibility

902% increase in AI visibility

24% increase in organic keywords

42,000 >> 52,000

Duration

Duration: 8 months

Wealthify

92%

Wealthify is a UK-based wealth management, ISA and private pension provider. 

162+ backlinks gained

Brand Mentions

30+ brand mentions

Organic Traffic Increase

23% increase in organic traffic

22,000 >> 27,000

AI visibility

92% increase in AI visibility

37% increase in organic keywords

8,000 >> 11,000

Duration

Duration: 8 months + counting

126%

MetaTrader 5 is a leading multi-asset trading platform used by retail traders and financial institutions.

42+ backlinks gained

Brand Mentions

11 brand mentions

Organic Traffic Increase

54% increase in organic traffic

335,000 >> 515,000

AI visibility

126% increase in AI visibility

88% increase in organic keywords

7,750 >> 14,600

Duration

Duration: 6 months

Links from leading SaaS outlets.

We’ve published thousands of links and mentions for our SaaS clients. If you’d like your SaaS cited by AIs, your brand needs to be mentioned in the sources they read.

SaaS links and mentions that drive AI authority and organic search.

Real traffic, real editorial standards, real relevance to your SaaS.

Pricing.

£ GBP
$ USD

Starter

Starter SEO package is ideal for small businesses that are new to SEO services and would like to improve their organic presence.

22-28 hours per month

6 months minimum commitment

One-off fee - £500

£2,500/month

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

5+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Growth

Ideal for small and medium-sized businesses that are looking for steady, efficient and effective organic growth.

44-56 hours per month

6 months minimum commitment

One-off fee - £1,000

£5,000/month

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

8+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Conqueror

Go-for option for businesses with evil outranking plans for their competition. Ideal for competitive industries, medium-sized businesses and eCommerce stores.

66-84 hours per month

6 months minimum commitment

One-off fee - £1,500

£7,500/month

POPULAR

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

12+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Ultimate

The ultimate SEO package service for ambitious businesses looking for quick, scalable, effective and firm organic growth. Suitable for businesses and eCommerce stores of all sizes.

110-126 hours per month

6 months minimum commitment

One-off fee - £2,500

£12,500/month

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

16+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Enterprise

Enterprise SEO service package is ideal for large, international companies looking for further expansion. Also suitable for large eCommerce stores and hyper-competitive industries. 

184-212 hours per month

6 months minimum commitment

One-off fee - £4,000

£20,000/month

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

22+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Custom

Not sure which SEO package you need? Get in touch for a tailored SEO service. Whether you're a small start-up in a unique niche or an S&P 500 company, we'll have an SEO solution for you. 

Custom

6 months minimum commitment

Custom

£ - Custom

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

Custom DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Starter

Starter SEO package is ideal for small businesses that are new to SEO services and would like to improve their organic presence.

22-28 hours per month

6 months minimum commitment

One-off fee - $650

$3,250/month

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

5+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Growth

Ideal for small and medium-sized businesses that are looking for steady, efficient and effective organic growth.

44-56 hours per month

6 months minimum commitment

One-off fee - $1,300

$6,500/month

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

8+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Conqueror

Go-for option for businesses with evil outranking plans for their competition. Ideal for competitive industries, medium-sized businesses and eCommerce stores.

66-84 hours per month

6 months minimum commitment

One-off fee - $2,000

$9,750/month

POPULAR

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

12+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Ultimate

The ultimate SEO package service for ambitious businesses looking for quick, scalable, effective and firm organic growth. Suitable for businesses and eCommerce stores of all sizes.

110-126 hours per month

6 months minimum commitment

One-off fee - $3,250

$16,500/month

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

16+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Enterprise

Enterprise SEO service package is ideal for large, international companies looking for further expansion. Also suitable for large eCommerce stores and hyper-competitive industries. 

184-212 hours per month

6 months minimum commitment

One-off fee - $5,200

$26,000/month

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

22+ DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Custom

Not sure which SEO package you need? Get in touch for a tailored SEO service. Whether you're a small start-up in a unique niche or an S&P 500 company, we'll have an SEO solution for you. 

Custom

6 months minimum commitment

Custom

$ - Custom

On-Page and Off-Page SEO

Technical SEO

Content Marketing

Digital PR and Thought Leadership

Custom DR50+ Links/Month

AI and LLM Visibility

Backlink audit

Content audit

Internal content

Keyword research

Competitor analysis

Analytics and reporting

Our agency locations.

Based in London, UK and Los Angeles, USA. We’ve helped SaaS companies from all over the world.

Our SEO agency locations
UK SEO Agency

London, UK

6 St. Davids Square, London

E14 3WA

United Kingdom

Tel: 020 7072 8788

USA SEO Agency

Los Angeles, USA

9100 Wilshire Blvd East Tower, Suite 333

Beverly Hills, CA 90212

United States

Push your boundaries today.

As an international SaaS SEO agency, we help software companies push organic and AI boundaries with strategic SEO, link building, AI visibility, on-page SEO, technical SEO and digital PR campaigns. 

SaaS SEO Clients

FAQ.

Find out all about our SaaS SEO services, how we do it, how long it takes and what to expect working with us.
How is SaaS SEO different from regular SEO?
It’s about the buyer journey. SaaS buyers compare shortlists, read alternative-to pages and check integrations before they ever see your homepage. The pages that source pipeline are comparison, integration and use-case pages, not blog posts. And the numbers that matter are trials, PQLs, demos and MRR, not sessions.

Do you work with early-stage SaaS?
Yes. We work with everything from pre-PMF startups to public SaaS brands. Early-stage clients usually focus on foundations, comparison pages against known competitors and category-seeding content. Later-stage clients scale integration pages, programmatic templates and enterprise content.
Can you build comparison and alternative-to pages?
Yes, and they’re the highest-ROI page type in SaaS SEO. We write them with accurate, current feature comparisons and real screenshots. Every page goes through your legal or compliance review before publish, so the copy stays defensible.
Will you help us rank against bigger competitors?
Yes, that’s most of what we do. Category leaders with in-house content teams look intimidating, but they’re beatable with focused work on the pages that actually convert (comparison, alternative-to, integration) rather than trying to out-blog them week for week.
Can you tie SEO to trials and MRR, not just sessions?
Yes. We wire attribution into HubSpot, Salesforce, Segment or Amplitude. Monthly reports show trials, PQL to SQL, demos booked, pipeline sourced and MRR influenced. Your Head of Growth sees revenue attribution, not a GA4 traffic chart.
Do you work with PLG or sales-led SaaS?
Both, including hybrids. PLG programmes focus on activation and expansion revenue. Sales-led programmes focus on demos and pipeline. Hybrid brands need the site routing intent to the right CTA. We calibrate the plan to your motion.
How do you handle G2 and Capterra on our branded SERP?
Coordination, not competition. On branded queries we use schema, brand-led content and reputation work to control the top of the SERP. Below that, review sites bring their own comparison shoppers who convert. The two channels end up pulling in the same direction.
Is AI and LLM visibility included?
Yes. Every SaaS retainer includes GEO (Generative Engine Optimisation), branded mentions and AI visibility tracking. SaaS buyers now ask ChatGPT and Gemini for category recommendations before they Google. We build the signals that get you cited by them.
How much does SaaS SEO cost and how long does it take?
Retainers start at £2,500 (or $3,250) per month. Six-month minimum on every paid tier. Comparison and bottom-funnel pages can move within the first few months, and meaningful trial or demo volume usually shows up around month six.
What’s the minimum commitment, and what if we churn early?
Six months minimum. If you leave earlier, everything we’ve shipped stays on your site. Comparison pages, integration pages, content and technical fixes are yours. We’d rather you stay because the work compounds, not because a contract locks you in. All work delivered through our 10-point quality control process.
UK SEO Agency

UK Address: 6 St. Davids Square, London, E14 3WA, United Kingdom

USA SEO Agency

US Address: 9100 Wilshire Blvd East Tower, Suite 333, Beverly Hills, CA 90212, United States

SEO Accreditation Large

Solvid is an international SEO and link building agency. Solvid is a registered trademark of Solvi & Heirs LTD, registered in England and Wales. Registered Address: 6 St. Davids Square, London, England, E14 3WA

VAT: GB 326425708

Reg: 09697233

020 7072 8788

hello@solvid.co.uk

Trustpilot - Solvid
Solvid on LinkedIn
SEMRush partners - Solvid