Thought Leadership Link Building Services.
We turn your expertise and commentaries into authoritative, editorial backlinks on some of the best publications in the world.
11+ years of building thought leadership links
2,000+ unique commentaries provided
What is thought leadership link building.
Thought leadership link building is the process of building high-authority backlinks and brand mentions by positioning the experts inside your company as thought leaders in the field. Instead of creating guest blogging content, you supply journalists with actionable commentaries from industry experts.
When that insight is published, the journalist credits your contribution with a brand mention and a link.
It is one of the most respected forms of link building as the link is a by-product of value, not the reason the content exists. A journalist writing about regulatory change in fintech does not want a paid placement. They want a genuine opinion from an expert who has legitimate expertise.
When your spokesperson provides that quote, the publication links to your site as the natural way of crediting the contribution. That is exactly what search engines and AI engines want to see.
At Solvid, thought leadership sits among the 15+ link building strategies we use, and it is one of our favourites to use. Due to their exclusivity, thought leadership links are usually the links you can’t get any other way.
National publications and major online magazines rarely accept guest posts or link insertions, so thought leadership is the only credible way of reaching them.
Crucially, this is a 100% white-hat strategy. There are no private blog networks, no spun content, no link exchanges. Every placement is a real editorial decision made by the editor of that publication, making it the safest link building strategy out there.
As well as proactive thought leadership where we ideate commentaries based on newsworthy content, we use platforms like Qwoted.com, Featured.com, Connectively, HARO, ResponseSource and SourceBottle to actively respond to journalist queries.
How thought leadership helps your business.
The obvious benefits are link authority and exclusivity, but thought leadership delivers value on several fronts at once, including both traditional SEO and AI SEO.
Links from exclusive places
Get quality backlinks from websites you can’t reach any other way
Strong topical relevance
Search engines build a stronger association between your brand and your industry
Improve SEO
Thought leadership links can have great impact on your site’s SEO performance
Build brand trust
Level up your brand’s trust and authority by providing actionable commentaries
AI and LLM visibility
AI engines surface brands that are cited and quoted across trusted sources
Fully scalable
We can scale your thought leadership link building according to your needs
Showcase authority
Show your company’s authority in your industry to reinforce brand awareness
Drive referral traffic
Generate quality, warmed-up referral traffic where people are ready to act
Identifying your spokesperson
We start by working out who inside your business carries credible expertise. This could be a senior specialist, founder, CEO, CMO, department head or anybody else who has the necessary expertise. We then map that expertise against the topics journalists in your niche are actively covering, so every pitch we make plays to a real strength.
Monitoring and sourcing opportunities
Our team monitors platforms like Qwoted and Featured on a daily basis, alongside the direct editor relationships we’ve built over 11+ years of doing thought leadership link building. We filter out requests and only respond to those that correspond to your spokesperson’s expertise and industry.
Crafting commentary
A response only earns a link if it earns its place in the article. We write expert commentary that is specific, quotable and free of fluff. Where it strengthens the pitch, we package supporting data or context alongside it. If the topic is too technical and requires your direct input, we’ll make sure to get your input before submitting our commentary.
Securing the placement and the link
We manage the back-and-forth with journalists and editors, confirm attribution and ensure the credit includes a backlink. Before taking on a journalist’s query, we carry out a thorough quality check to make sure that a publishing prospect does not
Explore our other link building strategies.
Niche edits and link insertions
We add backlinks to existing, already-ranking pages for maximum benefit
Competitor link building
We identify best-performing competitor backlinks to build similar links to your domain
Guest posting and blogger outreach
Expertly written guest posts that are published on authoritative websites
AI branded links
Improve AI and LLM visibility with branded, entity-based backlinks
Skyscraper technique link building
We identify and produce superior content to use as a link magnet
Broken link building
We identify your competitors’ broken links and persuade editors to link to your content
Newsjacking and digital PR
We use digital PR and reactive outreach to secure brand mentions and links
Listicles
Get listed in ‘top-lists’ and resources pages for SEO and AI visibility
Crypto and forex
Finance and investing
Law firms and legal
Construction
Accounting
Consulting
Health and medical
Real estate
Retail and hospitality
Public sector
Automotive
eCommerce
Solvid vs other agencies.
See how our thought leadership approach compares to the rest.
A talented team behind it all.
We deliver.
2,150%
1,000+ backlinks gained
2,150% increase in organic traffic
3,200 >> 72,000
1,150% increase in organic keywords
1,000 >> 12,500
Duration: 48 months
22%
660+ backlinks gained
22% increase in organic traffic
73,000 >> 89,000
24% increase in organic keywords
42,000 >> 52,000
Duration: 8 months
54%
42+ backlinks gained
54% increase in organic traffic
335,000 >> 515,000
88% increase in organic keywords
7,750 >> 14,600
Duration: 6 months
445%
624+ backlinks gained
445% increase in organic traffic
1.1M >> 6M
144% increase in organic keywords
450,000 >> 1.1M
Duration: 24 months + counting
23%
162+ backlinks gained
23% increase in organic traffic
22,000 >> 27,000
37% increase in organic keywords
8,000 >> 11,000
Duration: 8 months + counting
50,900%
240+ backlinks gained
50,900% increase in organic traffic
100 >> 51,000
14,550% increase in organic keywords
300 >> 44,000
Duration: 12 months + counting
27%
66+ backlinks gained
27% increase in organic traffic
41,000 >> 52,000
20% increase in organic keywords
20,500 >> 24,500
Duration: 4 months + counting
78%
144+ backlinks gained
78% increase in organic traffic
87,000 >> 155,000
67% increase in organic keywords
100,000 >> 167,000
Duration: 6 months
Thought leadership links that are trusted.
With over 2,000 unique commentaries provided to journalists, we have built hundreds of exclusive thought leadership links and brand mentions.
Starter
Starter link building package is ideal for small businesses that are new to SEO and would like to improve their organic presence without breaking the bank.
10+ links per month
Average DR50 - DR90 links
Fully-flexible, no minimum commitment
£2,995/month
Keyword research
Competitor analysis
White-label reporting
Guest blogging link building
Thought leadership link building
AI-ready backlinks
Newsjacking & PR link building
Broken link building
Listicle inclusions
Skyscraper link building
Resource link building
Online dashboard
Growth
Ideal for small and medium-sized businesses that are looking for steady, efficient and effective SEO growth.
16+ links per month
Average DR50 - DR90 links
Fully-flexible, no minimum commitment
£4,495/month
Keyword research
Competitor analysis
White-label reporting
Guest blogging link building
Thought leadership link building
AI-ready backlinks
Newsjacking & PR link building
Broken link building
Listicle inclusions
Skyscraper link building
Resource link building
Online dashboard
Conqueror
Go-for option for businesses with evil outranking plans for their competition. Ideal link building package for competitive industries, medium-sized businesses and eCommerce stores.
30+ links per month
Average DR50 - DR90 links
Fully-flexible, no minimum commitment
£7,495/month
POPULAR
Keyword research
Competitor analysis
White-label reporting
Guest blogging link building
Thought leadership link building
AI-ready backlinks
Newsjacking & PR link building
Broken link building
Listicle inclusions
Skyscraper link building
Resource link building
Online dashboard
Ultimate
The ultimate link building package service for ambitious businesses looking for quick, scalable, effective and firm organic growth. Suitable for businesses and eCommerce stores of all sizes.
60+ links per month
Average DR50 - DR90 links
Fully-flexible, no minimum commitment
£13,995/month
Keyword research
Competitor analysis
White-label reporting
Guest blogging link building
Thought leadership link building
AI-ready backlinks
Newsjacking & PR link building
Broken link building
Listicle inclusions
Skyscraper link building
Resource link building
Online dashboard
Custom
Not sure which link building package you need? Get in touch for a tailored link-building service. Whether you're a small start-up in a unique niche or an S&P 500 company, we'll have a link building solution for you.
Custom
Average DR50 - DR90 links
Fully-flexible, no minimum commitment
£ - Custom
Keyword research
Competitor analysis
White-label reporting
Guest blogging link building
Thought leadership link building
AI-ready backlinks
Newsjacking & PR link building
Broken link building
Listicle inclusions
Skyscraper link building
Resource link building
Online dashboard
Starter
Starter link building package is ideal for small businesses that are new to SEO and would like to improve their organic presence without breaking the bank.
10+ links per month
Average DR50 - DR90 links
Fully-flexible, no minimum commitment
$3,795/month
Keyword research
Competitor analysis
White-label reporting
Guest blogging link building
Thought leadership link building
AI-ready backlinks
Newsjacking & PR link building
Broken link building
Listicle inclusions
Skyscraper link building
Resource link building
Online dashboard
Growth
Ideal for small and medium-sized businesses that are looking for steady, efficient and effective SEO growth.
16+ links per month
Average DR50 - DR90 links
Fully-flexible, no minimum commitment
$5,695/month
Keyword research
Competitor analysis
White-label reporting
Guest blogging link building
Thought leadership link building
AI-ready backlinks
Newsjacking & PR link building
Broken link building
Listicle inclusions
Skyscraper link building
Resource link building
Online dashboard
Conqueror
Go-for option for businesses with evil outranking plans for their competition. Ideal link building package for competitive industries, medium-sized businesses and eCommerce stores.
30+ links per month
Average DR50 - DR90 links
Fully-flexible, no minimum commitment
$9,495/month
POPULAR
Keyword research
Competitor analysis
White-label reporting
Guest blogging link building
Thought leadership link building
AI-ready backlinks
Newsjacking & PR link building
Broken link building
Listicle inclusions
Skyscraper link building
Resource link building
Online dashboard
Ultimate
The ultimate link building package service for ambitious businesses looking for quick, scalable, effective and firm organic growth. Suitable for businesses and eCommerce stores of all sizes.
60+ links per month
Average DR50 - DR90 links
Fully-flexible, no minimum commitment
$17,795/month
Keyword research
Competitor analysis
White-label reporting
Guest blogging link building
Thought leadership link building
AI-ready backlinks
Newsjacking & PR link building
Broken link building
Listicle inclusions
Skyscraper link building
Resource link building
Online dashboard
Custom
Not sure which link building package you need? Get in touch for a tailored link-building service. Whether you're a small start-up in a unique niche or an S&P 500 company, we'll have a link building solution for you.
Custom
Average DR50 - DR90 links
Fully-flexible, no minimum commitment
$ - Custom
Keyword research
Competitor analysis
White-label reporting
Guest blogging link building
Thought leadership link building
AI-ready backlinks
Newsjacking & PR link building
Broken link building
Listicle inclusions
Skyscraper link building
Resource link building
Online dashboard
Our agency locations.
Based in London, UK and Los Angeles, USA. Helping businesses worldwide.
London, UK
6 St. Davids Square, London
E14 3WA
United Kingdom
Tel: 020 7072 8788
Los Angeles, USA
9100 Wilshire Blvd East Tower, Suite 333
Beverly Hills, CA 90212
United States
Latest link building tips.
Become a thought leader today.
As an international link building agency with fully-flexible capacity, we can start building thought leadership links for you today. Reach out today to get a head start on your journey.
What is thought leadership link building?
Thought leadership link building is a link building strategy that involves landing editorially given backlinks by positioning your brand’s experts as credible voices in their field. Rather than doing guest blogging or building link insertions, your chosen expert provides commentary on relevant journalists’ queries. When they publish the article, they usually credit and link back to you. The result is high-authority, editorial backlinks from the kind of sites that are impossible to reach via standard outreach.
How much does thought leadership link building cost?
Although we do not offer thought leadership as a standalone service, it’s included within Solvid’s monthly link building packages, which start at £2,995 per month (or $3,795/month). The exact mix of strategies is tailored to your goals, niche and competitive landscape.
How long does it take to see results?
Placements typically begin landing within the first few weeks of a campaign, though timelines vary by industry and the volume of relevant journalist requests. As with other link building strategies, the SEO and AI visibility impact starts to follow within a few months of starting. And although we do not guarantee results, link building is a compounding, long-term investment rather than a quick fix.
Do I need an expert on my team for this to work?
You would need someone credible, but they don’t have to be famous. A specialist, head of the department, CEO, CMO, etc., will work just fine. As long as they have the expertise in a respective field, journalists will be happy to feature them. We work with you to identify the right spokesperson and shape their commentary so it lands with editors.
How is thought leadership link building different from other strategies?
Thought leadership is a leading strategy to land exclusive backlinks while also showcasing your brand’s expertise and authority. It’s a great combination that allows your brand to build authority within traditional and AI engines. With thought leadership, you can land backlinks that you simply can’t reach any other way.
While time-consuming, thought leadership involves constant monitoring, a reactive approach and patience to be successful.
Which platforms do you use?
As well as proactive outreach, we use platforms like Connectively, Qwoted, HARO, Featured, SourceBottle and ResponseSource to provide consistent commentaries.
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UK Address: 6 St. Davids Square, London, E14 3WA, United Kingdom
US Address: 9100 Wilshire Blvd East Tower, Suite 333, Beverly Hills, CA 90212, United States
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