Pick a template or write a custom prompt
Choose from the built-in outreach types — guest post pitch, broken link, niche edit, digital PR, expert commentary, skyscraper, unlinked brand mention, partnership pitch and more — or describe the outreach you want in your own words. You can also choose your preferred writing style by pressing the cog button.
Provide the context
Add your target site, your own URL, the recipient’s name (where you know it), any specific angle you want to take, and any relevant detail about your content or offer.
Generate and review
The tool returns a subject line and a draft email. Review it, check the tone matches your voice, and confirm every claim in the email is accurate.
Personalise, copy and send
Add one or two lines of specific personalisation — reference something the recipient recently published, cite a shared connection, mention a specific piece of context AI can’t know. This is where reply rates are won or lost.
What type of outreach is this tool for.
The generator handles the outreach patterns Solvid’s link building team runs every day.
Guest post pitches
Broken link building
Point out a dead link on the prospect’s page and offer your resource as the replacement. Genuinely useful for the editor; earns you a contextual backlink.
Link insertions
Request a contextual link added into an existing, already-published article on the prospect’s site. Requires a strong reason the addition improves the page.
Digital PR pitches
Pitch a data-led story, survey or angle to journalists and editors covering your beat — the outreach pattern behind most tier-one press placements.
Thought leadership
Skyscraper outreach
Contact sites that link to an inferior existing resource and suggest your improved version. Requires a genuinely better asset to back it up.
Link reclamation
Reach out to publications that have named your brand without linking, and politely request the mention be linked.
Resource inclusion
Pitch your resource for inclusion on a relevant resource, tools or reading-list page on the prospect’s site.
Podcast pitches
Guest podcast appearances, co-marketing partnerships, joint content collaborations. Different structure, same principles.
Cold sales outreach
Cold sales pitches to prospective customers, referral asks, follow-up sequences. The generator handles the same principles used for link outreach.
Event invitations
Invite journalists, partners or industry contacts to an event, launch, webinar or announcement.
Custom outreach
None of the above fit? Describe what you want in the custom prompt and the generator writes it from scratch.
Link builders
Agencies
SEO, PR and marketing agencies running outreach for multiple clients across multiple niches.
Content teams
Digital PR teams
Founders
Journalists and bloggers
Independent journalists and bloggers pitching syndication, features and story angles.
In-house teams
Sales teams
SDRs and AEs running cold outreach who want tighter subject lines and openers than a generic AI writer.
Anyone else
In reality, this generator can be used by anyone for any purpose.
What is link building outreach?
Link building outreach is the practice of contacting website editors, journalists and publishers to request or earn a backlink to your site. Done well, it’s how quality backlinks are actually built — through relevant, personalised emails that give the recipient a reason to link. Done badly, it’s how outreach mailboxes get flooded with generic templates that never get a reply.
What types of outreach does it support?
Guest post pitches, broken link building, niche edit and link insertion requests, digital PR pitches, HARO/Qwoted-style expert commentary responses, skyscraper outreach, resource page inclusion requests, unlinked brand mention reclamation, podcast pitches, partnership pitches, cold sales outreach and referral emails. Use one of the provided templates or write your own custom instructions.
Will the AI-generated emails look obviously AI-written?
The tool is prompted with the same principles Solvid’s outreach team uses — short subject lines, specific reasoning, no fluff, no corporate boilerplate — so the output is much closer to a human-written pitch than a generic ChatGPT draft. That said, editors have seen thousands of AI-written pitches now, so the more of your own voice you add on top, the better.
Can I use it for cold sales outreach too?
Yes. While it’s optimised for link building and PR outreach, the underlying prompts work for cold sales pitches, referral emails, partnership requests, event invitations and pretty much any purposeful cold email. Pick the closest template or use the custom prompt option.
What should I customise before sending an AI-generated email?
At minimum: verify the recipient’s name and job title, add one specific reference to something they’ve recently written or shipped, and rewrite the opening line in your own voice. Those three edits typically double reply rates versus sending the raw AI output.
How is this different from just using ChatGPT?
You can absolutely write outreach in raw ChatGPT — the difference is prompting. Solvid’s outreach team has run tens of thousands of outreach emails over 11+ years and knows what actually works and what dies in an inbox. Those principles are baked into this tool’s prompts, so you don’t have to reinvent the outreach playbook from scratch every time.
Is the tool actually free?
Yes. The AI Outreach Email Generator is completely free to use with no signup required. Solvid built it because we do outreach at scale every day and figured other link builders and marketers would benefit from the same starting-point efficiency. If you’d like the outreach itself run for you at scale, that’s what our fully-managed link building service is for.
Does this tool actually personalise emails or just fill in a template?
The generator uses AI to write a first draft based on the inputs you provide — the prospect site, your site, the type of outreach and any specific angle you want to take. It’s a genuine first draft, not just a mail-merge. That said, we always recommend adding one or two sentences of manual personalisation before sending. AI plus a human touch always outperforms either alone.
Can Solvid run outreach for us at scale instead?
Yes. This tool is one part of the outreach process — the part you can automate. The other parts (prospect vetting, editorial relationships, negotiation, quality control) are what our fully-managed link building service is built for. If you’d rather have Solvid’s team handle the whole workflow, get in touch.
Do you have templates for specific link building strategies?
Yes. The tool includes templates for guest post pitches, broken link building, niche edit and link insertion outreach, HARO-style expert commentary responses, skyscraper outreach and unlinked brand mention reclamation — all mapped to Solvid’s 15+ link building strategies documented across our link building service pages.

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