The challenge.

Finteza is an advanced webmaster analytics software that offers traffic evaluation, conversion funnel optimisation, and audience analysis features for webmasters, marketing teams and agencies. Essentially, Finteza is an alternative to Google Analytics. 

We were approached by the team at Finteza to help them generate more qualifying leads by placing highly targeted guest posts, increasing exposure and building domain authority.

The approach.

Solvid team developed a comprehensive content marketing, digital PR and outreach plan to deliver maximum exposure, increase organic traffic and boost Finteza’s conversions. We connected with influential bloggers and publications in the marketing and analytics niches to secure article placements. Each placement included at least a paragraph of Finteza’s mention, along with at least 1 screenshot and 1 backlink. 

As a result, Finteza quickly became a known software among the professional marketing community, having been featured in Livechat, WordStream, Campaign Monitor, Search Engine Watch, ClickZ, Envato, Shopify, Mention, BuzzSumo and many more. 

The result.

Solvid has achieved some astonishing results for Finteza, including brand coverage in some of the most prominent publications in the world.