by Rebecca Barnatt-Smith | Jul 24, 2026 | Link-building
Most searches for legal advice begin on Google. Whether a prospective client is looking for legal advice or wants to compare services, most queries are heavily influenced by search engine results. As a law firm, gaining visibility in SERPs directly translates into...
by Rebecca Barnatt-Smith | Jul 20, 2026 | Search Engine Optimisation (SEO)
Domain Authority vs Domain Rating vs Authority Score? The age-old question dividing SEO teams when it comes to measuring SERP success. Research shows that at least 65% of SEO professionals prioritise at least one of these metrics when assessing the quality and value...
by Rebecca Barnatt-Smith | Jun 18, 2026 | Link-building, Search Engine Optimisation (SEO)
Improving visibility as a SaaS can be tricky, especially when you are competing in a competitive search environment. SaaS link building requires a completely different approach to traditional link acquisition strategies, and pages that actually drive revenue do not...
by Rebecca Barnatt-Smith | Apr 5, 2026 | Link-building, Search Engine Optimisation (SEO)
One of the most frequently asked link-building questions we receive is “How much does link building cost?” However, with so many ways to buy backlinks in 2026, the honest answer is: it depends. Link building is an accessible SEO strategy for businesses with all...
by Rebecca Barnatt-Smith | Oct 17, 2025 | Search Engine Optimisation (SEO)
Have you spent years mastering your SEO, only to find that your well-ranked website is nowhere to be seen? Your domain authority is high and you constantly outrank your competitors, but during a ChatGPT search for the ‘best product/service near me,’ your domain falls...
