Blog | SEO, Digital PR and Content Marketing Tips

15 Things To Consider When Hiring a Content Writer

Today, there are few more effective ways of successfully marketing a product or service to large audiences than through engaging content. Businesses that don’t feature blogs or other platforms in which to post content put themselves at a serious disadvantage when it...

9 Attributes To Look For in a Skilled Technical Writer

The need for strong content to drive a business forward has increased rapidly over the past few years. This age of unprecedented interconnectivity has brought with it a platform for organisations where they can share information through blog posts, statistics, white...

Content Writing: 20 Tips To Become a Successful Copywriter

Content writing in itself is a means to an end. That end - being the distribution of writing online content, with the aim to educate, entertain and ultimately persuade the consumer of the content to take some form of action. Seems simple enough, right? Unfortunately,...

Real Estate SEO: 19 Strategies To Earn Traffic, Links & Leads

Real estate is an industry that’s become intertwined with the world wide web. In fact, over 50% of house hunters begin their search online. In this day and age, search engine optimisation forms the backbone of any successful digital endeavour - and should be...

12 Best Places To Find and Hire Skilled Content Writers

In a predominantly digital world, the need for a consistent flow of high quality engaging content from a variety of mediums such as blog posts, landing pages, ebooks and interactive digitals need to remain high in order to attract new customers, readers, retain...

The Anatomy Of Content Marketing [INFOGRAPHIC]

We’re living in an age where content rules the marketing roost. Gone are the days of hurling out masses of cold emails in a bid for exposure, and no longer do we feel the need to hastily list our website links on far-flung directories across the web. In 2023, internet...

20 Must-Use Writing Strategies (With Examples)

We’re living in an age where everybody is capable of becoming a writer and having their works on display across the world wide web, accessible to billions of potential readers. There’s nothing better than adopting a creative hobby and even turning your passion into a...

The State of Social Media: Our Top 11 Predictions & Tips

“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” Ryan Lilly, author The growth of social media has been phenomenal since the beginning of the millennium. From just sharing personal opinions, exchanging...

What Is a Ghostwriter, Where and How To Hire One in 2021

Being hired as a ghostwriter, flattering? Affirmative. Rewarding? Maybe not. Ghostwriters are writers for hire who are paid to produce the copy but take no credit. The paying author assumes all credit for it. The ghostwriter takes the money as a “work for hire’ job...

10 Vital Components of Successful Creative Writing in 2021

Stringing together some order of words in pursuit of telling or retelling a story or information in new and creative ways, requires adherence to some ground rules. Just as important as your final copy, is the process by which that copy comes to be. There are a number...

Top 10 Content Delivery Network (CDN) Providers For WordPress (2021)

Top 7 Website Traffic Estimator Tools for Competitor Research in 2021

Traffic estimator tools have become an essential part of the digital marketing toolkit. They allow you to benchmark your traffic and marketing strategy against competitors, as well as see what you can aim for when looking to market leaders. As competitor research is...

How To Host a Website in 2021 (+7 Best Hosting Providers)

Every website needs to be hosted, whether it’s big or small. Whether you’re planning on hosting it yourself or looking for someone else to do it for you, this guide is on hand to try to guide you seamlessly through your first steps into the wide world of website...

7 Best Google Penalty Checkers To Find SEO Issues in 2021

Google Penalties are a recurring hot topic in the search engine optimisation world. Dating back to the early 2010s, offending sites have been penalised with major SERP hits at the hands of rollouts of Google’s Penguin, Panda, and other algorithms. Those familiar with...

15 Best Free Image Hosting Sites To Use in 2021

You Press The Button, We Do The Rest. Over 130 years have passed since George Eastman came up with Kodak’s bold tagline in 1888, and it’s something of an understatement to say that photography has changed over time. Throughout the 19th, 20th and 21st Centuries,...

Content Analysis: The Ultimate Step-by-Step Guide

There is much to consider when creating content and it can be mightily tempting to abandon quality for the sake of other content factors. Like copy length, keywords, phrases and clickbaity headlines. When actually, the perfect word count doesn't exist and...

5 Best Guest Posting and Blogger Outreach Services

Guest blogging and blogger outreach have become essential for link building and SEO campaigns. If you're trying to increase your website's traffic and ranking positions, there's no way you can make it happen without quality link building. And if you're already into...

What To Blog About: 14 Tips & Tools To Generate Blog Post Ideas

Most people, at one point or another, have considered starting a blog. Some follow-through, whilst others have trouble deciding what to blog about. It’s natural and healthy to have a number of different interests, hobbies and opinions. However, it can be difficult to...

15 Best Sites For Getting Free Stock Photos & Images

Pictures are beneficial to use. They can instantly make a long piece of text look appealing to read or a marketing campaign more eye-catching and memorable. Ever since the first partially successful camera was invented in 1816, pictures have been one of the most...

Web Copywriting: What Is It and How To Hire a Web Copywriter

For any good brand to thrive in any line of business, it needs to be able to build and maintain an excellent online presence. This is especially important today as the competition and rivalry between brands are fierce. In comparison to previous years, consumers today...

Digital PR: What Is It and How Can It Improve Organic Presence?

You’ll be hard pushed to find just about any business or individual that hasn’t engaged in some form of Digital PR before. From companies attempting to gain backlinks from the largest websites in the world to people going viral on Twitter - Digital PR exists all...

Blogging Jobs: 9 Blogging Careers Worth Exploring

This guest post has been written by Berney McCol In this world of intense competition and expensive standard of living, it becomes important to earn good amount of money in order to sustain and have a standard quality of life. The traditional career paths of doctors,...

How Can Influencers Flip the Way We Do Marketing? (And How To Find Them)

Influencer marketing hasn’t really been with us for too long, but its impacts have given it a growing approval among advertisers and marketers. It is a marketing strategy undertaken through a more appreciated and professional template. Influencer marketing consists of...

Email Hunter (Hunter.io): Review Of The Email Finder and Verifier

Email outreach is a marketing strategy that allows you to forge a relationship with the people you hope to contact. There are a number of reasons to reach out to a prospect - to generate leads, convert people into paying customers, share content on new products or...

ShareASale: A Full Review Of The Leading Affiliate Program

ShareASale is an affiliate marketing network based in Chicago. Having been in business for nearly 20 years, it’s fair to assume that ShareASale knows a thing or two about attracting customers through the use of affiliates. The objective set out by ShareASale is to...

How To Write a News Article (+4 Tools, Examples & Template)

By the late 1400s, the printing press had been perfected, and Germany began publishing pamphlets containing news content. Realising the power of printed news, several papers in London became popularised in the years following 1621. Almost 400 years later, the...

How To Sell a Domain Name (+3 Domain Marketplaces)

One man’s trash is another man’s treasure, so they say. This idiom is equally prevalent inside the vast landscape of the World Wide Web as it is in everyday life. For over 20 years now, domain names have been fetching some impressive prices whenever the right buyer...

Law Firm SEO: 22 Strategies To Earn Traffic, Links and Leads

In this day and age, with so many law firms eager to gain the attention of prospective clients, it certainly pays to go the extra mile in getting your business noticed. Building and implementing a winning SEO strategy can make all the difference in your law firm...

Direct Response Copywriting: 9 Tips For Writing Copy That Converts

In all cases, copy is a direct conversation with the consumer. This may be to inform, educate, entertain or simply ask. Writing copy that converts is no different but requires a particular style and some fundamental components to get people acting. Whether you want...

Leadpages: A Full Review of The Platform, Pricing & Alternatives

“When we say that Leadpages is the single greatest tool to transform clicks into customers—we mean it.” The confidence on show within Leadpages’ website is palpable, but it’s not surprising. On Leadpages’ homepage, wherever there’s a boast about masses of clients...

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HARO (now Connectively) Link Building: How To Land Great Backlinks In 5 Steps

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