Blog | SEO, Digital PR and Content Marketing Tips

PPC vs SEO: Where to Invest Your Time, Money, Work and Effort

PPC or SEO? Which one would work better for your company? Should you pay users to come to your site, or rather rely on organic searches made by your target audience? While the question seems to imply an either/or situation, the reality is that there are pros and cons...

Beginner’s Guide To W3 Total Cache (W3TC) WordPress Plugin

Having a fast-loading website is critical if you intend to do business on the Internet. Not only is a fast-loading site more likely to convert visitors into customers, it will rank higher in search engines because website speed is often used as a ranking factor. There...

iThemes Security Plugin: Complete Guide To WordPress Security

WordPress has become the most popular CMS (Content Management System) in the world. It is used to power about 75 million websites, which equates to more than 27% of all websites on the Internet using a content management system. Unfortunately, because WordPress is so...

Yoast SEO Plugin: Beginner’s Guide To WordPress Search Engine Optimisation

In the past decade, Wordpress has grown from a simple blogging application into a powerful content management system. It is now used to power some of the world’s largest websites — including TechCrunch, The New Yorker, and BBC America. One of the main reasons for the...

Sticky Content: 5 Crucial Steps To Making It All Happen

Anyone who works in the field of digital marketing or is interested in attracting a larger client base knows that content is one of the keys to success. Doing content marketing is 62 percent less expensive than carrying out a traditional outbound campaign, and at the...

Building A Customer Loyalty Strategy With Mobile Integration

As the technology gets more advanced than yesterday and entrepreneurs become more knowledgeable in the methods of digital marketing, companies are now in wars for so needed attention. The primary cause of this massive shift as to how individuals interact, especially...

10 Deadliest Content Marketing Mistakes You Are Probably Making Right Now

Having an effective content marketing strategy will substantially increase the success of your online business. Unfortunately, many business owners make mistakes when they attempt to integrate content marketing into their overall marketing strategy. These mistakes can...

7 Indisputable Benefits of Running a Transparent Blogging Business

“Today, power is gained by sharing knowledge, not by hoarding it” – Dharmesh Shah, HubSpot. To start with, transparency goes beyond dishing out numbers, metrics and figures behind your performance as a blogger. It isn’t about laying bare every strategy you are...

Affiliate Marketing in 2019: Trends and Tips for Brands & Affiliates

Introduction to Affiliate Marketing Affiliate Marketing traces its roots to the late 1990s when the Internet became a primary medium for marketing products and reaching out to customers. It’s an intelligent marketing concept through which you showcase your brand in...

The Good & The Evil of Search Engine Optimisation [Infographic]

There has been a massive, long-lasting debate as to which SEO tactics are considered credible (i.e. White Hat) and which are considered spammy and outdated (i.e. Grey/Black Hat). Some have even declared the death of guest blogging while others consider keyword...

Five Tips and Tricks for Creating Successful Online Courses

When it comes to sourcing knowledge, the Internet is often the first platform people visit. However, there is a difference between learning something and learning it properly. As such, there is a large market for online courses, and those who can offer them can yield...

7 Tips For Creating a Trustworthy Social Media Presence

Social media has become a very important component of Internet marketing. Having a strong social media presence can potentially improve your brand reputation, customer engagement, brand awareness and even help you to provide an efficient customer support. However, for...

How to Conduct an E-Commerce Website Audit Like a Pro

Auditing is an e-commerce lifeblood. You need to constantly keep on top of how your e-commerce business is faring, and website audits play a big part in that. Without auditing, you might lose out on key sales opportunities, or miss important technical issues. If...

Email Marketing in 2017: Predictions, Trends, Tips and Advice

"Email has the ability many other channels don’t: creating valuable, personal touches – at scale" – David Newman There is a countless number of marketing options available to a digital professional or a webmaster. But, sometimes, you can only choose a couple of them...

Blogging in 2019: What should Bloggers Focus on (Trends & Tips)

Dmytro Spilka “Successful blogging is not about one-time hits. It’s about building a loyal following over time.” - David Aston Without mincing words, 2019 will be the most rewarding as well as most challenging year, yet known to the blogging enterprise. The template...